Te Hanga i ngā Kaiwhaiwhai Tūturu 1,000: He aha i Kairangi ake ai te Hapori i te Maha o te Ohaurunga

He wā tērā i runga i tōku rārangi ataata i whakahou tonu ai ahau i te maha o te ohaurunga me te mea nei he mea nui, kātahi ka whakairi i tētahi ataata hōu ka kite atu kua 300 noa iho ngā tirohanga ahakoa te 6,000 o ngā kaiwhaiwhai. He nui te tau i runga i te pae mahi (dashboard). He iti noa iho te hunga i tae mai, ā, ko taua rōpū iti rā te mea i utu i ngā pire. Koia rā te ako nui, ā, he roa te wā i mōhio ai ahau ki tēnei: ko te rōpū kaiwhaiwhai tūturu ka hangaia ki runga i te hunga ruarua ka mātakitaki i ngā mea katoa ka hangaia e koe, ehara i te marea kua wareware kua ohauru rātou.

Ka hangaia he rōpū kaiwhaiwhai tūturu mā te haere whāiti me te hōhonu, kaua ki te whānui me te pāpaku, mā te manaaki i tētahi rōpū iti me te mea nei he mea nui ia tangata, no te mea he mea nui tonu rātou. He ingoa tō tēnei ariā. Ko Kevin Kelly, tētahi o ngā kaihanga o Wired, i tuhi i tētahi tuhinga i te tau 2008 e kīia ana ko "1,000 True Fans": kāore te kaihanga e hiahia ana ki te miriona tāngata rerekē, engari kia kotahi mano pea ngā tāngata e tino manaaki ana, no te mea ko te kotahi mano tāngata e tautoko pono ana i tō mahi he nui noa iho hei oranga mōu. I runga i a YouTube he paku rerekē te tatauranga i tāna, kāore te nuinga o tātou e hoko ana i te $100 o ngā mea i ia tau ki ia kaiwhaiwhai, engari he rite tonu te hanga. He pai ake te hōhonutanga i te whānuitanga. Anei te huarahi ka whāia e ahau hei hanga i tērā.

He pai ake te whai ohaurunga maha, te whai ohaurunga kaha rānei te taunekeneke?

Ko ngā ohaurunga kaha te taunekeneke, i ngā wā katoa. Ko tētahi kaiwhaiwhai e mātakitaki ana i te ataata kotahi i roto i te toru, ā, ka tuku kōrero kotahi i te marama, he nui ake tōna rerekētanga ki tō whārangi i te rima tekau tāngata i ohauru i te tau 2022 engari kāore anō kia hoki mai.

Ehara tēnei i te kōrero whakamanawa noa, koia tēnei te pūnaha tūtohu (recommendation system) e pānui ana i tō rārangi ataata. Ka mātakitaki a YouTube i ngā mahi a tō hunga mātakitaki o nāianei ki tētahi ataata hōu i ngā haora tuatahi: ka pāwhiri rātou, ka noho tonu rātou, ka mātakitaki rātou ki te mutunga. Ko tētahi hunga mātakitaki iti e mātakitaki pono ana ka tuku tohu kaha ake pēnei i te "whakaaturia tēnei ki te tini tāngata" i tētahi rōpū nui e miri ana i te mata me te haere tonu. Koia rā te take ka taea e tētahi rārangi ataata me te 5,000 ohaurunga te kairangi ake i tētahi me te 100,000. Kei te aro mai te 5,000.

Nō reira, ko te maha o te ohaurunga he tau whakahīhī noa iho i tōna kotahi. Ko te tau e tohu ana i tō tau e heke mai nei ko te maha o ngā tāngata ka kite i te korenga o tō whakairi ataata.

He aha tonu te "kaiwhaiwhai tūturu"?

Ko te kaiwhaiwhai tūturu ko te tangata ka mātakitaki i tō ataata e whai ake nei me te kore e tirotiro i te kaupapa i te tuatahi, no te mea nāu tērā. I runga i a YouTube, ka whāia e taua tangata ngā mea e whā: ka whakakā rātou i ngā whakamōhiotanga (notifications), ka mātakitaki tata ki te mutunga, ka waiho i tētahi kōrero tūturu, ehara i te emoji noa iho, ā, ka tuku i tō ataata ki tētahi hoa e pai ana ki tērā kaupapa. Kāore koe e hiahia ana ki te miriona o rātou. Ko te rōpū iti o ngā mano he umanga tūturu.

