I-YouTube Analytics Yababhali Bezindaba: Ukufunda Ijika Lokugcinwa Kwababukeli

Uma ukhathazekile ngobuciko bezindaba ku-YouTube, amaspreadsheet agcwele izibalo zokubonakala namaphesenti okuchofoza amakhadi azokulalisa. Yeka ukufunda igrafu ye-Audience Retention ku-YouTube Studio njengomgcini zincwadi ohlola umbiko wekota, bese uqala ukuyifunda njengomhleli obuka izethameli ezihlezi egumbini lokubonisa.

Lapho umugqa wakho wokugcinwa wehla ngamaphoyinti ayisishiyagalombili kumaphesenti ku-1:42, lokho akusiyo inkinga yemetric engabonakali. Labo ngabantu bangempela abangamakhulu amabili abafinyeza inkinobho yokubuyela emuva ngqo ngomzuzwana lapho indaba yakho yayeka ukuzuza umzuzu olandelayo.

Ngifunde lesi sifundo ngendlela ehlazisayo esiteshini sami lapha e-Aurora, eColorado. Isiqephu esisodwa sohambo salahlekelwa ingxenye ebuhlungu yababukeli cishe emzamweni wemizuzu emibili kuchungechunge engangikuthanda ukukuhlela. Lapho ngivula ividiyo ku-1:55 futhi ngiziphoqa ukuthi ngiyibuke njengomuntu ongaziwa, imbangela yayisobala: ngangimise ukuhamba phambili kohambo ukuze ngiphinde ngikhulume ngemininingwane yomzila engangivele ngiyibonisile ngokubonakalayo emasekhondini angamashumi amane edlule. Umsebenzi wami wekhamera wawulungile. Ukuxoxa kwami kwama, futhi ababukeli bazwa ukuphindaphinda ngaphambi kwami.

Uma ufuna izilinganiso zamabanga e-click-through rate, imithombo yokutholakala, nokuguqulwa kwababhalisile kulo lonke isiteshi sakho, funda umhlahlandlela wethu ohambisana nawo mayelana nendlela yokufunda amametric e-YouTube Analytics abalulekile. Lapha sigxile ngokuqinile ekumeni komugqa wokugcinwa nasekutheni singaguqula ukukhuphuka nokwehla kwawo kube izigcawu eziqinile.

Izinhlobo Ezinhlanu Zokugcinwa Nezinqumo Zendaba Ezingemuva kwazo

Wonke umugqa wokugcinwa uyidayari enezikhathi zokunaka kwababukeli. Lapho ukulayishwa sekuqoqe ukubukwa okwanele ukususa umsindo wokuqala, izinhlobo ezinhlanu ezihlukene zikutshela cishe konke okwenzekayo ngaphakathi kokuhlela kwakho:

Ukuphatha Imizuzwana Engu-30 Yokuqala Njengesingeniso Esibandayo

Ababhali ngezinye izikhathi bayacasuka ngokukhathazeka ngemizuzwana engu-30 yokuqala, becabanga ukuthi kusho ukumemeza kwi-lens ngokugxuma kwezithombe okusheshayo njalo ngamafreyimu amabili. Esiteshini sami nakuzo zonke iziteshi zedokhumentari ezizolile, izindlu zokusebenzela, nezindatshana, ukuhlela okuhlanyayo akudingekile. Lokho ababukeli abakufunayo engxenyeni yokuqala yomzuzu ukuhamba phambili nobufakazi bokuthi bachofoza ividiyo efanele.

Qhathanisa izingeniso ezimbili zesiqephu esifanayo mayelana nokwakha kabusha isitofu sekhabhini:

• Isingeniso sesimemezelo (silahlekelwa ababukeli): "Sawubona nonke, siyakwamukela emuva! Sekuphele amasonto amabili amangalisayo kusukela ekulayisheni kwethu kokugcina, cindezela ukubhalisa uma umusha, futhi namuhla sizokhuluma ngezinkinga ezintathu esizitholile kulesi sitofu sakudala sensimbi."
• Isingeniso sendaba (sigcina igumbi): Ukusondelana nokuntwela kwentuthu ephuma emfantwini oqhekekile kusihlwa. "Emizuzwini engamashumi amathathu ngemuva kokuthungela lesi sitofu esikhathini esibandayo, ikhabhini yagcwala intuthu. Ukulungisa lowo mfantu ngaphandle kokushintsha yonke ibhokisi lomlilo kwakuncike emthungweni owodwa."

