Ukufunda Amagrafu Okubamba Ababukeli (Retention Graphs) Kwezokuxoxa Izindaba: Ubalahlephi?

Isimo segrafu yakho yokubamba ababukeli (retention graph) sikutshela lukhulu ukwedlula lokho amaphesenti avamile okubuka (average view percentage) angakutshela khona. Amavidiyo amabili angaba nesilinganiso esifanayo sika-45% futhi abukeke efana ncamashi kudeshibhodi, kodwa enye ibambe abantu kahle yabalahla ekugcineni, kanti enye ilahle ingxenye eyodwa kokuthathu yabababukeli bayo emizuzwini yokuqala engama-30. Inombolo efanayo, kodwa inkinga ehlukene ngokuphelele, futhi isimo somugqa kuphela esikutshelayo ukuthi iyiphi inkinga onayo. Ngakho-ke, esikhundleni sokujaha isilinganiso, funda ukufunda isimo somugqa: ukuwa kokuqala, ukwehla kancane kancane, ukwehla okungazelelwe, ukukhuphuka phakathi nevidiyo, noma umugqa oyisicaba. Isimo ngasinye siyinothi ehlukile mayelana nokuxoxa kwakho izindaba, futhi ngasinye sikhomba isixazululo esihlukile.

Le bhulogi iyisikhombisi-ndlela saleyo mikhondo. Ihambisana nezinye ezimbili: uma ufuna ukwazi ukuthi izinombolo kufanele zibe yini ngempela, isilinganiso esihle sokubuka sevidiyo yemizuzu eyi-12, noma i-CTR enempilo, lokho kuku-Indlela yokufunda i-YouTube Analytics: Amamethrikhi Abaluleke Ngempela. Uma ufuna ukufunda ijika lonke njengendlela yokuxoxa indaba, lokho kuku-YouTube Analytics Yabaxoxi Bezindaba. Lapha ngizogxila entweni eyodwa: Ngifuna ubuke isikrini esisodwa, Analytics → Engagement → igrafu yokubamba ababukeli (audience retention graph), bese uqamba isimo sayo, bese uyazi ukuthi wenzeni ngaso.

Uyifunda kanjani isimo segrafu yokubamba ababukeli?

Yifunde kusukela kwesokunxele kuya kwesokudla, njengomugqa wokushaya kwenhliziyo, futhi ubheke izinto ezine: ukuthi yehla kakhulu kanjani ekuqaleni, ukuthi yehla ngokushesha okungakanani phakathi nendawo, noma yikuphi ukwehla okukodwa okucishe kuqonde phezulu, nanoma yikuphi ukukhuphuka okubheke phezulu. Igrafu ikhombisa amaphesenti ababukeli abasabuka njalo ngesekhondi, kusukela ku-100% ku-0:00 kuya kulokho okusele ekugcineni. Igrafu enempilo yehla kancane kancane nangokuzinza. Engaphilile iba nokuwa okushonayo ndawana thize, futhi indawo yaleyo ndawo ewayo iyona ekuxilonga ngokuphelele.

Ukulungisa okukodwa okusheshayo ngaphambi kokubheka izimo: cishe ayikho igrafu ehlala iyisicaba. Ukulahlekelwa ababukeli abathile njengoba ividiyo iqhubeka kujwayelekile futhi kulindelekile. Awufuni umugqa oyisicaba kuyo yonke indawo, ufuna izindawo lapho umugqa uwa ngokushesha ukwedlula isigaba esingaphambili, ngoba lezo yizikhathi lapho indaba yakho iyeke khona ukuzuza umzuzu olandelayo.

Kusho ukuthini ukuwa okushonayo ekuqaleni?

