Te Whakaora i tētahi Tehongere kua Tārewa: Me pēhea te Whakaoho i te Tipu Hou

Kua tūreiti te tipu o taku tehongere, kua mutu rānei? Kāore rawa pea. Ko te tehongere kua mutu te tipu, kei te moe noa iho, kāore i te mate. Ko te huarahi tere rawa ki te whakaoho i tēnei, ko te whakatika i ngā ataata kua oti kē i a koe te hanga, me te kukume mai i ngā kaimātakitaki hou mā te rapu (search), kaua ko te muku i ngā mea katoa me te tīmata hou i te kore.

Me pono ahau ki a koe i mua i te haere tonu, nō te mea koinei te wāhi e teka ai te nuinga o ngā tohutohu "whakaora tehongere": e kore tēnei e whakaora i tētahi tehongere kāore rawa he tangata i hiahia ki te mātakitaki i te tīmatanga. Ko tana mahi kē, he āwhina i ngā tangata tika ki te kite i ngā mahi kua pai kē te hanga, me te whakamahara ki a YouTube kei te whai take tonu tō tehongere. Mehemea ko tō ahuatanga tēnā, pānui tonu.

He aha i mutu ai te tipu o taku tehongere?

He rerekē te take e tūreiti ai ngā tehongere, ehara i te mea nā te mea kua whakatau te algorithm ki te whiu i a koe. He māmā noa iho ngā take, ā, ko te tautuhi i tō take te tino matua tuatahi.

Ko te take nui rawa, kua neke atu tō hunga mātakitaki, ā, kāore koe i neke tahi me rātou. Ko ngā tangata i ohauru (subscribe) i te toru tau ki muri kua pakeke ake, kua rerekē ngā mahi, kua ngaro noa iho rānei te hiahia, ā, kei te hanga tonu koe i taua ataata rā mō tētahi hunga mātakitaki e wehe hūmārie ana. Ko tētahi atu take e tata ana, ko te hōhā ki te kaupapa, i hanga e koe kia 400 ngā ataata mō tētahi kēmu kotahi, tētahi ia (trend) kotahi rānei, ā, kua mutu te hiahia o te ao ki taua mea i mua i tō mutunga. I ētahi wā he māmā noa iho: i whakatā koe mō te ono marama, kua wahangu te hōtaka tuku ataata, ā, kua wareware ō ohauru kei te ora tonu te tehongere. Ka kitea hoki e YouTube tēnei ahuatanga, he iti ake ngā pānui whakaoho (notifications) e pāwhiritia ana, nō reira he iti ake hoki e tukuna ana.

Kāore tētahi o ēnei take e tohu ana i te mate o te tehongere. He rerekē te rongoā mō tēnā, mō tēnā, koia rā te take he hapa nui te kī "me tīmata hou".

Me muku rānei e ahau ngā ataata kāore i te pai te mahi, me tīmata rānei i tētahi tehongere hou?

I te nuinga o te wā, kāore. Ko te tīmata i tētahi tehongere hou e maka ana i te mea kotahi he uaua ki te hanga hou: ko te hītori. Ahakoa he 50,000 ngā ohauru kāore e tino mātakitaki ana, he nui ake tēnā i te kore o tētahi pūkete hou, ā, kei te pānui tonu a YouTube i taua hītori hei tohu mō te hunga e tika ana mō ō ataata.

E rua anake ngā ahuatanga e tika ai te tīmata hou. Ko te tuatahi, he huringa nui (pivot) kāore rawa he inaki (overlap) o te hunga mātakitaki, pēnei i te huri mai i te tākaro kēmu ki te tunu kai, kāore hoki he take e hiahia ai te hunga ohauru o tētahi ki tētahi atu. Ko te tuarua, he raru ki te ingoa rangatira: mehemea e pā ana te tehongere ki tētahi tautohetohe, tētahi raru haumaru waitohu rānei, he pai ake te tīmata hou ahakoa te ngaronga o te hītori. Ki te kore ēnei take e rua, he pai ake te whakaora i tērā kei a koe.

