Me pēhea te Tātari i tō ake Teihana YouTube: He Rārangi Tātari Whaiaro

Me pēhea te tātari i tō ake teihana? Ka titiro koe ki ngā mea e whā i runga i te raupapa, te pānga tuatahi ki tētahi tangata tauhou, te wāhi e puta mai ai ō waka (traffic), ko ēhea ataata e pupuri ana i te aro o te tangata, ko ēhea hoki e ngaro ana, me ngā kōrero a ngā tākupu, kātahi ka whakatika i te mea ngoikore rawa i mua i te pa rānei ki tētahi atu mea. Kotahi noa te ahiahi te roa, kāore he utu, kāore hoki koe e hiahia ki tētahi kaitohutohu. Ko te wāhi uaua ehara i te pānui i ngā nama. Ko te pono ki a koe anō mō ngā kōrero e whakaaturia ana e aua nama.

He teihana haereere rorohiko tāku i Ruhia, a, i tētahi wā i mutu te piki o ngā tirohanga. Ko taku hiahia tuatahi ko te tuku ake i ētahi atu ataata, kia tere ake hoki. Heoi, i kino rawa atu i tēnā. Ko te mea i āwhina i a au ko te noho ki raro me aku ake analytics me te mea nei e titiro ana ahau ki te teihana a tētahi atu, kāore he ngākau whakahihi, kāore he kōrero pēnei i te "engari ko tēnā taku tino ataata." Anei te tikanga mahi e whai nei ahau inaianei, tata ki ia hauwhā tau, mō aku ake mahi.

He aha ngā mea hei tātari mā teihana?

Ko te tātari pai ka kapi i ngā wāhi e whā anake. Ki te tāpirihia ētahi atu, ka whakapaua te rā katoa me te kore e whakatika i tētahi mea. Anei aua wāhi, i runga i te raupapa e tika ana kia whāia e koe:

1. Pānga tuatahi, ko te mea e kitea ana e te tangata tauhou i roto i te rima hēkona tuatahi i runga i tō whārangi teihana me tō rātou whāngai (feed).
2. Mātāpuna waka (Traffic sources), mēnā ka kitea koe e te tangata mā te Search, Suggested, te whāngai kāinga rānei, me te mēnā e hāngai ana tēnā ki tō whakaaro mō te mea e hanga ana e koe.
3. Pupuri kaimātakitaki (Retention), ko ēhea ataata e pupuri ana i te aro o te tangata, ko ēhea hoki e ngaro ana, me ngā mea e rite ana i waenga i ngā ataata toa.
4. Tākupu, he aha ngā kōrero tūturu a ō kaimātakitaki tino hihiri.

He mea nui te raupapa. Kāore he take o te manukanuka ki te pupuri kaimātakitaki i runga i tētahi ataata kāore he tangata e pāwhiri ana, kāore hoki he take o te whakatika thumbnail mēnā kei te hē te huringa o ō mātāpuna waka katoa ki te momo ihirangi hē. Whāia mai i runga ki raro.

Me pēhea taku tirotiro i te pānga tuatahi o taku teihana?

Huakina tō teihana ki tētahi matapihi tūmataiti (incognito window) kia puta ai koe ki waho, a, titiro ki tō teihana pēnei i te tangata tauhou, kia tere, kia ruarua, kia rite hoki ki te haere noa atu. E toru ngā pātai:

E kōrero ana te kara (banner) i te tikanga o tēnei teihana, me te tangata e hāngai ana, i roto i ngā kupu māmā? "He arotake espresso-kāinga ia wiki mō te hunga whai tahua iti", he tauira pai tēnā. Ko tētahi kauwhata waitara ataahua me tō tohu (logo) kāore e pēnā ana. E rima hēkona noa i mua i te whakatau a tētahi kāore tēnei i te hāngai ki a rātou, nō reira whakamahia tēnā wā ki te kōrero i tō mahi.

He rite te ahua o ō thumbnail tekau mā rua whakamutunga me te mea nei i puta mai i te teihana kotahi? Tuhia tō matiti ataata (videos grid) me te titiro whakawhāiti i ō kanohi. Mēnā he rerekē ngā momotuhi, ngā tae, me te tāparepare, e kore tētahi kaimātakitaki e hoki mai ana e mōhio ki a koe i roto i te whāngai kīnakinaki, a, ko te mōhio te haurua o te take e hoki mai ai ngā kaiohauru. Kāore koe e hiahia ki tētahi tohu i runga i ia thumbnail; e hiahia ana koe ki tētahi ahua e taea ai e te tangata te kowhiri me te kore e pānui i te ingoa o te teihana.