Akukho kumemeza. Akukho ukuzigqaja okungamanga. Inguqulo yesibili imane ihlonipha isivumelwano umbukeli asisayinile lapho echofoza isithonjana sakho. Kwenye yamavidiyo ami amadala, ukususa ikhadi lesihloko eligqamile lemizuzwana eyisithupha eduze nokuqala kwakhuphule ukugcinwa kokuqala ngaphezu kwanoma yikuphi ukubhala kabusha kwesihloko.

Ukufunda Ukukhuphuka Kwakho Ngokucophelela Njengokwehla Kwakho

Abadali bangabagxeki bemvelo babo, ngakho-ke sitshuza ngqo ekwehleni okubi futhi singanaki ukukhuphuka. Lokho kushiya ingxenye yesifundo etafuleni.

Ukukhuphuka kusho ukuthi ababukeli bayeka ukuskrola ngokungenzi lutho, badonsa iphuzu elibomvu emuva, futhi babuka isikhathi okwesibili. Ngezinye izikhathi kuyidayagramu eminyene oyiveze ngokushesha kakhulu. Ngokuvamile kakhulu, kuyinguqulo emsulwa yalokho izethameli zakho ezikuthandayo ngesiteshi sakho: ukuvuma okuqondile, ukuhlolwa komsindo ngokuhambisana, noma ukwambulwa okubonakalayo okwakhokhela imizuzu eyishumi yokwakha.

Noma nini lapho isikhathi semizuzwana engu-40 sizuza ukukhuphuka kokuphinda ubuke ngaphakathi kokulayishwa okujwayelekile kwemizuzu engu-14, bhala phansi ukuthi kungani. Isigamu sesikhathi, leso sigqi semizuzwana engu-40 sikutshela ukuthi ividiyo yakho ephelele elandelayo kufanele igxile kukho.

Ukuxhuma Umbono Wangaphambi Kokulayisha Nokuhlolwa Kwevidiyo Ngemuva Kokushicilela

Abadali abaningi bathatha ukuhlela indaba ne-YouTube Analytics njengemihlaba emibili engakhulumi: uthumela ngaphandle kokubona ngoLwesine, bese ugqoloza ku-YouTube Studio emasontweni amabili kamuva ufisa ukuthi ngabe wawusike umzuzu wesine ngendlela ehlukile.

Ngaphakathi kwe-VidSeeds.ai, Video Intelligence kanye ne-Audience Insights zisebenza ezinhlangothini zombili zokushicilela ukuze umjikelezo wakho wendaba uvale ngempela:

1. Ngaphambi kokuthi ulayishe (imibono yobungozi bokugcinwa emakwe): Lapho usebenzisa ukuhlela okuqediwe ekubuyekezweni kwangaphambi kokulayisha, i-VidSeeds.ai ihlola umbhalo wakho okhulunywayo, ukushintsha kwezigcawu ezibonakalayo, nemizuzwana engu-30 yokuqala ngokuqhathanisa nesihloko sakho esikhethiwe. Ayikwazi ukufunda ijika lokugcinwa elingakenzeki, futhi ayisoze yathi inesilinganiso samanga "sokubikezela ukugcinwa." Esikhundleni salokho, ikhomba izingozi ezingokoqobo zesakhiwo ngesikhathi, njengesingeniso esihamba kancane semizuzwana engu-45 ngaphambi kwesigqi sakho sokuqala sobufakazi noma isikhathi semizuzu emithathu ngaphandle koshintsho olubonakalayo, ngenkathi umugqa wakho wesikhathi usavuliwe.
2. Ngemuva kokuba ababukeli bangempela babukile (Video Autopsy + Blueprint Carry): Lapho ukulayishwa kwakho sekunedatha ye-YouTube Analytics ebukhoma, i-Video Autopsy idonsa ijika lakho lokugcinwa elilinganisiwe langempela, ukwehla, ukukhuphuka kokuphinda ubuke, nokuthungwa kwemibono, bese ikubeka ngqo phezu kombhalo wakho onesikhathi kanye namafreyimu evidiyo yakho. Esikhundleni sokushintsha phakathi kwe-YouTube Studio ne-NLE yakho uzama ukufanisa u-03:18 ngesandla, ubona umusho namafreyimu aqondile lapho ababukeli bahlala khona noma bahamba khona, kuqhathaniswa namavidiyo afanayo esiteshini sakho. Izifundo zesigqi eziqinisekisiwe zibe sezidlulela phambili ngokuzenzakalela nge-Blueprint Carry kumbhalo wakho wevidiyo olandelayo.

