Ukuthola Imali Esimeme: Indlela Abadali Abaziphilisa Ngayo Ngempela

Abadali abaningi abaziphilisa ngempela ngalo msebenzi abayitholi imali yabo ku-AdSense. Bayithola ngokuhlanganisa imithombo emithathu noma emine yemali engenayo, imali yezikhangiso kanye nomxhasi oyedwa noma ababili, kanye nomkhiqizo wabo, kanye nobulungu, ukuze kungabikho ngisho nenyanga eyodwa embi engababuyisela emuva. I-AdSense iyisisekelo nje, hhayi isakhiwo sonke.

Ngizothembeka ngokuthi kungani lokhu kubalulekile ngaphambi kokuba ngingene ekutheni kwenziwa kanjani. Inyanga engiyikhumbula kakhulu kwakungeyona ngenyanga lapho ngenza khona imali eningi kakhulu. KwakunguMasingana (January) lapho imali yami yezikhangiso yehla cishe ngesigamu ngobusuku obubodwa, ngaphandle kwesizathu esidalwe yimi, abakhangisi bamane baphonsa imali encane ngemva kwamaholide. Uma i-AdSense bekuyiyona kuphela umthombo wami wemali, leyo nyanga yayizoba yinkinga enkulu. Kodwa akubanga njalo, ngoba umxhasi kanye nomkhiqizo omncane wedijithali bavala lelo banga. Yilowo mbono wonke lapha: yakha ngendlela yokuthi inyanga eyodwa ethule ikucasule nje, ingakuthusi.

Ngabe i-YouTube ikhokha malini ngokubuka okuyi-1,000?

Eziteshini eziningi, i-YouTube ikhokha phakathi kuka-$1 no-$5 ngokubuka okuyi-1,000 ngemva kokuthatha isabelo sayo, leyo yi-RPM yakho (revenue per mille). Leli banga libanzi ngoba kuncike ngokuphelele emkhakheni wakho (niche) kanye nendawo lapho ababukeli bakho bekhona. Isiteshi sezezimali noma se-software singathola u-$10–$30 ngokubuka okuyi-1,000 ngoba abakhangisi bakhokha kakhulu ukuze bafinyelele kubathengi. Isiteshi semidlalo (gaming) noma se-vlog esibukwa kakhulu kumakhalekhukhwini emazweni ane-CPM ephansi singase sibe seduze no-$1. Inani elifanayo lokubuka, kodwa iholo elihluke kakhulu.

Amanani ambalwa okufanele uwagcine engqondweni yakho:

• CPM yilokho abakhangisi abakukhokhayo ngokubuka kwezikhangiso okuyi-1,000. RPM yilokho okugcina ukutholile ngemva kokuba i-YouTube isithathe isabelo sayo (okwamanje cishe ngama-45% emali yezikhangiso). Lapho othile eziqhayisa nge-"$40 CPM," imali yakho yangempela iseduze nengxenye yalokho.
• Amanani ezikhangiso ayashintshashintsha ngezinkathi zonyaka. Ukuphela kwekota yesine (Q4) yisikhathi esiphakeme kakhulu, abakhangisi baphonsa imali eningi ngaphambi kwamaholide. UMasingana (January) noNhlolanja (February) yizikhathi lapho kwehla kakhulu, imvamisa kwehla ngama-30–50% kusukela ngoZibandlela (December). Hlela unyaka wakho uhambisane nalokho, ungalwi nakho.
• Isiteleka esisodwa sokuqukethwe (content strike) noma ifulegi le-"zikhangiso ezilinganiselwe" (limited ads) kuvidiyo kungayiqeda nya imali yezikhangiso ngenkathi ividiyo isalokhu ikhona futhi ibukeka. Awunandlela yokulawula lokho. Leso yisizathu esanele sokungayivumeli ukuba ibe yiyona kuphela iholo lakho.

Ngakho-ke phatha i-AdSense ngendlela eyiyo ngempela: imali yangempela, ekhokhwa ngokuthembeka, kodwa engazinzile futhi engaphandle kokulawula kwakho. Imali engenayo oyakha phezu kwayo yiyona yakho uqobo.

Yini ekhokha kangcono kune-AdSense?

