Shin Ya Kamata Ka Sake Inganta Tsoffin Bidiyon YouTube? Darussa Daga Sama da 300 Uploads

Shawarar YouTube ta gama-gari tana ɗaukar inganta tsoffin bidiyo kamar fenti na sihiri: "Je ka sake rubuta duk tsoffin takenka ka ga matattun bidiyo suna fashewa!" Bayan da ni kaina na duba na kuma sabunta metadata a cikin fiye da tsoffin uploads 300 a tashar Colorado tawa, zan iya ba ka rahoton fili marar ƙawata: sake inganta tsoffin bidiyon YouTube yana aiki sosai a kan wani nau'in upload na musamman, kusan ba ya yin komai ga wani, kuma yana lalata na uku idan ka yi sakaci.

Lokacin da na gyara ɓoyayyun taken kama na diary da marassa haske covers a kan tsofaffin bidiyo waɗanda tuni suke da ƙarfin riƙewar masu kallo a ciki, Search da Suggested impressions sun sake farkawa bayan watanni, wani lokacin fiye da shekara ɗaya, bayan ranar upload ta asali. A wannan lokaci, uploads inda masu kallo suka bar yankan a minti na ɗaya sun kasance a kwance komai sabon taken ya kasance mai haske. Sabon lakabi yana taimaka wa masu kallo da suka dace su sami kyakkyawan aiki da ka yi wa mummunan lakabi; ba ya taɓa mai da jinkirin edita ya zama na gargajiya.

Ga ainihin tsarin rarrabewa da nake amfani da shi yau don zaɓar waɗanne bidiyon tsohon katalogi za a taɓa, waɗanne za a kare, da yadda za a gudanar da duka sabuntawa na tiyata da na gungu ba tare da sake kallon sa'o'i ɗari uku na tarihinka ba.

Matrix ɗin Rarrabewar Tsohon Katalogi: abin da za a sabunta vs. abin da za a bar shi kaɗai

Kafin ka taɓa taken da ke raye ɗaya a cikin YouTube Studio, ka jera kataloginka a cikin kwanaki 90 zuwa 365 na ƙarshe ta impressions, click-through rate (CTR), da matsakaicin kashi da aka kalla. Kowace tsohuwar upload tana faɗawa cikin ɗaya daga cikin kwano huɗu:

Ka haddace Kwanon 3 kafin ka yi sha'awa. Lokacin da bidiyon evergreen ke jawo kallon Search 150 a kowace rana, YouTube yana da ƙarfin tabbaci na tarihi da ke haɗa wannan ainihin take da murfi da takamaiman tambayoyi. Sake rubuta mai nasara mai aiki saboda gajiya na iya tarwatsa siginar dannawa da aka kafa na makonni. Gyara masu barci; kare masu nasara.

Abin da ainihi ke canzawa a YouTube lokacin da ka sabunta tsohuwar upload

Masu ƙirƙira suna jinkirin gyara tsoffin uploads saboda tatsuniya game da "sake saita algorithm" suna yawo. Bari mu raba ainihin injiniyoyin dandamali daga camfi:

• Sabunta metadata ba ya sake saita adadin kallo, awannin kallo, URL, ko sharhi: Gyara take, bayani, jerin babi, waƙar caption, ko thumbnail na al'ada yana gyara ID ɗin bidiyon da ke akwai a wurin. Kowane awannin kallo na jama'a da hanyar haɗi ta waje suna kasancewa cikakke.
• Sabon marufi yana haifar da sabbin micro-tests na impressions lokacin da dannawa ta inganta: Lokacin da ƙananan impressions na Search ko Suggested da ke akwai suka fara dannawa a kan murfi mai haske a 6.5% maimakon 2.8%, kuma masu kallo suka tsaya saboda riƙewa tuni yana da ƙarfi, YouTube yana faɗaɗa gwajin Suggested da Browse kai tsaye.
• Ka mutunta iyakar thumbnail na al'ada ta yau da kullum ta YouTube: Idan kana sabunta babban tarihi a gungu, ka daidaita saurin musayar murfinka. YouTube yana iyakance uploads na thumbnail na al'ada ta Studio/API zuwa kusan canjin thumbnail 100 kowace tasha a cikin awa 24. Sabunta masu barci 15 zuwa 25 da aka zaɓa da kyau a kowane mako ya fi aminci ga aunawa kuma yana cikin iyakokin dandamali.