Ko te kōrero pono e hipokina ana e te nuinga o ngā tohutohu tipu: kāore e taea te hanga kaiwhaiwhai tūturu mā tētahi maminga noa. Ka whiwhi koe i a rātou mā te noho hei tangata e tika ana kia hoki mai ki a ia, i ngā wā katoa, kia rongo ai te hunga mātakitaki kua mōhio rātou ki a koe. Ko ngā mea katoa i raro iho nei e pā ana ki te tango i ngā tautohetohe i waenga i tērā me te kaiwhakamahi, kāore tētahi o ēnei he ara pokatata ki te noho hei tangata pūkenga.

Me pēhea taku huri i ngā kaiwhakamahi noa hei hapori tūturu?

Whakaatu mai me te mea he tangata tūturu koe, manaakitia te hunga e hoki mai ana, ā, hoatu he take ki a rātou kia rongo ai he rōpū motuhake rātou. E whā ngā mea kua huri i tēnei mōku, i runga i te raupapa o tō rātou hiranga.

Kia pono mō ngā wāhanga kāore i mahi. Ka hono te tangata ki te tangata e whakaae ana i raru te haerenga, i toru rānei ngā whakamātau ki te whakatika i te ataata, ehara ki te tangata e whakaatu ana i ngā mea papai anake. I runga i tōku ake rārangi ataata, «Горы за окном», i reira ahau e taraiwa ana i Colorado ki te hopu ataata i ngā ara maunga, ko ngā ataata e kī ana ahau "pono tonu, kāore tēnei tirohanga i tika mō te oho wawe" ka whiwhi i ngā kōrero mahana ake i ngā mea i haere pai ngā mea katoa. Ko te whakaatu i te ngoikoretanga he tohu o te pono, ā, ko te pono te tūāpapa o te rōpū kaiwhaiwhai.

Whakahokia ngā kōrero me te ngākau pono, i te tīmatanga. I te tau tuatahi, whakahokia ngā kōrero tūturu me tētahi pātai hoki. Kaua e kī pēnei "Kia ora!", engari he mea e haere tonu ai te kōrero. Ina kite te kaiwhakamahi kei te pānui koe i ā rātou kōrero me tō whakaaro nui ki tērā, ka huri te kaiwhakamahi noa hei kaiwhakamahi tūturu. Kāore e taea tēnei te mahi ina tae ki te 500,000 ohaurunga, ā, kāore he take; mahia ināianei, i te wā e iti ana te rūma kia mōhio ai koe ki te katoa.

Hangaia he tikanga iti. He wāhanga auau, he katakata rānei, he ingoa rānei e whakamahia ana e tō hunga tūturu, mā ēnei e huri te rārangi hei kāinga. Ina rongo te tangata he wāhanga rātou o tētahi mea e whai reo ake ana, ka noho tonu rātou hei wāhanga o tērā. Kāore he utu mō tēnei, ā, koia tēnei te rerekētanga i waenga i te hunga mātakitaki me te hapori.

Whakatikahia tētahi raru tūturu o tētahi tangata. Ko ngā kaiwhaiwhai kaha rawa ko te hunga i āwhinatia e koe i tētahi wā nui, he akoranga i whakaora i tō rātou ahiahi, he arotake rānei i aukati i a rātou ki te hoko i te mea hē. Ko te noho whai hua te huarahi tino kaha ki te whiwhi i te pono e ora tonu ana ahakoa te whakaputa i ētahi ataata kāore i te tino pai.

He tino tipu te rārangi ataata ki te pai te manaaki i tētahi hunga mātakitaki iti?

Ae, ā, koia anake te huarahi pono. Ko tētahi rārangi ataata e whakaarohia ana e te 2,000 tāngata he mea nui ka tipu tere ake i tētahi e whakaarohia ana e te 200,000 tāngata he pai noa iho, no te mea ka mahi te rōpū tuatahi i ngā mahi e whakawhiwhia ana e te algorithm: ka mātakitaki rātou ki te mutunga, ka tuku kōrero, ka tiri, ā, ka hoki mai mō te ataata e whai ake nei. Ka whai te whānuitanga i te hōhonutanga, ehara i te rereke.

Ki te whai koe i te 500 ohaurunga, kati te whakataurite i a koe ki te rārangi ataata miriona-ohaurunga i tō rāngai. Ko te rima rau tāngata he rūma kī, he nui ake i te nuinga o ngā kaiwhakatangi mātanga e whakatangi ana i te tau kotahi. Whakaarohia rātou hei tāngata tūturu i mua i a koe, ehara i te tau whakakāhore, ā, hangaia te ataata e whai ake nei mō rātou ake. Ka puta te tipu i muri mai, hei hua o te hunga e whakapono ana ki a koe e kawe mai ana i ngā tāngata e whakapono ana ki a rātou.