Shintsha Into Eyodwa Yendaba Ngakunye Okulayishayo

Indlela esheshayo yokuzidida ukuzama ukushintsha imikhuba emihlanu ngesikhathi esisodwa: isitayela esisha sesingeniso, isikhathi esifushane, umculo omusha, amakhadi ezahluko, nezwi lesihloko elihluke ngokuphelele ngoLwesibili olufanayo. Lapho ukugcinwa kukhuphuka noma kwehla ngamaphoyinti ayisishiyagalolunye, awazi ukuthi yisiphi isinqumo esikuzuzile.

Funda ijika levidiyo yakho yokugcina kanye, shono ukuncipha okuqonde kakhulu ngamagama acacile ("Ngama imizuzwana engu-50 ngichaza ukuthi kungani ngathenga ilensi ngaphambi kokubonisa isithombe esisodwa kuyo"), bese ubhala umthetho owodwa phezu kohlaka lwakho olulandelayo. Phinda lokho izikhathi eziyishumi nambili zilandelana futhi ukuxoxa kwakho kuzocijile unomphela.

Imibuzo Evame Ukubuzwa

Kudingeka ukubukwa okungaki ngaphambi kokuba ijika lokugcinwa le-YouTube lifanele ukufundwa?

Linda kuze kube ukulayishwa kuqoqe okungenani amakhulu ambalwa okubukwa futhi kudlule ezinsukwini zokuqala zethrafikhi eningi yababhalisile. Ekulayisheni okusha sha elinokubukwa okungamashumi amathathu, ababukeli abathathu abavala isiphequluli sabo ku-2:10 kubonakala njengokwehla okungu-10% ngisho nalapho kungekho okungalungile esigcawini.

Ingabe i-VidSeeds.ai ingafunda amajika ami angempela okugcinwa kwe-YouTube ngemuva kokushicilela?

Yebo. Ngenkathi ukubuyekezwa kwangaphambi kokulayisha kukhomba izingozi zesigqi sesakhiwo ngqo efayeleni levidiyo yakho engakalayishwa ngaphambi kokushicilela, ukuxhuma isiteshi sakho se-YouTube kwenza i-Video Autopsy isebenze, ehlanganisa ukwehla kwakho okulinganisiwe kwe-YouTube Analytics, ukukhuphuka kokuphinda ubuke, nokuhlukaniswa kwethrafikhi ngqo nenkulumo yevidiyo yakho enesikhathi namafreyimu.

Ingabe kufanele ngisike zonke izikhathi ezithule emavidiyweni ami ukuze ngikhulise ukugcinwa?

Cha, ikakhulukazi eziteshini zezindaba, zohambo, zezindatshana, noma zemisebenzi yezandla. Ababukeli abahambi ngoba ume imizuzwana emibili endaweni enhle yezintaba; bahamba lapho indaba ilahlekelwa isiqondiso, iphinda imininingwane abayizwile kakade, noma yephula isithembiso sesihloko. Isikhala sokuphefumula esihleliwe ngemuva kwesigqi esinamandla ngokuvamile siqinisa ukugcinwa.

Ngingasusa ukwehla kokugcinwa kuvidiyo esivele iku-YouTube?

Umhleli owakhelwe ngaphakathi ku-YouTube Studio ikuvumela ukuthi usike isisindo esingadingekile ekuqaleni noma ekugcineni, noma usike ukujikajika okuphakathi kwevidiyo okuzimela uma ukusikwa komsindo kusebenza kahle. Ngokuvamile kakhulu, ukwengeza izahluko ezicacile ze-0:00 kusiza abaseshi ukuthi bahambe ekulayisheni okukhona ngenkathi i-Blueprint Carry iqinisekisa ukuthi usika lokho kuncipha ngaphambi kokuthumela ividiyo yakho elandelayo.

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Ufuna ukubona ukwehla kwakho okulinganisiwe kanye nokukhuphuka kokuphinda ubuke kuhlelwe ngqo eceleni kwamagama namafreyimu aqondile okulayishwa kwakho kokugcina? Vula Video Autopsy ku-VidSeeds.ai ukuze uhlole amajika endaba angempela esiteshi sakho ngaphandle kokushintsha amathebhu. Ama-akhawunti amasha afanelekile angathola ama-seed angu-100 mahhala. Akukho khadi lesikweletu elidingekayo.