Te Wā Tika ki te Tuku Ataata ki YouTube: Me Whakawhiwhi i te Wā Tika mō Tō Teihana

Kāore he wā kotahi e tino tika ana mō te tuku ataata ki YouTube. Ko te wā tika ko te 1-2 haora i mua i te wā nui o tō ake hunga mātakitaki, ā, e whakaatu ana a YouTube Studio i taua wā tonu. Ko te tangata e kī ana ki a koe he wā makutu pēnei i te "Tāite i te 2 PM", he mahi pōhēhē noa iho tērā i runga i te toharite. Kāore tō kōpaki i te rite ki te toharite.

Nō reira, ehara tēnei tuhinga i te kōrero mō te karaka, engari mō te pānui i ō ake raraunga, he aha hoki i iti iho ai te hāngai o te haora i tā te tangata e whakaaro nei, me aha hoki mehemea kei ngā tōpito o te ao ō mātakitaki. Ka kōrero ahau mō te wā e pai ana ngā tohutohu whānui hei tīmatanga, me te wā hoki ka hē tērā ara.

He mea nui tonu te wā tuku ataata i te tau 2026?

He mea nui, engari he iti iho i tō mua, ā, mō te rā kotahi, e rua rānei anake i te tīmatanga. Ka āta titiro a YouTube ki tētahi ataata hou i roto i te 24-48 haora tuatahi, ki te kite me pēhea te aro mai a te hunga e whakaaturia ana, te pāpātanga pāwhiri (click-through rate), te koiora o tā rātou mātakitaki, me te mea hoki i pai, i whakaputa kōrero rānei rātou. Mehemea kei te moe ō kaiohauru i te wā ka puta te ataata, ka ngoikore aua tohu tuatahi, ā, ka pōturi te hātepe (algorithm) ki te pana i te ataata ki te ao whānui.

Koia tonu te take e whai take ai te wā: ehara i te mea he pai ake ki a YouTube ngā rā Tūrei, engari nā te mea ka tere ake te puta o te ataata i tōna whakamātau tuatahi mehemea ka whakaaturia ki te hunga e oho ana, e hiahia ana hoki ki te mātakitaki. Heoi, koinei te wāhi e mahue ana i te nuinga o ngā aratohu, mō ngā ataata e mau tonu ana te whai take (evergreen content) e kitea ana mā te rapu, kāore te haora tuku e tino whai take ana. Ko te ataata "me pēhea te whakatika i tētahi kōrere wai e turuturu ana" ka kitea i ngā wā katoa e turuturu ana te kōrere a tētahi, ahakoa i te 3 PM, i te 3 AM rānei. I runga i tōku ake teihana, ko ngā ataata i whiwhi mātakitanga tonu i ngā marama i muri mai, i pērā mā te rapu me ngā ataata i tūtohua (suggested), i reira kāore he take o te meneti tuku. He taputapu te wā mō te rā whakarewa, ehara mō te wā roa.

Āhea ahau tuku ai mehemea kei te whai noa ahau i ngā tohutohu whānui?

Mehemea kāore ano kia whai raraunga mātakitaki koe, ko te huarahi haumaru rawa ko te ahiahi o tētahi rā o te wiki, te pō wawe rānei, i te wā o te rāwhiti o te US (US Eastern time), tata ki te 2 PM ki te 4 PM, te 6 PM ki te 9 PM rānei, i te rā Tāite, rā Tāmare rānei. Ko aua wā ka hopu i te wā i muri i te mahi me te wā mātakitaki i mua i te wiki mō te hunga mātakitaki whānui i te US, ā, he wā anō tō te tuku i te rā Tāite i te rā whakatā katoa ki te kohi kaha.