Eziteshini eziningi, ubuxhasi nemikhiqizo yakho uqobo kukhokha kakhulu ngomubukeli ngamunye kunezizikhangiso, imvamisa kakhulu. I-AdSense ikukhokhela izingxenyana nje zesenti ngokubuka ngakunye. Umxhasi ukukhokhela inani elinqunyiwe noma ngabe ividiyo ithola ukubuka okuyi-10,000 noma okuyi-100,000. Umkhiqizo owuthengisayo uyinzuzo oyigcina yonke wena. Nansi indlela ngayinye esebenza ngayo.

Izixhumanisi ze-Affiliate: indlela elula yokuqala

Uma ababukeli bakho bethemba ukunambitha kwakho, izixhumanisi ze-affiliate ziyindlela edinga umzamo omncane kakhulu ongayengeza kuleli sonto. Uncoma ikhamera, incwadi, noma i-software osuvele uyisebenzisa, bese uthola isabelo esincane lapho othile ethenga esebenzisa isixhumanisi sakho. Amakhomishini imvamisa asuka ku-3–10% emikhiqizweni ephathekayo futhi angafika ku-20–40% ku-software ngezinkokhelo eziphindaphindwayo.

Umthetho owodwa ogcina lokhu kusimeme: xhumanisa kuphela izinto ozisebenzisa ngempela. Ngesikhathi uncoma into ongakaze uyithinte ngenxa nje yekhomishini, ababukeli bakho bazokuzwa lokho, futhi ukwethenjwa okusebenzisayo yikona kuphela okwenza isixhumanisi sibe nengqondo. Imali ye-affiliate iyafa ngosuku abantu abayeka ngalo ukukukholelwa.

Ubulungu: ukukhokhela ukufinyelela, hhayi usizo lwenhlalakahle

Ubulungu be-YouTube ne-Patreon kusebenza kahle lapho ukubeka njengekilabhu, hhayi njengebhokisi lezipho. "Ngicela ungisekele ngo-$5" akuguquki kahle kube ngabathengi. "Joyina ngo-$5 ukuze uthole amavidiyo angahleliwe nengxoxo yamalungu kuphela" kuyasebenza ngoba uthengisa okuthile kwangempela, ukufinyelela, umphakathi, nokubuka kwangasese abantu abakufunayo ngempela.

Isilinganiso esiwusizo: cishe u-2–5% wababukeli bakho abakhuthele kakhulu bazokhokhela ubulungu uma isithembiso sisihle. Lokho kubonakala kukuncane uze ubale izibalo. Isiteshi esinebabukeli abakhuthele abayi-2,000 namalungu ayi-100 akhokha u-$5 sithola imali engenayo engu-$500 ngenyanga engancikile neze ku-algorithm.

Imikhiqizo yakho uqobo: ingxenye okungekho muntu ongakuthatha yona

Usuvele uxazulula inkinga ethile emavidiyweni akho. Isinyathelo esinenzuzo enkulu kakhulu ukuhlanganisa lelo khambi bese ulithengisa ngqo. Isiteshi sokupheka sithengisa i-PDF yokulungiselela ukudla. Isiteshi sokuzivocavoca sithengisa uhlelo lwamaviki ayisithupha. Isiteshi sokuklama sithengisa ama-presets. Umkhiqizo wedijithali onjalo unenzuzo ecishe ibe yi-100%, akukho mthelela wempahla, akukho ukuthunyelwa, futhi uba nobudlelwano ngqo nekhasimende esikhundleni sokuqasha endaweni ethile.

Le yimali engenayo engenzeka kakhulu ukuthi isazobe ikhona eminyakeni emihlanu ezayo. Abaxhasi bayeza bahambe, amanani ezikhangiso ayashintshashintsha, kodwa umhlahlandlela owubhalile osiza abantu uyaqhubeka nokuthengisa ngenkathi ulele, futhi i-imeyili yomthengi ngeyakho, hhayi eye-YouTube.

Uyenza kanjani imikhankaso yabaxhasi ngaphandle kokukhathaza ababukeli bakho?

