
Ukufunda Amagrafu Okugcinwa Kwababukeli Ukulandisa Indaba: Lapho Ababukeli Baphela Khona
Funda ukuthi ungafunda kanjani izimo zamagrafu okugcinwa kwababukeli ku-YouTube, uhlole ukuwa kokuqala, ukwehla kancane, ukugxuma nokukhuphuka, futhi uguqule idatha yomugqa ibe ukulandisa okuqinile.
Iphesenti elilinganiselwe elibukiwe ingenye yezinombolo zokufingqa ezikhohlisa kakhulu ngaphakathi kwe-YouTube Studio. Amavidiyo amabili anemizuzu engu-12 angaphela womabili ngephesenti elilinganiselwe lokubukwa elingu-44% futhi alale ndawonye etafuleni lesiteshi sakho ebukeka efana. Kodwa vula amagrafu awo okugcinwa kwababukeli, futhi uvame ukubona ukuhlela okubili okuhluke ngokuphelele: elinye labamba ababukeli ngokuqinile imizuzu eyisishiyagalolunye ngaphambi kokubalahlekela ngesikhathi sokuphuma eside, kanti elinye lalahla cishe ingxenye yababukeli balo ngaphambi kophawu lwemizuzwana engu-30 futhi lasinda kuphela ngoba iqembu elincane eliyisisekelo lahlala kuze kube sekupheleni.
Uma ufuna ukulandisa kwakho kuthuthuke kusukela kokunye ukulayisha kuya kokunye, shaya indiva isilinganiso esisodwa kuze kube yilapho usufunde umumo womugqa. Vula Analytics -> Engagement -> Audience retention kusikrini sedeskithophu lapho ungahudula khona isibonisi sevidiyo ngqo ngenhla komugqa wesikhathi. Zonke izimo ezihlukile kulelo shadi zikhomba umcimbi wesakhiwo ekuhleleni kwakho, futhi isimo ngasinye sidinga ukulungiswa okuhlukile.
Izimo Ezinhlanu Zokugcinwa Kwababukeli Wonke Umlandisi Indaba Okufanele Azibone
Cishe awekho ividiyo ende egcina umugqa oqondile ongu-100% kusukela ekuqaleni kuze kube sekupheleni. Ababukeli bayahlola, baphazanyiswa, noma bathola impendulo ababeyifuna bese bevala ithebhu. Awufuni ukuphelela. Ufuna amaphuzu okushintsha: imizuzwana eqondile lapho umthambeka uba ngesikhathi ngokushesha kunengxenye eyandulelayo, noma lapho umugqa ugobeka phezulu ngoba abantu bahudulela emuva.
| Isimo Somugqa | Ukuthi Kubukeka Kanjani ku-Studio | Isizathu Sesakhiwo Kufootage | Okufanele Ukushintshe Ngokulandelayo |
|---|---|---|---|
| Ukuwa Kokuqala | Kwehla ngo-35–50%+ phakathi kuka-0:00 no-0:30 | Isihloko/isithombe esincane sathengisa umqondo owodwa; imizuzwana engu-20 yokuqala yama ekukhululeni umphimbo, kumalogo, noma endabeni yangemuva | Sika imigqa yokufudumala; qala ngaphakathi kwesigcawu noma umbuzo okuthengiswe ngukho |
| Ukwehla Kancane Okuqondile | Ukushelela okushelelayo okungenawo ukuwa okubukhali okukodwa | Ijubane lihlala ngemuva kwelukuluku lababukeli kancane; amaphuzu ayaphindwa ngemva kokuba esefikile | Qinisa izikhala zemisho, sika ukuphindwa kokufingqa, futhi sika u-15–20% wesikhathi sokudlala |
| Ukugxuma Kwesikhathi Esisodwa | Isitebhisi esiqondile esibukhali phansi phakathi nendawo ebikade izinzile | Ukweqa okuthile, ukuphazamiseka komxhasi okungamenyezelwanga, iphutha lomsindo, noma ukushintsha okudidayo kwephule umfutho | Hudula kuleyo sikhathi esiqondile, qamba ukuziphatha, futhi sika lelo phethini ekuhleleni kwesikhathi esizayo |