E taea ana te mārama ki ngā taitara me te kore e mātakitaki i ngā ataata? Pānuitia ngā taitara anake, me te kore e titiro ki ngā thumbnail. Mēnā ka mārama noa te taitara ina mātakitaki koe i te ataata, kāore tēnā i te kukume i te pāwhiri, he whakaahua noa i te kōnae. Kāore he horopaki o te tangata tauhou; me mahi te taitara i tana mahi anake.

Mēnā kei te tūpoupou tētahi o ēnei, ko tēnā te mea tuatahi hei whakatika, no te mea ko te mea iti rawa te utu. Ko te tuhi anō i ngā taitara me te whakakaha i te momo thumbnail he mahi mō te wiki, a, ka huri i te mahi a ia ataata i te wā kei te heke mai.

Me pēhea taku pānui i aku mātāpuna waka?

Huakina te YouTube Studio → Analytics → Content, me te titiro ki te "How viewers find your videos." Ko tēnā wehewehenga e kōrero ana ki a koe he aha te momo teihana kei a koe, he rerekē tonu i tō whakaaro ake.

Mēnā ko te nuinga o ō tirohanga ka puta mai i te Search, he teihana whai hua koe, ka tae mai te tangata me tētahi pātai, tētahi raru rānei hei whakatika. Whakamahia ngā taitara mārama, motuhake hoki, me te whakahoki i te pātai i te timatanga; ka kukume ēnei ataata i ngā waka mō ngā tau maha.

Mēnā ko te nuinga ka puta mai i te Suggested, Browse rānei, he teihana whakangahau, he teihana tangata rānei koe, ka mātakitaki te tangata i a koe no te mea kua whakatau a YouTube ma tēnei rātou e pupuri ki te mātakitaki. I konei, he mea nui ake te thumbnail e pai ana ki te tokomaha me te meneti tuatahi kaha i te kupu matua motuhake.

Ko te hē o te hāngaitanga te wāhi e huna ana te ako tūturu. Mēnā kei te whakaaro koe kei te hanga koe i tētahi vlog noa (e ora ana i runga i te Suggested me te Home) engari ko ia tirohanga e puta mai ana i ngā rapu "me pēhea te whakatika [raru]", kei te anga rerekē tō hunga mātakitaki me tō ihirangi. Me neke tētahi o rātou. I runga i taku ake teihana, he nui ake te kukume a te Suggested i te Search, i taku kitenga i tēnā, i mutu taku tuhi taitara pēnei i te mīhini rapu, a, i timata ahau ki te tuhi pēnei i te pōhiri.

Me pēhea taku kite ko ēhea ataata hei whakatika i te tuatahi?

Whakaritea tō whare pukapuka mā te Average View Duration, te paheketanga toharite i mātakitakihia, i roto i ngā analytics o Studio, me te titiro ki ō ataata e rima i runga rawa me ō ataata e rima i raro rawa. Kei te rapu koe i ngā tauira, ehara i te whakatau mō tētahi ataata kotahi.

Mō ngā mea e rima i runga rawa, pātai he aha te mea e rite ana. He kaupapa? He tere? He whakatakotoranga rānei e tae wawe ai koe ki te kaupapa i roto i te rima hēkona tuatahi? Ahakoa he aha tēnā, ko tēnā te tino kaha o tō teihana, a, kei te whakaiti pea koe i tōna whai take.

Mō ngā mea e rima i raro rawa, pātai i taua pātai anō engari i te huarahi rerekē. He roa rawa te whakataki i mua i te timatanga o te ihirangi? He kino te oro? He raupapa e aroha ana koe engari e whakamanawanui noa ana te hunga mātakitaki? He tino pono te pihi pupuri kaimātakitaki (retention curve) i konei, e whakaatu ana i te hēkona tūturu i wehe atu ai te tangata. Mātakitakihia tō ake ataata me te pihi e tuwhera ana, a, ka rongo koe i te paheketanga i mua i te taenga o te raina ki reira.

He uaua te whakatika: mēnā he whakatakotoranga e aroha ana koe engari kāore e pai ana te mahi, me iti iho te hanga i tēnā, me hanga anō rānei te timatanga. Kāore te pihi pupuri kaimātakitaki e aro ko ēhea ataata ō tino pai, kāore hoki te algorithm e aro. Ko tētahi ataata e ngaro ana te haurua o ōna kaimātakitaki i te rima tekau hēkona tuatahi e kōrero ana ki a YouTube kua whakapouritia te tangata, a, ka whai tēnā whakatau i taua ataata.