Uhlanganisa umxhasi endabeni yakho esikhundleni sokunamathisela isikhangiso semizuzwana engama-60 ngaphambili. Isikhangiso esihlanganiswe nalokho osuvele ukwenza, "Bengiqopha lolu hambo futhi ngidinga ukungena ku-akhawunti yami yasebhange ku-wifi yehhotela, okuyisizathu esenza ngisebenzise i-VPN", seqiwa kancane kakhulu kunesikhangiso esithi "le vidiyo ixhasiwe ngu-". Ababukeli bayasithethelela isikhangiso esihlonipha isikhathi sabo.

Izinto ezimbili zenza ubuxhasi busememe kunokuba bube yingozi:

Khuluma nabo ngedatha, hhayi ngemizwa nje. Abaxhasi bakhokha kakhulu, futhi bakwethemba kakhulu, lapho ungababonisa khona ukuthi ubani ngempela obukayo, iminyaka, izwe, nalokho abakukhathalelayo. Isiphakamiso esithi "ababukeli bami ngabapheki basekhaya abaneminyaka engama-25 kuya kwengama-34 e-US nase-UK, nazi izibalo" sivala amadili kunesiphakamiso esithi "ngithola ukubuka okuningi" esingeke sikwenze lokho.

And say no to the wrong ones. Idili le-crypto elisolisayo, isithasiselo (supplement) ongeke usithathe, umxhasi ongamahloni ukuvikela izindinganiso zakhe kumazwana akho, labo bakhokha kanye kuphela kodwa bakulahlekisele ngezinyanga eziningi. Isiteshi esithatha kuphela amadili esikholelwa kuwo sigcina ababukeli abakholelwa emadili aso.

Ngabe ngidinga ababhalisile abangaki ukuze ngenze imali?

Ungaqala ukuthola imali ngaphambi kokufika kunoma iyiphi ingqophamlando, izixhumanisi ze-affiliate, imikhiqizo yakho, namadili abaxhasi aqondile awanalo inani elincane lababhalisile elidingekayo. Uhlelo lwemali yezikhangiso lwe-YouTube (i-Partner Program) okwamanje ludinga ababhalisile abangama-500 kanye namahora okubuka omphakathi avumelekile ayi-3,000, noma ukubuka kwama-Shorts okuyizigidi ezi-3, ukuze uqalise, kanye nesigaba esikhulu se-1,000 lababhalisile + namahora okubuka ayi-4,000 ukuze uvule izici eziningi.

But subscriber count is the wrong number to fixate on. Ababukeli abayinkulungwane abakhathalela ngempela umsebenzi wakho bazokungenisela imali eningi kunezinkulungwane ezilishumi ezichofoze kanye zabe sezikukhohlwa. Imali engenayo ilandela ukuzibandakanya nokwethenjwa, hhayi ubukhulu nje. Ababukeli abancane, abazinikele abathenga umkhiqizo wakho futhi bakhombise ukusekela abaxhasi bakho bahlula ababukeli abaningi abangabandakanyeki njalo, okuyisizathu esenza ukuthi wakhe abalandeli beqiniso abayi-1,000 ngaphambi kokuba ulandele i-zero elandelayo.

Lapho i-VidSeeds.ai ingena khona, nalapho ingangeni khona

Ngicela ngicacise ngalokhu, ngoba kulula ukukuqonda kabi: I-VidSeeds.ai ayikukhokheli, ayiphathi ubuxhasi bakho, noma ukusingatha noma iyiphi imali. Akuyona inkundla yokuthola imali. Lokho ekwenzayo kungaphambi kwakho konke lokho, isiza abantu abafanele ukuba bathole amavidiyo akho, ukuze ababukeli imali yakho engenayo encike kubo bakhule ngempela.

Ngaphambi kokuba ulayishe, ihlaziya ividiyo uqobo lwayo, inkulumo, izigcawu, incazelo, bese ibhala izihloko, incazelo, amathegi, izahluko, nesithonjana (thumbnail) se-YouTube, futhi, uma ushicilela lapho nawe, i-TikTok, Instagram, Facebook, LinkedIn, ne-X, ngezilimi ezingama-85. Ubuyekeza futhi uhlele konke ngaphambi kokuba kushicilelwe noma yini; akukho okushicilelwayo ngaphandle kwemvume yakho. Ukuxhumana nemali akukhona okuqondile kodwa kungokoqobo: yonke ividiyo ethola ababukeli bayo abafanele ikhulisa ukufinyelela lapho ubuxhasi bakho, imikhiqizo, nezinhlelo zobulungu kuthola khona amandla. Kuyindlela ezimele esikhundleni se-vidIQ ne-TubeBuddy, umehluko wukuthi ifunda ividiyo uqobo lwayo kuqala. Ungaqala mahhala ngama-Seeds angama-50, akukho khadi elidingekayo, bona ukuthi ama-Seeds asebenza kanjani uma ufuna imininingwane.