| Ukukhuphuka Kokubuka Kabusha Phakathi Kwevidiyo | Ukukhuphuka okufushane phezulu noma ingxenye eminyene ngaphezu kwemizuzwana engumakhelwane | Imininingwane yezithombe eminyene, ukwembulwa okuvelele, ukubonisa okusebenzayo, noma umugqa ababukeli abuwuphindile | Funda ukuthi yini eyazuza ukubuka kabusha futhi wandise lelo qondo libe ividiyo yakho ezimele |
| Ingxenye Ephezulu Ezinzile | Ithafa elicishe lilingane elihlala imizuzu eminingana | Izingozi ezicacile, inqubekela phambili ebonakalayo, nokungabikho kwesikhathi esingasebenzi | Sebenzisa le ngxenye njengephethini lejubane lemibhalo yesikhathi esizayo esiteshini sakho |
Ukuhlola Ukuwa Kokuqala (0:00 to 0:30)
Ukulahlekelwa ngo-15–25% wokuchofoziwe emizuzwaneni engu-30 yokuqala kuwukuziphatha kokuhlola okuvamile ku-YouTube, ikakhulukazi lapho izincomo ze-Browse zethula ividiyo yakho kubabukeli abasha. Kodwa lapho umugqa wehla ngo-40% noma ngaphezulu ngaphambi kuka-0:30, ubheka ukuxhumana okuphukile phakathi kokufakwa nokuhlelwa kokuqala.
Lapho ngibuyekeza ukuhlelwa okuluhlaza okuvela emizileni yami yezintaba zaseColorado, cishe konke ukuwa kokuqala kulandelela emuva ephutheni elifanayo: ukumenyezela ividiyo esikhundleni sokuyiqala. Ukuma eduze kwemoto endaweni yokupaka ngichaza lapho ngizoqondisa khona kubonakala kunengqondo ngesikhathi sokuqopha, ngoba yilokho ukuqala kokulandelana kwasekuseni kwami. Kumubukeli ocofe isithombe esincane somgwaqo omncane ongaphezu komugqa wemithi, indawo yokupaka ibonakala iyividiyo engalungile.
Ukuze ulungise ukuwa kokuqala ekulayisheni kwesikhathi esizayo:
- Fanisa ifremu yokuqala nomhlaba wesithombe esincane. Nika umbukeli ukuqinisekiswa okubonakalayo phakathi kwemizuzwana emihlanu ukuthi ufike endabeni eqondile ayicofulile.
- Shono ukungezwani okuyisisekelo ngaphambi kokuchaza umongo wangemuva. Umongo ubaluleka kuphela ngemva kokuba umbukeli esenendaba nokuthi kwenzekani ngokulandelayo.
- Sika amasiko okubingelela. Imisho efana nokuthi "Sawubona nonke, siyakwamukela emuva esiteshini" ishisa imizuzwana yakho yokuqala ebaluleke kakhulu kubabukeli abangakazi.
Hlanganisa ukuvulwa kwakho kokugcinwa kwababukeli nezinga lokuchofoza elivela kumhlahlandlela wethu we-CTR nokugcina isithembiso sakho kumbukeli. I-CTR ephezulu elandelwa ukuwa kokuqala okubukhali kusho ukuthi ukufakwa kwakho kwathembisa ngokweqile; i-CTR ephansi elandelwa umugqa wokuqala oyisicaba kusho ukuthi ividiyo ngokwayo inamandla futhi ifanele ukufakwa okubukhali.
Ukulungisa Ukwehla Kancane Okuqondile Ngaphandle Kwemidlalo Yedrama Yamanga
Umthambeka wehla kancane, ongenasici kulula ukuwushaya indiva ngoba awekho isikhathi esisodwa esibonakala siyinhlekelele. Ababukeli bavele bahambe ngo-2–3% ngomzuzu kuze kube yilapho izingxenye ezimbili kwezintathu zegumbi zingenalutho.