Ukuwa okushonayo emizuzwini eyi-15 kuya kwengama-30 yokuqala kusho ukuthi isingeniso sakho saphule isithembiso noma asizange sisenze nhlobo. Amagrafu amaningi alahlekelwa yi-10–20% emizuzwini yokuqala engama-30 noma ngabe kwenzenjani, lokho abantu abasuke bezwa nje bese benquma. Kodwa uma umugqa wakho uwa kakhulu lapho, wehla ngo-40% noma ngaphezulu ngaphambi kophawu lwengxenye yomzuzu, iphakethe (thumbnail nethele) nokuqalwa kwevidiyo akuhambisani: isithonjana (thumbnail) nesihloko kuthengise ividiyo eyodwa, kanti imizuzwana embalwa yokuqala ilethe ehlukile (noma ayilethe lutho okwamanje, ukulungiselela okuhamba kancane ngaphambi kokuba kuqale into yangempela).

Isixazululo sokuwa kokuqala singesakhiwo, futhi sitholakala esingenisweni, hhayi kumethadatha (metadata). Qala phakathi naleso sikhathi isihloko esisithembisile esikhundleni sokuhamba uya kuso. Uma isihloko sithi "Ngiqhube amamayela angama-400 ngiya endaweni yokudlela enesilinganiso esibi kunazo zonke esifundazweni," ifremu yokuqala kufanele ibe sendaweni yokudlela, hhayi emotweni yakho uchaza ukuthi usuzohamba. Uhlobo lomxoxi wezindaba lokuwa kokuqala cishe luhlala luyizinkomba ezifanayo: umemezele ividiyo esikhundleni sokuyiqala. Ngibhala kakhulu ngokubheka isingeniso njengesiqalo esibandayo sefilimu ku-storyteller companion, lapha, vele wazi ukuthi ukuwa kokuqala okushonayo yisimo esivame kakhulu, futhi yisona esinomvuzo omkhulu kakhulu ukusilungisa, ngoba wonke umbukeli ombamba ngemuva kuka-0:30 ungumbukeli ongabanjwa nakuqhubeka.

Kusho ukuthini ukwehla kancane kancane (slow slump)?

Ukwehla kancane kancane okungenako ukuwa okushonayo kusho ukuthi ividiyo ilungile kodwa ayiqine kahle, abantu bahamba kancane kancane ngoba isivinini sisele emuva kancane kokunaka kwabo. Lona isimo sesibili esivame kakhulu, futhi yisona esingatshisi kakhulu ikhanda nesitshazwa kakhulu. Alikho iphuzu elilodwa lesikhathi eliyinkinga okufanele lisikwe; yonke into nje iyavuza. Ividiyo yemizuzu eyi-12 eyehla isuka ku-100% iye ku-30% emugqeni obushelelezi ayonakele, kodwa mhlawumbe inemizuzu emibili engadingeki.

Ulungisa ukwehla kancane kancane ngokukhulisa ukuminyana kwezinto, hhayi ngokwengeza idrama. Sika ukuphefumula phakathi kwemisho. Sika ingxenye yesibili yawo wonke amaphuzu uma usuwenzile, ingxenye lapho uphinda khona lokho osanda ukukusho yiyona ndawo lapho ukwehla kukhula khona kancane. Lokhu kwehla kudinga ukusika ngaphandle kwesihawu: thatha ividiyo yemizuzu eyi-12 uyise kwayi-9 futhi ukwehla kuvame ukuba yisicaba, ngoba umzuzu ngamunye osele manje kufanele ube nengqondo yokuba khona. Ukwehla kancane kancane kuyigrafu ekutshela buthule ukuthi ividiyo inkulu kakhulu kunendaba yayo.

Kusho ukuthini ukwehla okungazelelwe (sudden dip) endaweni eyodwa yesikhathi?

Ukwehla okubukhali endaweni eyodwa ethile yesikhathi, ukuwa phakathi nendawo emugqeni obungaba mhle, kusho ukuthi kukhona into eyodwa eyaziwayo eyonakele ngaleso sikhathi ncamashi. Lona isimo esiwusizo kakhulu kuyo yonke igrafu, ngoba sikunika isikhathi esiqondile. Hambisa isikhombisi phezulu kokwehla, funda isikhathi, vula ividiyo lapho, bese ubuka imizuzwana engama-20 njengomuntu ongamazi. Imbangela ivame ukuhlala khona lapho: ukuphambuka okulahlekelwe yindaba, ukufundwa komxhasi okude okungahleliwe, ingxenye lapho uphinde khona into osuvele uyikhombisile, noma ihlaya elingahlekisanga elibulale umdlandla.