Tsarin sabuntawar tsohon katalogi mai tsabta

Lokacin da ka buɗe mai barci na Kwanon 1, gyare-gyare huɗu suna ɗauke da kashi 95% na ɗagawa:

1. Maye gurbin lakabin diary da tabbatattun bukatun masu kallo: "Driving Independence Pass in October" yana rasa masu kallon sanyi waɗanda ba su taɓa jin labarin babbar hanyar ba. "12,095 Feet Before Winter Closes the Gate: Independence Pass Drive" yana ambaton tsayi, tashin hankalin yanayi, da ainihin hanya don duka sha'awar Browse da tambayoyin Search.
2. Sake rubuta layi na 1 da 2 na bayanin: Masu kallon wayar hannu suna ganin kusan haruffa 110 zuwa 140 kawai kafin su taɓa ...more. Faɗi jigon a fili cikin jimlolin ɗan adam maimakon liƙa hanyoyin haɗin zamantakewa goma a saman.
3. Ƙara tabbatar da babin timestamp 00:00: Tsoffin uploads na katalogi galibi ba su da babi. Ƙara alamun babi masu tsabta yana samun snippets masu wadata na muhimman lokuta kai tsaye a cikin sakamakon Google Search da YouTube Search, yana kawo dannawa mai niyya mai ƙarfi zuwa takamaiman amsoshi a cikin dogayen bidiyo.
4. Ja firam mai haske don karancin thumbnail na wayar hannu: Maye gurbin murfin kalmomi shida masu cunkoso na shekaru uku da suka wuce da firam ɗaya mai kaifi daga ainihin bidiyon, rabuwar gaba mai ƙarfi, da kalmomi masu ƙarfi daga sifili zuwa uku.

Sake ingantawa ba tare da sake kallon sa'o'i 300 ba: Video Autopsy, Producer Workbench & Blueprint Carry

Yin bidiyo goma da hannu yana ɗaukar ƙarshen mako saboda ba ka tuna abin da ka faɗa a minti na goma sha ɗaya na bidiyon shekaru biyu da suka wuce. Yi hasashen taken daga ƙwaƙwalwa kuma kana fuskantar haɗarin ƙirƙirar clickbait wanda tsohon yankan ka bai taɓa bayarwa ba.

Mun gina madaukin sabunta katalogi a cikin Audience Insights da Video Optimization a VidSeeds.ai don kada ka taɓa sake loda tsoffin fayilolin bidiyo ko goge tarihi da hannu:

• Channel Investigation + Opportunity Finder: Haɗa tashar YouTube ɗinka kuma ka fitar da masu barci na Kwanon 1 kai tsaye: uploads inda riƙewa ta fi tushen tasharka yayin da CTR da marufi ke riƙe impressions baya.
• Video Autopsy (/why): Kafin sake rubuta mai ƙarancin aiki, gudanar da Video Autopsy don haɗa faɗuwar riƙewar da aka auna da hawan sake kallo na YouTube Analytics kai tsaye da rubutun lokaci na bidiyonka da shaidar fage (ka riƙe bayanin niyyar mai kallo a fili a matsayin hasashe). Idan bidiyo yana da babban hawan sake kallo a 08:40, nan take ka san wane lokaci ya cancanci sabon take da hasken babi!
• Sake Ingantawa Ɗaya da Gungu a Producer Workbench: Ja bidiyo ɗaya ko zaɓi gungun uploads na katalogi marasa lakabi cikin Producer Workbench. VidSeeds.ai yana karanta rubutun da ke akwai na kowane bidiyo da mahallin tare da Author Voice DNA ɗinka na yanzu, yana tsara sabbin taken, bayani, babi, tags, metadata/captions na harsuna 85, da ra'ayoyin murfi bisa firam waɗanda za ka iya duba a cikin YouTube Feed Simulator. Kana duba bambance-bambance na gefe-da-gefe kuma ka gyara abin da ka amince kawai a kan YouTube (ana samuwa a cikin aikin yanar gizo, hira da wakilin dashboard, ko Remote MCP Server ɗinmu mai kayan aiki 128).
• Blueprint Carry don uploads na gaba: Ko da lokacin da uploads na Kwanon 4 ba za a iya ceto su da sabon take ba saboda editan kansa ya yi rauni, Blueprint Carry yana ɗaukar darasin tsarin da aka tabbatar daga Video Autopsy kuma yana ciyar da shi kai tsaye cikin bitar kafin lodinka na gaba don kataloginka ya fi kaifi a ƙarshen biyu.