Abadali bavame ukuhlola kabi ukwehla kancane bese bephendula ngokwengeza ukusondeza okunamandla, umculo onomsindo, noma imisindo njalo ngemizuzwana emine. Umsindo awuvamisile ukusindisa indaba exegayo. Ababukeli bayahamba ngesikhathi sokwehla kancane ngoba ukuminyana kolwazi kwehle ngaphansi kwalokho obekulindelekile noma ngoba abakwazi ukutshela ukuthi bakude kangakanani endabeni.
Bheka imikhuba emibili lapho uhlela ngokumelene nokwehla kancane:
- Sika umjikelezo wokunqoba ekupheleni kwephuzu ngalinye. Izikhulumi eziningi zichaza umqondo ngokucacile ngemizuzwana engu-40, bese zichitha eminye imizuzwana engu-25 ziphindaphinda iphuzu elifanayo ngamagama ahluke kancane ngaphambi kokuqhubeka. Lowo mjikelezo wesibili yilapho umugqa uwohloka khona.
- Nika ababukeli izimpawu ezicacile nemingcele yezahluko ehlanzekile. Lapho izilaleli zazi ukuthi indaba enezingxenye ezintathu isanda kuqeda ingxenye yokuqala futhi isingena esivivinyweni esinzima kakhulu engxenyeni yesibili, ilukuluku lixhumanisa ukushintsha. Izahluko ze-YouTube ezibhalwe kahle ziqinisa lelo mephu kubha yokuhudula.
Ukufunda Ukuwa Kwesikhathi Esisodwa Nokukhuphuka Kokubuka Kabusha Ndawonye
Ukuwa kwesikhathi esisodwa nokukhuphuka kokubuka kabusha yizikhombisi ezinophawu oluphezulu kakhulu kuso sonke isikrini sakho sokuhlaziya ngoba zikhomba izikhathi eziqondile emugqeni wesikhathi.
Lapho ubona ukuwa okuqondile okungazelelwe ku-04:18, hudula ku-04:05 futhi ubuke kuze kufike ku-04:30 nomsindo uvuliwe, uzenza sengathi awukaze wahlangana nomsingathi. Izikhathi eziyisishiyagalolunye kweziyishumi, imbangela icaca ngokungangabazeki:
- Uphendukele endabeni eseceleni yemizuzu emibili engahlobene nombuzo oyisisekelo wesihloko.
- Ushintshe ngokungazelelwe wangena ekufundeni kwesikhangiso ngokuthi "Uma sikhuluma ngokuhlala uphephile, ake ngikutshele ngomxhasi wanamuhla..."
- Ukhombise ishadi eliyinkimbinkimbi noma ukurekhoda kwesikrini ngaphandle kokusondeza ngokwanele ukuze ababukeli befoni bakwazi ukukufunda.
- Wakhombisa ngamazwi isiphetho ("Ngakho-ke kukonke, ukuze sifinge...") ngesikhathi kusasele imizuzu emibili yefootage.
Ukukhuphuka kokubuka kabusha kusebenza ngokuphambene. Ukukhuphuka phezulu kusho ukuthi ababukeli badonsa ngamabomu isikhombisi sokudlala sibuyele emuva ukuze bezwe umugqa noma bahlole ifremu yesithombe okwesibili. Kwesinye isikhathi ukukhuphuka kukhombisa uhlu lokuhlola olusheshayo esikrinini; kwezinye izikhathi kwembula ukubonisa kwemizuzwana engu-45 okwanikeza inani elingaphezu kwemizuzu eyishumi eyayikuzungezile. Noma nini lapho ingxenye emfushane izuza ukubukwa kabusha okukhulu ngaphakathi kwevidiyo engashisi kahle, thatha lokho kukhuphuka njengebhuloho lesihloko esiqinisekisiwe sokulayisha okulandelayo okuzinikezelwe. Ukuze uthole umongo obanzi wokuthi ukugcinwa kwababukeli kusebenzisana kanjani nokubonakala nesikhathi seseshini, funda umhlahlandlela wethu wezilinganiso zokuhlaziya ze-YouTube.