Lokho engeke ikwenze ukukutholela umxhasi noma ukukwakhela umkhiqizo wakho. Leyo ngxenye ngeyakho. Iqinisekisa kuphela ukuthi umsebenzi osuvele uwenzile ubonwa ngabantu okungenzeka kakhulu ukuthi bawusekele.

Imibuzo Evame Ukubuzwa

Ngabe ama-YouTuber athola malini ngokubuka okuyi-1,000?

Eziteshini eziningi, i-YouTube ikhokha phakathi kuka-$1 no-$5 ngokubuka okuyi-1,000 (RPM) ngemva kokuthatha isabelo sayo, kodwa kuncike kakhulu emkhakheni wakho nendawo lapho ababukeli bakho bekhona. Imikhakha enenani eliphakeme njengezezimali ne-software ingathola u-$10–$30 ngokubuka okuyi-1,000, kanti iziteshi zemidlalo noma zama-vlog ezibukwa kakhulu kumakhalekhukhwini zivame ukuba seduze nengxenye engezansi yaleli banga.

Ngabe ungaziphilisa nge-AdSense iyodwa?

Akuthandeki, futhi kuyingozi ngisho noma ungakwenza. Imali yezikhangiso iyashintshashintsha ngama-30–50% ngezinkathi zonyaka, amavidiyo athile angase aphucwe ilungelo lokuthola imali ngaphandle kokuxwayiswa, futhi awulawuli lutho kulokho. Abadali abaziphilisayo ngokuzinzile cishe ngaso some isikhathi bahlanganisa i-AdSense nobuxhasi, imikhiqizo yabo uqobo, kanye nobulungu, ukuze kungabikho ngisho nenyanga eyodwa embi engaba yinkinga enkulu.

Iyiphi indlela engcono kakhulu yokuthola imali ngesiteshi esincane?

Qala ngemithombo engenalo inani elincane lababhalisile elidingekayo: izixhumanisi ze-affiliate yemikhiqizo oyisebenzisa ngempela, umkhiqizo wakho wedijithali (umhlahlandlela, isifanekiso, noma isifundo esixazulula inkinga yababukeli bakho), namadili abaxhasi aqondile uma usunababukeli abakhuthele. Lokhu kuvame ukungenisa imali eningi ngomubukeli ngamunye kunezikhangiso futhi akudingi ukulinda ingqophamlando ethile.

Ngabe udinga ababhalisile abangaki ukuze uthole imali ku-YouTube?

Uhlelo lwemali yezikhangiso lwe-YouTube ludinga ababhalisile abangama-500 namahora okubuka ayi-3,000 (noma ukubuka kwama-Shorts okuyizigidi ezi-3) ukuze uqalise, kanye nababhalisile abayi-1,000 namahora okubuka ayi-4,000 ukuze uthole izici ezigcwele. Kodwa imali ye-affiliate, imikhiqizo yakho uqobo, kanye nobuxhasi akunalo inani elincane elidingekayo, ungaqala ukuthola imali ngalezo zindlela kusukela ngosuku lokuqala.

Ngizithola kanjani izinkontileka zobuxhasi zesiteshi sami?

Thumela iziphakamiso kumabhrendi owasebenzisa ngempela, futhi uphakamise ngedatha yababukeli bakho, iminyaka, indawo, nezinto abazithandayo, kunokuba ugxile kuphela enanini lokubuka. Abaxhasi bakhokha kakhulu futhi bakwethemba kakhulu lapho ungababonisa khona ukuthi ubani ngempela obukayo. Hlanganisa isikhangiso sibe yingxenye yokuqukethwe kwakho esikhundleni sokumisa ividiyo ngesikhangiso esinzima, futhi uyale amadili angakwenza ube namahloni kumazwana akho.