Me whakaaro ēnei hei tūnga rangitahi, ehara i te whakahoki tuturu. He toharite ēnei i tangohia mai i ngā miriona teihana, ko te tikanga he hē mō te nuinga o rātou i tētahi huarahi motuhake. Ko te hunga mātakitaki o tētahi teihana whakapakari tinana kei te oho i te 6 AM; ko te hunga o tētahi teihana tākaro ataata kei te oho i te 11 PM. Ko te wā whānui te wāhi ka tīmata koe i mua i te whiwhi i ō ake nama, ā, ka whiwhi koe i ō ake nama i roto i ngā wiki torutoru o te tuku ataata.

Anei ētahi o ēnei "wā pai" e whai take ana i ngā momo kaupapa katoa:

• Karohia te pō mutunga o te rā Tapu. Ka heke te taunekeneke i te mea kei te whakarite te tangata mō te rā Mane.
• Kaua e tuku i te wā o tētahi huihuinga nui. Ko te tuku ataata e rua haora i mua i te Super Bowl, tētahi pōtitanga, tētahi rongo nui rānei ka wehewehe i te aro o tō hunga mātakitaki.
• Kōwhiria tētahi wā ka mau tonu ki tērā. Ka āwhina tētahi maramataka e mōhiotia ana i ō kaiohauru ki te whakatupu i tētahi tikanga, ā, ka āwhina hoki i a YouTube ki te ako āhea tuku ai i ō pānuitanga.

Me pēhea te kimi i tōku ake wā pai ki te tuku?

Whakatuwherahia te YouTube Studio → Analytics → Audience, ka kimi i te tūtohi e kī ana "When your viewers are on YouTube." He mahere wera (heat map) tēnei o ngā rā me ngā haora e kaha ana ō kaiohauru i runga i te tūāpapa, ko ngā tapawhā pouri ake te tohu kei te tuihono te nuinga o rātou. Koinei te taputapu wā tino whai take kei a koe, he rārangi koreutu, ā, i hangaia mai i tō ake hunga mātakitaki tūturu, ehara i te toharite o tētahi atu.

Pānuitia te rārangi tapawhā tino pouri, ko tō wā nui tēnā. Kātahi ka tuku 1-2 haora i mua i tērā, kaua i taua wā tonu.

He aha i mua ai, ehara i te wā tonu? E rua ngā take. Me whai wā iti a YouTube ki te tīmata i te whakamātau i tētahi ataata hou, ā, e hiahia ana koe kia tae atu ngā pānuitanga ki ngā pūkoro o te tangata i te wā tonu e noho ana rātou ki te tirotiro, ehara i te mea kua pahure kē te ngaru nui. Mehemea kei te tihi tō mahere wera i te 7-10 PM, whakahāngaitia tō tuku mō te 5-6 PM. Ka puta ngā pānuitanga, ka tīmata te hātepe i tōna rauna whakamātau tuatahi, ā, i te wā ka whakatuwherahia e tō hunga mātakitaki te taupānga, kua rite te ataata e tatari ana.

He tirohanga pono mō tēnei tūtohi: e whakaatu ana i te wā kei runga ō mātakitaki i a YouTube i te nuinga o te wā, ehara i te wā e mātakitaki ana rātou i a koe ake. He tohu kaha, ehara i te taurangi. Koia te take ko te whakahoki tūturu anake ko te whakamātau.

Me pēhea taku whakamātau tūturu me te kore e pōhēhē noa mō ake tonu atu?

Kōwhiria kia rua ngā wā, whakahaerehia ia wā mō te rua ki te toru wiki, ka whakataurite i ngā nama tuatahi, ehara i ngā mātakitanga o te oranga katoa, e hāngai nui ana hoki ki te ataata ake. Mō ia tuku, tuhia ngā mātakitanga i te haora tuatahi, te pāpātanga pāwhiri i ngā haora e ono tuatahi, me ngā mātakitanga i te rā tuawhitu. Kia mau tonu ngā mea katoa kia rite tonu ai tāu whakamātau i te wā, ehara i te kaupapa.