Ukuvala Umjikelezo Phakathi Kwamagrafu Ashicilelwe Nokuhlelwa Kwakho Okulandelayo
Iminyaka eminingi, amathuluzi omdali aphoqa indlela yokusebenza ehlukanisiwe: amadashibhodi okuhlaziya akubonisa umugqa oshicilelwe ngaphandle kokuqonda ukuthi kwenzekani esikrinini, kanti abakhiqizi bemetadata baqagela amagama angukhiye ngaphambi kokulayisha ngaphandle kokuhlola ukuthi amavidiyo ashicilelwe abamba kanjani ukunaka ngempela.
VidSeeds.ai Video Intelligence ixhumanisa izingxenye zombili zalo mjikelezo ngenkathi iqinile mayelana nokuthi yini ekalwayo nokuthi yini ecatshangwayo:
- Kokulayishwe okushicilelwe nge-Video Autopsy (
/why): Xhumanisa isiteshi sakho se-YouTube bese usebenzisa i-Video Autopsy kunoma yikuphi ukulayisha okukhona. I-VidSeeds.ai ihlanganisa ukwehla nokukhuphuka kokugcinwa kwababukeli okukaliwe kwe-YouTube ngqo nombhalo wokukhuluma, ukushintsha kwezigcawu ezibonakalayo, nejubane lomsindo kulezo zikhathi eziqondile. Idatha yomugqa ekaliwe ihlala ihlukaniswe ngokucacile nokuqagelwa kwenhloso yombukeli okubhalwe uphawu okuchaza ukuthi kungani ingxenye ithambekele ekulahlekelweni noma ekubambeni ababukeli, futhi Blueprint Carry ikhipha izifundo zesakhiwo eziqinisekisiwe ukuze zidlulele ngqo kuphrojekthi yakho elandelayo. - Ngaphambi kokulayisha nge-Pre-Upload Diagnosis: Ngaphambi kokuba kube khona ukubukwa okukodwa komphakathi, i-VidSeeds.ai ibuka futhi ilalele ukuhlelwa kwakho okuqediwe ukuze ibonise ukudonsa kwejubane okunesikhathi, ukuqala okuhamba kancane, nokungafani kwesihloko nokugxuma. Esikhundleni sokuqamba isikolo sokugcinwa kwababukeli esingamanga, ikunika amanothi ekhodi yesikhathi angabuyekezwa namamaki e-NLE (
.xml,.csv,.edl,.fcpxml,.txt) ngenkathi usengaqinisa ukuhlela ngemizuzu emihlanu.
Shintsha into eyodwa yokulandisa indaba ngakunye okulayishwayo, hlola ukuthi umugqa uyacisheka yini lapho ividiyo yakho yokugcina yehla khona, futhi udlulisele lo mthetho oqinisekisiwe phambili.
Ukulungele ukubona ukuthi kungani ababukeli bahlala noma bahamba kumavidiyo akho ashicilelwe? Sebenzisa i-Video Autopsy ku-VidSeeds.ai ukuze uhlole ukwehla nokukhuphuka kokugcinwa kwababukeli okukaliwe ngokumelene nefootage yakho yangempela futhi udlulisele lezo zifundo ekulayisheni kwakho okulandelayo. Ama-akhawunti amasha afanelekile angathola ama-seed angu-100 mahhala. Akukho khadi lesikweletu elidingekayo.
Imibuzo Evame Ukubuzwa
Yikuphi ukwehla okuvamile emizuzwaneni engu-30 yokuqala yevidiyo ye-YouTube?
Ukulahlekelwa ngo-15–25% wababukeli emizuzwaneni engu-30 yokuqala kuvamile kuzo zonke iziteshi ezinde njengoba ababukeli abasha bahlola ukuqala futhi baqinisekise ukuthi isihloko sihambisana nalokho abakudingayo. Lapho u-35–50% noma ngaphezulu beshiya ngaphambi kuka-0:30, thatha lokho njengokuwa kokuqala okubangelwa ifootage yokufudumala ehamba kancane noma ukungafani phakathi kwesithembiso sesihloko/isithombe esincane nesigcawu sakho sokuqala.