He tārehu hoki te muku i ngā ataata tawhito. Ko te ataata ngoikore e whiwhi ana i te tekau mātakitakitanga i te marama kāore e pau ana tō moni, ā, ko tētahi o aua ataata "ngoikore" he mea huna tonu, i tukuna me tētahi taitara kino me tētahi pikitia iti (thumbnail) kino ake, engari kei runga i tētahi kaupapa e rapuhia tonutia ana e te tangata. Kaua e mukua. Me whakapai ake (re-optimize).

Ka taea rānei te whakaora i ngā ataata tawhito?

Ae, ā, koinei te mahi tino whai hua ka taea e koe i tētahi ahiahi i runga i te tehongere kua tārewa. Ko ngā ataata i tukuna e koe i tērā tau kua whai hītori mātakitaki kē, kua whai tākupu, ā, he kaupapa kua mārama kē a YouTube. Ma te hoatu taitara mārama ake, pikitia iti koi ake, me te whakaahuatanga pono, ka tonoa te algorithm ki te aromātai anō i aua ataata, ā, ko te ataata i tanumia i mua ka taea te whakaatu anō i roto i te rapu me ngā ataata e tūtohutia ana (suggested) me te kore koe e hopu i tētahi mea hou.

Ehara te rongoā i te ihirangi (content). Ko te tākai (packaging) kē. E toru ngā mea nui:

He taitara e whakaatu ana i te mea ka rapuhia e te tangata, me ngā kupu matua i roto i te 40 pūāhua tuatahi, nō te mea ko tēnā anake te nui ka whakaaturia ki runga waea pūkoro. He pikitia iti e māmā ana te pānui ahakoa te iti, kia kotahi te pūpūnga matua (focal point), kia nui te rerekē o ngā tae (contrast), kia toru, whā rānei ngā kupu te nui, ā, kia pono tona hāngai ki te ataata. Me ngā rārangi tuatahi e rua o te whakaahuatanga e whakaatu ana i te oati i roto i te reo māmā, nō te mea ko tēnā anake ka kitea e te nuinga i mua i te pāwhiri i te "Whakaatu mai anō" (Show more).

Ki te mahi koe i tēnei ki te tekau, tekau mā rima rānei o ō ataata tawhito, kāore koe e whai noa ana i tētahi ataata kotahi kia hoki mai ai te rongonui. Kei te hanga hou koe i te tūāpapa e tipu ai te tehongere.

Me pēhea e whakaatu anō ai a YouTube i taku tehongere?

Me huri nui koe i te tākai kia mutu ai te tahaetia atu o tō ataata e te tangata e panuku ana (scrolling). Ina kua waia ō ohauru ki te kore e aro ki ō pānui whakaoho, e kore te huringa iti e whakatika i tēnā tikanga, me huri rawa te kāhua o tō pikitia iti, tō koki rānei.

Mehemea ko ngā pikitia iti katoa i hanga e koe he kupu kōwhai kei runga i tō mata, whakamātauhia he kupu whero ki runga i tētahi mea kē. Ko te whāinga kia tuohu tētahi ohauru tawhito me te whakaaro "e, he aha tēnei?", ko taua hiahia tonu e pāwhiri ai te tangata tauhou. Ka taea hoki tēnei te mahi ki te kaupapa me te kore e whakarere i tō rārangi matua (niche): me huri paku noa, kia tekau mā rima tohu (degrees), kaua e iwa tekau tohu. Ko te tehongere i mahi i ngā "arotake hangarau" (tech reviews) ka taea te mahi i te "hītori hangarau" (tech history), he hunga mātakitaki kotahi, he oati hou. Ma tēnā momo huringa ka hoatu take ki a YouTube ki te whakamātau i a koe ki ngā tangata hou, koia hoki te whāinga matua.

No hea mai ngā kaimātakitaki hou ina kua wahangu ō ohauru?

Mā te Rapu (Search). Ina kua mutu te pāwhiri a tō hunga mātakitaki o nāianei, ka maroke hoki tō waka rererangi ki te whārangi matua (home-feed), nō te mea ka akiaki noa a YouTube i a koe ki ngā tangata e hiahia ana ki te mātakitaki, ā, i tēnei wā kei te iti haere tēnā rōpū. Kāore te rapu e whakawhirinaki ki tēnā rōpū. E whakawhirinaki ana ki te tangata e patopato ana i tētahi pātai e whakahokia ana e tō ataata.