He aha ngā kōrero tūturu a aku tākupu ki a au?

Pānuitia ō tākupu kotahi rau whakamutunga i te nohoanga kotahi, me te whakarōpū i a rātou ki ngā peke e toru. Ko ngā pātai tūturu me ngā tauhohenga e whakaatu ana i mātakitaki te tangata me te whakaaro mō te ataata, ko tēnā te tohu pai; ko aua kaimātakitaki tō matua. Ko ngā tākupu noa pēnei i te "ataata pai" rānei "tuatahi", he haruru noa, he pai engari kāore he kōrero nui. A ko te wahangū i runga i tētahi ataata me ngā tirohanga pai, he mea nui kia titiro anō ki tēnā, no te mea he tohu tēnā he pai te ataata engari kāore i hoatu he take ki te tangata ki te kōrero.

Ko te whakatika kei te huarahi e pātai ai koe. Ko te kōrero pēnei i te "tākupu ki raro" kāore e whiwhi i tētahi mea. Ko tētahi pātai motuhake e hāngai ana ki te ataata, "Kua whai koe i te huarahi roa, i te huarahi tere rānei i konei?", ka hoatu ki te tangata he huarahi māmā ki te uru mai, a, ko ngā whakahoki e kōrero ana ki a koe he aha ngā mea e tino manakohia ana e tō hunga mātakitaki. Ko aua whakahoki hoki te mātāpuna iti rawa te utu mō ngā whakaaro ataata hou ka kitea e koe.

Kia pehea te maha o taku tātari i taku teihana?

He nui te hauwhā tau kotahi mō te tātari katoa i ngā wāhi e whā, he tere tonu te hopu i te heketanga i mua i te raru nui, he ranea hoki te wā kia kore ai koe e whakautu ki te haruru o tētahi tuku ake kotahi. He tūpoupou ngā raraunga YouTube i ia wiki, nō reira ko te whakatau i tō teihana i runga i ngā ataata e toru whakamutunga ka puta he manukanuka. Ma te hauwhā tau e hoatu he raina ia rā tūturu.

Ko te mea rerekē ko te heketanga ohorere, tonu hoki i runga i ētahi ataata i te wā kotahi. Ehara tēnā i te ahuatanga "tatari mō te hauwhā tau", huakina ngā mātāpuna waka me te pupuri kaimātakitaki i taua wiki tonu me te rapu i te mea i huri.

He rārangi tātari whaiaro ka taea e koe te mahi i tēnei ahiahi

Tohua kia rua haora me te whai i ēnei i runga i te raupapa. Ko te nuinga o ngā teihana ka kite i tō rātou wikitoria nui rawa atu i ngā wāhanga tuatahi e rua.

• Huakina tō teihana i waho o tō kaute: e kōrero ana te kara i tō mahi me te tangata e hāngai ana i roto i te raina kotahi e taea ana te pānui?
• Titiro whakawhāiti ki ō thumbnail 12 whakamutunga: ka mōhio tētahi kaiohauru ko aua mea nāu me te kore e pānui i te ingoa?
• Pānuitia ō taitara me te huna i ngā thumbnail: e mārama ana ia mea, a, e hanga ana i tētahi take ki te pāwhiri i runga i tōna ake kaha?
• I roto i te Studio → Analytics → Content → "How viewers find your videos," tuhia tō mātāpuna waka nui rawa atu me te mēnā e hāngai ana ki te momo ihirangi e whakaaro ana koe kei te hanga koe.
• Whakaritea mā te Average View Duration; tuhia ngā mea e rite ana i waenga i ō ataata rima tino pai me ō ataata rima tino kino.
• Huakina te pihi pupuri kaimātakitaki i runga i tō ataata kino rawa atu o nāianei, me te rapu i te hēkona tūturu i wehe atu ai te tangata.
• Pānuitia ō tākupu 100 whakamutunga; tatauhia ngā tauhohenga tūturu ki te whakataurite ki ngā mea noa me te wahangū.
• Tuhia te wāhi ngoikore rawa kotahi, me te whakatika i tēnā anake i mua i tō tuku ake i muri mai.

Ko tēnā raina whakamutunga te take katoa. Ko tētahi tātari e whakaputa ana i tētahi rārangi mahi 30-mea ka waiho noa iho. Ko tētahi tātari e whakaputa ana i te whakatika kotahi mārama ka mahia.