Te wāhi e tika ana mō tētahi taputapu (me te wāhi kāore e tika)

Kāore he raupaparorohiko e hanga i tō hapori, koia tērā ko te hononga i waenga i a koe me te hunga e hoki mai ana, ā, kāore he mea e taea te mahi aunoa i tērā. Ko te mahi a tētahi taputapu he whakahaere i ngā mahi o muri kia kore ai e pau tō wā e hiahia ana koe ki te whakamahi ki te whakahoki kōrero ki te tangata me te hanga i te mea e whai ake nei.

Koia tērā te wāhi mō VidSeeds.ai. I mua i tō whakairi, ka tātarihia te ataata ake, te kōrero, ngā whakaaturanga, te tikanga, ā, ka ako i tō reo ake mai i ō taitara me ō whakaahuatanga o mua, kātahi ka tuhia he tauira taitara, he whakaahuatanga, he tūtohu (tags), he upoko (chapters), me tētahi pikitia iti (thumbnail) e rite ana ki tō reo, ehara i te tauira SEO noa iho. Ka pēnei hoki mō TikTok, Instagram, Facebook, LinkedIn, me X, i roto i ngā reo e 85, kia rongo ai tō hunga tūturu i te tangata kotahi i runga i ngā tūāpapa katoa. Ka pānui hoki i te pānga o ngā kōrero kia kite ai koe i ngā mea e arohaina ana e tō hunga mātakitaki me ngā mea e whakararuraru ana i a rātou. Ka arotake, ka whakatika hoki koe i ia kupu i mua i te whakaputanga, kāore he mea e haere ora ana me te kore tō whakaae. He kōwhiringa motuhake tēnei ki a vidIQ me TubeBuddy, ā, ka taea e koe te tīmata mō te kore utu me te 30 Seeds, kāore he kāri e hiahiatia ana. Ko te mea e kore e taea e ia, ko te mea kia manaaki te tangata i a koe. Heoi anō, ka aukati i ngā metadata kei raru te take e aroha ai rātou ki a koe.

Ngā Pātai Auau

E hia ngā kaiwhaiwhai tūturu e hiahiatia ana e ahau hei oranga mōku?

Ko te tau tuatahi a Kevin Kelly ko te 1,000 tāngata e whakapau ana i te $100 i te tau, he pai tēnei mō ngā kaiwhakatangi me ngā kaituhi e hoko tika ana. I runga i a YouTube he iti rawa te whiwhinga mai i ia kaiwhakamahi, nō reira he teitei ake te tau tūturu, he iti noa ngā mano o ngā kaiwhakamahi kaha i waenga i ngā whiwhinga pānuitanga, ngā mematanga, me ngā mea katoa e hoko ana koe. He rite tonu te mātāpono: ko te rōpū iti o ngā mano e manaaki ana he pai ake i te miriona kāore e aro mai.

He tino āwhina ngā ohaurunga kaha te taunekeneke ki te tūtohu i aku ataata?

Ae. Ka whakatau a YouTube i tētahi ataata hōu mā te titiro ki te urupare a tō hunga mātakitaki o nāianei i ngā haora tuatahi, ngā pāwhiri, te wā mātakitaki, te whakaotinga. Ko tētahi hunga mātakitaki iti e mātakitaki ana, e whakaoti ana hoki i te ataata ka tuku tohu kaha ake i tētahi rōpū nui e kore ana e aro mai, koia rā te take ka tipu tere ake ngā rārangi ataata whai taunekeneke nui i ngā mea whai ohaurunga maha.

Me whakahoki rānei ahau i ngā kōrero katoa?

I te tīmatanga, ae, ā, kaua ki te "Kia ora" noa iho. Whakahokia me tētahi pātai, me tētahi urupare rānei ki te mea motuhake i kīia e rātou. Koia tēnei te huarahi e huri ai te kaiwhakamahi kotahi hei kaiwhakamahi tūturu i te wā e iti ana tō hunga mātakitaki. Ina kore e taea e te tangata te whai i te katoa, whakaritea he kaupapa matua mō ngā kōrero whai whakaaro me ō kaiwhaiwhai tino pono, kaua ki te ngana ki te whakahoki i te katoa.

He pai tonu te whakairi ataata ki te whai ahau i te rima rau ohaurunga anake?

Tino tika. Ko te rima rau tāngata he rūma tūturu, ā, ko rātou te kākano o tō rōpū kaiwhaiwhai tūturu. Hangaia ngā ataata mō rātou ake, kaua mō ngā tāngata rerekē kāore anō kia whai koe, ko ngā kaiwhakamahi kaha o te tīmatanga te hunga e whakamahia ana e te algorithm hei whakatau me whakaatu tō ataata ki tētahi atu.