Ukuwa phakathi nendawo yisimo esilula kakhulu ukusilungisa ngoba akudingeki uqagele. Awuyakhi kabusha ividiyo; ususa isigameko esisodwa kuphela. Kuhlelo olulandelayo, sika lokho kuziphatha, futhi uma ividiyo ingakashicilelwa, kusike manje. Umdali olungisa ukuwa okukodwa phakathi nevidiyo ngokulayishwa ngakunye uzifundisa yena, ividiyo nevidiyo, izinto ezithile ababukeli bakhe abangeke bahlale bazibuke.

Kungani kukhona ukukhuphuka (spike) phakathi nendawo?

Ukukhuphuka okubheke phezulu noma ingxenye ekhanyayo nengenelele kakhulu emugqeni wokubamba ababukeli kusho ukuthi ababukeli babuyisele emuva baphinda babuka leyo ngxenye, igrafu ikhuphukela phezulu kancane ibheke ku-100% ngoba abantu abafanayo babuka imizuzwana efanayo kabili. Ukukhuphuka yisimo esingavamile kakhulu futhi yisona abadali abasifunda kancane, okuyinto ephambene. Ukwehla kukutshela ukuthi yini okufanele uyisike. Ukukhuphuka kukutshela ukuthi yini okufanele wakhe ividiyo elandelayo kuyo.

Uma uthola ukukhuphuka, qamba lokho okukuyo. Ingabe ukudalulwa kwento ethile? Inombolo esikrinini abantu abadinge isikhathi ukuyifunda? Isinyathelo esifundweni (tutorial) esibe wusizo ngempela? Umusho obuhlekisa kakhulu ukuthi ungaphindwa? Noma ngabe yini, lokho ngababukeli bakho abavota ngokuziphatha kwabo bethi sifuna okuningi kwalokhu. Into ebaluleke kakhulu engiyitholile ngokufunda ukukhuphuka kwami ukuthi kwesinye isikhathi ingxenye yemizuzwana engama-40 iyaphindwa ibukwe kanti imizuzu eyi-10 eyizungezile ayibukwa, okusho ukuthi ividiyo yangempela ibicashe ngaphakathi kwaleyo ende, futhi ividiyo elandelayo kufanele ibe yileso sikhathi esikhuphukile kuphela, sinwetshwe. Ukukhuphuka akuyona into yokubuka nje uyishaye indiva. Kuyisiyalelo somsebenzi.

Kusho ukuthini umugqa oyisicaba (flat retention line)?

Ingxenye ende, ecishe ilingane, umugqa ongehli neze kuso sonke isigaba, yisimo esihle kakhulu ongasithola, futhi esinzima kakhulu ukusenza. Kusho ukuthi phakathi naleso sigaba, cishe akekho ohambile: isigameko besenza umsebenzi waso ogcwele futhi sizuza isekhondi ngalinye. Ngeke uthole umugqa oyisicaba kuyo yonke ividiyo, futhi akufanele ulindele lokho. Lokho okufunayo ukubona ukuthi yiziphi izigaba eziba yisicaba, ngoba lezo yizingxenye zokuxoxa kwakho izindaba ezisebenzayo, nezingxenye okufanele uzikopishele kumavidiyo azayo ngamabomu.

Funda izigaba ezisicaba ngendlela efanayo ofunda ngayo ukukhuphuka, njengobufakazi balokho okwenza kahle. Uma izifundo zakho (tutorials) zenza umugqa ube yisicaba kanti izigaba zakho zemibono ziwenza uwe, leyo yigrafe ekutshela buthule ukuthi iyiphi ifomethi ababukeli bakho abayizele ngempela. Umugqa oyisicaba uthule futhi kulula ukuwushaya indiva ncamashi ngoba akukho okushaqisayo okwenzeka kuwo. Kodwa "akukho okushaqisayo" yilo phuzu lonke: umugqa oyisicaba yisigaba lapho indaba ingazange inikeze muntu isizathu sokuhamba.