Te wāhi o VidSeeds.ai

Ko te wāhi hæmæ o tēnei katoa ko te whakapai i muri i te tātari: te tuhi anō i ngā taitara ngoikore e rua tekau, te tirotiro anō i ngā whakaahuatanga, te rapu i tētahi tāpare thumbnail pai ake mō ia ataata kāore i te pai te mahi. Ko tēnā te wāhi e āwhina ai a VidSeeds.ai. Ko tōna channel intelligence e tātari ana i tō teihana me ō ataata, te kōrero, ngā whakaaturanga, te tikanga, ki te whakaatu i te mea e tōia ana te kitea, kāheretia ai te tuhi i ngā taitara, ngā whakaahuatanga, ngā tūtohu (tags), ngā ūpoko (chapters), me tētahi thumbnail mōu, mō YouTube, a, mēnā ka whakaputa hoki koe i reira, mō TikTok, Instagram, Facebook, LinkedIn, me X, i roto i ngā reo e 85. Ko ngā tāpare thumbnail e whakaarohia ana e ia ka tangohia mai i ō ake ataata, nō reira he tūturu te wā.

Ko te mea e kore e mahia e ia ko te mahi i ngā whakataunga tātari māu, te whakaputa rānei i tētahi mea i runga i tōna ake kaha, ka arotake, ka whakaae hoki koe i ia huringa i mua i te haere ora. He rerekē motuhake tēnei ki te vidIQ me te TubeBuddy, me te rerekētanga ka pānui ia i te ataata tonu i mua i te whakaaro i tētahi kupu. Ka taea e koe te timata noa me te kore utu me te 30 Seeds, kāore he kāri.

Ngā Pātai Auau

Kia pehea te maha o taku tātari i taku teihana YouTube?

Mahia te tātari katoa i ngā wāhi e whā, pānga tuatahi, mātāpuna waka, pupuri kaimātakitaki, tākupu, tata ki te kotahi i te hauwhā tau. He ranea tēnā ki te hopu i te heketanga i te wā wawe engari he nui te wā ki te kite i tētahi rā tūturu i te haruru o ia wiki. Ko te mea rerekē ko te heketanga ohorere i runga i ētahi ataata i te wā kotahi; tirohia tēnā i taua wiki tonu.

He aha te mea nui rawa hei tirotiro i roto i te tātari teihana?

Ko te pupuri kaimātakitaki (retention), e whanganga ana hei Average View Duration i roto i te YouTube Studio. Ka taea e tētahi ataata te whiwhi pāwhiri me te taitara me te thumbnail kaha, engari mēnā ka wehe te kaimātakitaki i roto i te rima tekau hēkona tuatahi, ka pānui a YouTube i tēnā hei whakapouritanga, a, ka mutu te tūtohu i tēnā. Whakatikahia ngā ataata me ngā whakatakotoranga e ngaro ai te tangata i te wā wawe i mua i te whakatika i tētahi atu mea.

Me hiahia rānei ahau ki tētahi taputapu utu hei tātari i taku ake teihana?

Kāore. Ko te tātari matua ka rere katoa i roto i te YouTube Studio analytics kore utu, mātāpuna waka, Average View Duration, te pihi pupuri kaimātakitaki, me ō tākupu. He pai rawa te taputapu mō te whakapai i muri mai (te tuhi anō i ngā taitara me ngā whakaahuatanga ngoikore i runga i ngā ataata maha i te wā kotahi), ehara mō te tātari tonu.

Me pēhea taku mōhio mēnā kei te "hē" taku mātāpuna waka?

Ehara i te mea hē, he kōrero noa iho, engari ko te hē o te hāngaitanga he tohu. Mēnā kei te hiahia koe ki te hanga i tētahi whakangahau e pai ana ki te tokomaha (e ora ana i runga i te Suggested me te whāngai kāinga) engari ko te nuinga o ō tirohanga ka puta mai i ngā rapu "me pēhea te" motuhake, kei te kukume ō taitara me tō ihirangi i tētahi hunga mātakitaki rerekē i tō mahere. Whakatauhia ko tēhea te mea hei whai, me te whakahāngai i te toenga.

He aha te mea hei whakatika i te tuatahi i muri i te tātari?

Ko te wāhi ngoikore rawa kotahi, me tēnā anake, i mua i tō tuku ake i muri mai. Mō te nuinga o ngā teihana ko tēnā te pānga tuatahi, te kara, te rite o ngā thumbnail, me ngā taitara e whakamārama ana i a rātou anō, no te mea ko te mea iti rawa te utu hei whakatika, a, ka whakapai ake i ia ataata i te wā kei te heke mai. Ko tētahi tātari whakatika-kotahi ka mahia; ko tētahi tātari whakatika-rua tekau ka whakarerea.