Mehemea ka hinga tētahi wā i tētahi atu i runga i aua tohu tuatahi, ko tō wā tēnā. Kātahi ka whakaneke i te haora kia kotahi haora ki mua, ki muri rānei hei whakatika, ā, me tirotiro anō i te mahere wera i ia marama torutoru, ka huri tō hunga mātakitaki i ngā kaupeka o te tau, ā, ka huri anō i ngā wā katoa ka huri te wā penapena rā (daylight saving time) i te karaka i raro i tō rārangi mahi. (Ko tērā whakamutunga te mea e whakangaro puku ana i ngā rārangi tuku ataata maha. Ina huri ngā karaka, ko tō 2 PM "rite tonu" he haora rerekē mō ō mātakitaki.)

Āhea ahau tuku ai mehemea he ao whānui tōku hunga mātakitaki?

Ina horapa tō hunga mātakitaki ki te US, ki Ūropi, me Āhia, me whakaae i te tīmatanga kāore he wā kotahi e pai ana mō rātou katoa, ā, me whai kē i te wā e inaki ana (overlap). Ko te wā i waenga i te 12 PM ki te 2 PM US Eastern ka hopu i te hunga tina o te US, te ahiahi wawe o Ūropi, me te pō roa o Āhia i te wā kotahi. Kāore koe e tuki i te tihi tino pai o tētahi, engari ka whiwhi koe i te tokomaha nui o ngā tangata e oho ana i te wā kotahi.

Me mātua tirotiro i tō wehewehenga matawhenua tūturu i te tuatahi, i roto i te Studio → Analytics → Audience → Top geographies, no te mea kei reira te whakatau tika:

• Mehemea kei te 60% neke atu rānei o tō hunga mātakitaki i te motu kotahi, me arotau mō te tihi o taua motu anake, ā, mā te pānuitanga me te rapu e hopu te toenga.
• Mehemea kei te taurite te wehewehe ki ngā rohe e toru, whakamahia te wā inaki i runga ake nei, me huri rānei i te kaupapa matua i te wiki, kotahi te tuku mō te US, ko te whai muri mō Ūropi, kaua e whai i tētahi whakaritenga waenga kāore e pai ana ki tētahi.

Ko te tuku rua i taua ataata kotahi i ngā tihi rohe e rua ka taea te mahi mō ngā teihana nunui he nui ngā ataata tawhito e whai take tonu ana, engari mō te nuinga o ngā kaihanga ka wehewehea noa iho ngā mātakitanga ki ngā URL e rua, ā, ka taapiri i te mahi. Tīmata ki te inaki; whai i ngā rautaki uaua ake ina kī mai ngā raraunga kei te mahue ngā mātakitanga i te huarahi māmā.

Te wāhi e hono ai te wā tuku ki te ataata tūturu

Ko te raruraru o te wā ko te mea ka whiwhi tohu koe mō te rite i tētahi meneti motuhake, ā, ko te kī "rite" ko te tikanga kua oti te taitara, te whakaahuatanga, ngā tūtohu (tags), ngā upoko (chapters), me te pikitia iti (thumbnail), ehara i te mea kei te tuhi-ā-haurua tonu koe i te wā e paheke atu ana tō wā tuku. Ko te wā te haurua māmā. Ko te metadata te wāhi e tūreiti ai te nuinga o ngā whakarewatanga.

Koia tēnā te wāhi i hangaia ai a VidSeeds.ai hei whakahaere. Ka tātari i te ataata tonu, te kōrero, ngā whakaaturanga, te tikanga, i mua i tō tuku, kātahi ka tuhia te taitara, te whakaahuatanga, ngā tūtohu, ngā upoko, me tētahi pikitia iti hei whakaae māu, kia rite ai te ataata mō te tuku i te wā ka tae ki tō wā tika. Ka tūtohu hoki i ngā tautuhinga YouTube mō te ataata, pēnei i te kāwai me te reo, ā, ka mahi hoki i runga i a YouTube, TikTok, Instagram, Facebook, LinkedIn, me X i roto i ngā reo e 85 mehemea ka whakaputa koe ki te maha atu i te kotahi. Ka arotake, ka whakatika hoki koe i ngā mea katoa i mua i te haere ora o tētahi mea, kāore he mea e whakaputaina mehemea kāore koe e whakaae.