Ngiyishintsha kanjani isimo sibe yividiyo elandelayo engcono?

Qamba isimo esivelele, lungisa kuphela into ekhomba kuyo, futhi ushintshe okuguquguqukayo okukodwa ncamashi kuvidiyo elandelayo ukuze igrafu ikutshele ukuthi ukulungisa kusebenzile yini. Umgibe ukufunda ukuwa kanye nokwehla kancane kancane kanye nesingeniso esibuthakathaka, bese ushintsha kokuthathu ngesikhathi esisodwa ungafundi lutho, ngoba ijika leviki elizayo ngeke likutshele ukuthi yiluphi ushintsho oluligudluzile. Khetha isimo esibi kakhulu egrafwini, usho ngamazwi acacile ukuthi yini eyasidala, isingeniso sime kancane, phakathi nendawo kuphambukile, ngiphinde izinto ku-4:10, bese ubhala iskripthi esilandelayo ukugwema leyo nto eyodwa.

Umkhuba oshhibhile kunokufunda igrafu ngemuva kokwenzeka kwento: funda iskripthi sakho ngendlela igrafu engasifunda ngayo, ngaphambi kokuba ushicilele. Kuphi lapho umugqa ufuna ukuwa khona? Kuphi lapho ufuna ukwehla kancane khona? Ngokuvamile ungazizwa zombili lezo zindawo kuhlaka lokuqala, isingeniso osibhalele ukuzifudumeza, noma isigaba osigcinile ngoba bekunzima ukusishutha hhayi ngoba sizuza indawo yaso. Igrafu yokubamba ababukeli izozithola lezo zindawo ngemuva kokulayisha. Ukuzithola ngaphambili kumahhala.

Lapho i-VidSeeds.ai ingena khona

I-VidSeeds.ai yenza umsebenzi wayo ngaphambi kokuba igrafu yokubamba ababukeli ibe khona, ngakho ngeke ikwazi ukufunda ijika elingakenzeki, futhi ngeke izenzise ukuthi iyayenza. Ithuluzi langaphambi kokulayisha: lihlaziya ividiyo yangempela, inkulumo, izigameko, incazelo, bese libhala isihloko, incazelo, amathegi, izahluko, nesithonjana se-YouTube, kanye ne-TikTok, Instagram, Facebook, LinkedIn, ne-X uma ushicilela lapho, ngezilimi ezingama-85. Ubuyekeza futhi uhlele konke ngaphambi kokuba noma yini iye bukhoma.

Lapho ithinta khona izimo ezingenhla yisingeniso nezahluko. Isingeniso esibuthakathaka yisona sizathu esivame kakhulu sokuwa kokuqala, futhi ukungahambisani kwesihloko nesithonjana okudala lokho yikho ncamashi ukupakishwa kwangaphambi kokulayisha okwenzelwe kona, isihloko esisekelwe kulokho okukuvidiyo ngempela, esinezithonjana ezidonswe kuvidiyo uqobo lwayo, ukuze isithembiso sihambisane nalokho imizuzwana engama-30 yokuqala ekulethayo ngempela. Izahluko zisiza ngokwehla kancane kancane, zinikeze ababukeli imephu ukuze bahlale esikhundleni sokukhukhuleka. Xhuma isiteshi sakho futhi ubuhlakani baso bufunda lokho osekusebenzile kumavidiyo akho bese busekela iziphakamiso zabo kulokho, kunokunikeza iseluleko esijwayelekile. Ngeke silungise indaba okungekho muntu ofuna ukuyibuka, alikho ithuluzi elingafunda igrafu ibe khona. Kuyindlela ehlukile ezimele efanele ukubekwa eduze kwe-vidIQ ne-TubeBuddy, futhi ungaqala mahhala ngama-Seeds angama-50, alikho ikhadi elidingekayo.