Idan dukan tasharka ta ji kamar ta tsaya maimakon 'yan tsofaffin uploads kawai, haɗa wannan zagayen katalogi da cikakken littafinmu kan farfado da tashar YouTube da ta tsaya cak.

Kana sha'awar sanin waɗanne tsofaffin bidiyo a tasharka a yanzu suke riƙe da ƙarfin awannin kallo a bayan raunin taken? Duba kataloginka ka gudanar da Video Autopsy a VidSeeds.ai. Sabbin asusu da suka cancanta na iya samun seeds 100 kyauta. Ba a buƙatar katin kuɗi.

Tambayoyin da Aka Yawaita Yi

Shin canza take da thumbnail na tsohon bidiyon YouTube yana sake saita tarihin algorithm ɗinsa?

Sabunta metadata ba ya share adadin kallo, awannin kallo, ko sharhi. Duk da haka, canza marufi a kan bidiyon da tuni ke samun ƙarfin zirga-zirgar Search ko Suggested mai tsayawa yana iya tarwatsa tsarin dannawa mai aiki. Iyakance sake rubutu ga masu barci marasa aiki inda impressions ko CTR ke baya bayan ƙarfin riƙewar masu kallo.

Shin ya kamata in share in sake loda tsohon bidiyo maimakon gyara metadata ɗinsa?

Kusan ba har abada. Share upload yana cire awannin kallonsa na jama'a har abada daga jimillar kuɗin shiga na kwanaki 365 masu juyawa, yana karya hanyoyin haɗi da aka saka, kuma yana shafe shaidar zamantakewar sharhi. Ɗauki sabon mabiyi ne kawai lokacin da sauti, gaskiya, ko editan tsohon yankan ya kasance ya lalace da gaske, kuma ka bar tsohon upload a fili tare da katin ƙarshen allo da ke nuni ga sigarka da aka sabunta.

Bidiyon YouTube tsofaffi nawa ya kamata in sake inganta a gungu ɗaya?

Fara da masu barci 5 zuwa 15 masu ƙarfin riƙewa, ƙananan CTR, rubuta ranar da ka sabunta su, kuma duba impressions da CTR a kwana 7 da kwana 28 kafin gudanar da gungunka na gaba. Idan kana sabunta thumbnails a gungu, ka kasance a ƙasa da iyakar YouTube na kusan canjin thumbnail na al'ada 100 kowace tasha kowace rana.

Ta yaya VidSeeds.ai ke sake inganta bidiyon da aka wallafa ba tare da ainihin fayil ɗin MP4 na ba?

Da zarar ka haɗa tashar YouTube da ka mallaka, VidSeeds.ai yana karanta rubutun lokaci na bidiyon da aka wallafa, metadata na gani, da kewayen YouTube Analytics kai tsaye, yana ƙirƙirar sabbin taken, bayani, babi, da thumbnails a gefe-da-gefe cikin Author Voice DNA ɗinka don dubawa kafin gyara upload ɗin da ke raye.