Ko te mea e kore e mahia e ia ko te kōwhiri i tō haora makutu mōu, ā, kaua hoki e pērā, kua mōhio kē tō mahere wera i tērā i tētahi atu taputapu. He huarahi motuhake tēnei ki a vidIQ me TubeBuddy e pānui ana i te ataata i te tuatahi; kei ō ringaringa tonu te wā. Ka taea e koe te tīmata koreutu me te 30 Seeds, kāore he kāri. Mehemea e hiahia ana koe ki te kite i te pikitia katoa o te kī "kua arotauhia i mua i te tuku", kei te whārangi arotau i mua i te tuku ngā kōrero katoa.

Ngā Pātai Auau

He aha te wā tino pai ki te tuku ataata ki YouTube?

Kāore he wā kotahi e pai ana mō te katoa, kei te hāngai ki te wā e kaha ana tō hunga mātakitaki motuhake. Mō te nuinga o ngā teihana, ko te wā tika ko te 1-2 haora i mua i tō wā mātakitaki nui, e whakaaturia ana e YouTube Studio i te tūtohi "When your viewers are on YouTube". Mehemea kāore ano kia whai raraunga koe, ko te ahiahi o te rā o te wiki 2-4 PM, te 6-9 PM rānei i te wā o te rāwhiti o te US, i te rā Tāite, rā Tāmare rānei, he tīmatanga pai.

He aha i tuku ai i mua i te wā nui o tōku hunga mātakitaki, ehara i te wā tūturu?

Me whai wā iti a YouTube ki te tīmata i te whakamātau i tētahi ataata hou, ā, e hiahia ana koe kia tae atu ngā pānuitanga i te wā tonu e kaha ana ngā mātakitaki. Ko te tuku 1-2 haora i mua i tō wā nui ko te tikanga ka hāngai te whakamātau tuatahi me ngā pānuitanga kaiohauru ki te wā ka whakatuwherahia e tō hunga mātakitaki te taupānga, kia rite ai te ataata i te wā ka piki te waka.

He mea nui te wā tuku mō ngā ataata e whai take tonu ana (evergreen)?

He iti rawa iho. Ko ngā ataata e whai take tonu ana e tū ana i roto i te rapu ka kitea i ngā wā katoa e rapu ana tētahi i taua kaupapa, nō reira kāore te haora tuku e tino pā ki ngā mātakitanga mo te wā roa. Ko te wā tuku ka whakaahua i te 24-48 haora tuatahi; mō ngā ataata e ora ana i roto i te rapu, arotahi tō kaha ki te taitara, te whakaahuatanga, me te pupuri i te hunga mātakitaki (retention).

He aha te wā tino pai ki te tuku mō tētahi hunga mātakitaki o te ao whānui?

Whaimina te wā inaki, kaua ko tētahi tihi kotahi. Ko te wā i waenga i te 12-2 PM US Eastern ka hopu i te tina o te US, te ahiahi wawe o Ūropi, me te pō roa o Āhia i te wā kotahi. Mehemea kei te motu kotahi te nuinga o tō hunga mātakitaki, me arotau mō te tihi o taua motu anake, ā, mā te pānuitanga me te rapu e hopu te toenga.

Kia pehea te roa o taku whakamātau i tētahi wā tuku i mua i te whakatau?

Whakahaerehia ia wā mō te rua ki te toru wiki ka whakataurite i ngā tohu tuatahi, ngā mātakitanga i te haora tuatahi, te pāpātanga pāwhiri i ngā haora e ono, me ngā mātakitanga i te rā tuawhitu, ehara i ngā mātakitanga o te oranga katoa. Mehemea ka wikitoria tētahi wā i runga i aua tohu, puritia tērā, kātahi ka whakatika mā te haora kotahi, ā, me tirotiro anō i te mahere wera i ia marama torutoru i te huringa o tō hunga mātakitaki me ngā karaka.