Kungani igrafu yami yokugcinwa kwababukeli inokukhuphuka okungaphezu kuka-100% noma ukukhuphuka phakathi kwevidiyo?
Ukukhuphuka phakathi kwevidiyo kwenzeka lapho ababukeli bahudulela emuva ukuze babuke kabusha ingxenye ethile izikhathi eziningi phakathi neseshini yokubuka eyodwa. Hlola ikhodi yesikhathi eqondile yemininingwane yezithombe eminyene, izinyathelo ezisebenzayo, noma ukwembulwa okuvelele; ukukhuphuka kugqamisa izikhathi ababukeli bakho abazazisa kakhulu futhi kuvame ukukhombisa izihloko zevidiyo ezizimele eziqinile.
Ingabe kufanele ngisike ividiyo esivele ishicilelwe ku-YouTube Studio uma ngibona ukuwa kokugcinwa kwababukeli?
Sika ividiyo eshicilelwe ku-YouTube Studio Editor kuphela lapho iphutha lobuchwepheshe elicacile, isikhathi esingenalutho, noma ukweqa okususwayo kuhleli ngokuhlanzekile ekuqaleni, ekupheleni, noma emseleni ohlukanisiwe ngaphandle kokuphula imisho ezungezile. Ezikhathini eziningi, isinyathelo sakho esingcono ukushiya ividiyo eshicilelwe injalo futhi usebenzise isifundo ekuhleleni kwakho okulandelayo ukuze ungaphazamisi ukukhonjwa kokusesha okukhona noma ukushintsha komsindo okungahambi kahle.
I-VidSeeds.ai ihlaziya kanjani ukugcinwa kwababukeli ngaphandle kokuqagela?
Kumavidiyo ashicilelwe, i-Video Autopsy (/why) ingenisa umugqa wakho wangempela we-YouTube Analytics ukuze ihlanganise ukwehla nokukhuphuka kokugcinwa kwababukeli okukaliwe namagama akhulunywe aqondile nezigcawu ezibonakalayo kusikhathi ngasinye, igcina noma yikuphi ukuchazwa kwenhloso yombukeli kubhalwe uphawu ngokucacile njengokuqagelwa. Ngaphambi kokulayisha, i-Pre-Upload Review ihlola ifayela levidiyo eliqediwe ukuthola izingwegwe ezihamba kancane nokudonsa kwejubane ukuze uqinise ukuhlela ngaphambi kokushicilela.
Andrei Kiparuk
Aurora, ColoradoUmsunguli we-VidSeeds.ai nomdali we-YouTube e-Aurora, Colorado
Sakha i-VidSeeds.ai e-Aurora, eColorado ngemva kokubona amavidiyo amahle e-YouTube emile ngenxa yezingqalo ezihamba kancane, amasihloko angacacile, namathumbnail abuthakathaka. Yonke izihloko lapha ivela ekuhloleni kwevidiyo nochwepheshe esiyenza ngokwethu.
Mayelana nabasunguliKungani ividiyo isebenze noma yehlulekile
Bona ukuthi kungani enye yezividiyo zakho ezishicilelwe yasebenza noma yehlulekile
Ngemva kokuxhuma ichweba lakho le-YouTube, i-VidSeeds.ai ifunda ukugcinwa kwevidiyo okulinganiselwe, ikhombise lapho abalaleli bakhuphuka khona noma bebuyela khona, bese iphakamisa izibuyekezo zesihloko, incazelo, nethumbnail ozivumelayo ngaphambi kokuthi kushintshe noma yini.
- Izikhathi abalaleli abaphuma ngazo nabaphinde bayibuke, ezihlobene nalokho okushiwo nokubonakaliswe ngalesi sikhathi esiqondile
- Izifundo ezilula ezivela kokusebenzile ongazisebenzisa ekulayisheni kwakho okulandelayo
- Izibuyekezo zesihloko, incazelo, kanye nethumbnail zisebenza kuphela ngemva kokuthi uzivumele
Ama-akhawunti amasha afanelekile angathola imbewu engu-100 yamahhala. Akudingeki ikhadi lesikweletu.
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