Imibuzo Evame Ukubuzwa

Kusho ukuthini ukuwa okushonayo ekuqaleni kwegrafu yami yokubamba ababukeli?

Kusho ukuthi isingeniso sakho saphule isithembiso noma besingakaqali. Ukulahlekelwa yi-10–20% emizuzwini yokuqala engama-30 kuwukuzwa nje okujwayelekile, kodwa ukwehla ngo-40% noma ngaphezulu ngaphambi kophawu lwengxenye yomzuzu kuvame ukusho ukuthi isihloko nesithonjana kuthengise ividiyo eyodwa kanti imizuzwana embalwa yokuqala ilethe enye, noma usebenzise isingeniso ukumemezela ividiyo esikhundleni sokuyiqala. Qala phakathi naleso sikhathi isihloko esisithembisile.

Kusho ukuthini umugqa oyisicaba wokubamba ababukeli?

Ingxenye ende, ecishe ilingane isho ukuthi ababukeli bahlale kuso sonke leso sigaba ngaphandle kokuhamba, isimo esihle kakhulu egrafwini nesingavamile kakhulu. Ngeke usithole kuyo yonke ividiyo, ngakho-ke bheka ukuthi yiziphi izigaba eziba yisicaba: lezo yizingxenye zokuxoxa kwakho izindaba ezisebenzayo, nezifomethi ababukeli bakho abayizele ngempela. Kopisha lokho okusezigabeni ezisicaba kumavidiyo azayo.

Kungani kukhona ukukhuphuka phakathi nendawo kwegrafu yami yokubamba ababukeli?

Ukukhuphuka okubheke phezulu kusho ukuthi abantu babuyisele emuva baphinda babuka leyo ngxenye, okwenze umugqa wakho wakhuphuka kancane. Kukhombisa izinto zakho eziqinile kakhulu, ukudalulwa kwento, isinyathelo esiwusizo, inombolo esikrinini, noma umusho ofanele ukuphindwa. Funda ukukhuphuka ngendlela efanayo ofunda ngayo ukwehla: ukwehla kukutshela ukuthi yini okufanele uyisike, ukukhuphuka kukutshela ukuthi yini okufanele uyenze kakhulu, futhi kwesinye isikhathi kudalula ividiyo eqine kakhulu ecashe ngaphakathi kwaleyo ende.

Uyini umehluko phakathi kokwehla kancane kancane (slow slump) nokuwa okushonayo (cliff)?

Ukwehla kancane kancane kuwukwehla kancane kancane okuzinzile okungenayo inkinga eyodwa, ividiyo ayiqine kahle futhi inkulu kakhulu, futhi isixazululo ukusika ngaphandle kwesihawu, hhayi idrama. Ukuwa okushonayo ukwehla okucishe kuqonde phezulu endaweni eyodwa yesikhathi, okudalwa yinto eyodwa eyaziwayo: ukuphambuka, ukufundwa komxhasi okude, noma ukuphinda izinto. Ukuwa phakathi nendawo kulula kakhulu ukukulungisa ngoba igrafu ikunika isekhondi ncamashi okufanele ulisike.

Yimaphi amaphesenti amahle okubuka (average view percentage) ku-YouTube?

Kuya ngobude: cishe u-60–70% wevidiyo engaphansi kwemizuzu eyi-5, u-50–60% wemizuzu eyi-5–15, no-40–50% ngemuva kwemizuzu eyi-15. Kodwa isimo sibaluleke kakhulu kunesilinganiso, amavidiyo amabili angaba nesilinganiso esifanayo sika-45% kanti enye yehle kancane kancane kanti enye iwe kakhulu ekuqaleni. Izilinganiso zitholakala ku-sikhombisi-ndlela samamethrikhi e-analytics; zifunde kanye nesimo, hhayi esikhundleni saso.