Nō reira, hangaia ētahi ataata, he pai te tīmata ki te rima, e whakahoki ana i ngā pātai motuhake, o nāianei hoki i roto i tō rārangi matua. "Ngā Rorohiko Kawe Utu Pai mō ngā Ākonga i te Tau 2026," kaua ko "Aku Whakaaro mō te Rorohiko Kawe." Ko ngā kaimātakitaki hou ka kite i a koe mā te rapu ka tae mai me te kore hītori o te kore aro ki a koe. Kāore he take e kore ai rātou e pāwhiri, ā, mehemea he pai te ataata, ka ohauru rātou, ā, ka whakahou māmā i tō hunga mātakitaki kaha. Koinei te huarahi e whakakapi ai koe i ngā tangata kua riro atu me te kore e inoi ki te hunga kua mutu te aro mai.

Kotahi atu kupu pono, nō te mea ka mahue tēnei i roto i ēnei aratohu: ina tīmata anō koe ki te tuku ataata i ngā wā katoa, ka ngaro ētahi ohauru. He pai noa iho tēnā. Kei te whakarere koe i ngā tangata kāore rawa e mātakitaki, ā, he pai ake te tehongere iti e tae mai ana te tangata i te tehongere nui e kī ana i te kehua. He mamae te kite i te heke o te tau ohauru mō te rā kotahi; engari ko te mahi tahi (engagement) ka riro mai i tēnā ka mau tonu.

Te hāngai o VidSeeds.ai ki te whakaora tehongere

Ko te wāhi uaua o tēnei katoa ehara i te mōhio, ko te mahi kē ki runga i te tekau mā rua ataata i te wā kua ngenge kē koe. Ko tēnā te hēmanawa i hangaia ai a VidSeeds.ai hei whakakī. Tohua ki tētahi ataata kua oti kē i a koe te whakaputa, ā, ka tātari anō i te ataata tonu, te kōrero, ngā whakaaturanga, te tino kaupapa o te ataata, kātahi ka tuhia he taitara hou, he whakaahuatanga, he tūtohu (tags), he upoko (chapters), me tētahi pikitia iti hei whakaae māu i mua i te huringa o tētahi mea. Ko ngā tāpare pikitia iti e tūtohu ana ia he mea tango mai i tō ataata tonu, nō reira he pono te wā kei runga i te uhi, ehara i te mea hanga noa.

He rite tonu tana mahi i mua i tō tuku ataata, puta noa i a YouTube, TikTok, Instagram, Facebook, LinkedIn, me X, i roto i ngā reo e 85, engari mō te whakaora tehongere, ko te taha whakapai ake (re-optimization) te mea tino whai hua. Ko tana channel intelligence e pānui ana hoki i tō ake hītori, ā, ka whakaatu ki a koe ko ēhea ngā ataata me ngā kaupapa kei te mahi hūmārie ana, koia tēnei e kite ai koe i te huringa tekau mā rima tohu, kaua ko te pōhēhē noa.

Ko te mea e kore e taea e ia, ko te hanga i tētahi matau (hook) kāore e taea e tō ataata te tautoko, te huri rānei i tētahi ataata kāore he tangata e hiahia ana hei mea rongonui. He rerekē tēnei e tū motuhake ana ki a vidIQ me TubeBuddy, ko te rerekētanga ko tana pānui i te ataata tonu i mua i tana tuhituhi i tētahi kupu. Ka taea e koe te tīmata mō te kore utu me te 30 Seeds, kāore he kāri e hiahiatia ana.

Ngā Pātai Auau

Kua mate rānei taku tehongere YouTube mehemea kua mutu te tipu?

Kāore i te nuinga o te wā, kei te moe noa iho. Ka tārewa te tipu o ngā tehongere nō te mea kua neke atu te hunga mātakitaki, kua tawhito te kaupapa, kua wareware rānei te hunga ohauru i a koe nā te whakatā ki te tuku ataata, ehara i te mea nā te mea kua rāhuitia koe e YouTube. He rongoā mō tēnā, mō tēnā o ēnei take e tere ake ana i te tīmata i tētahi tehongere hou i te kore.

Me muku rānei e ahau tētahi tehongere YouTube me te tīmata hou?

I te nuinga o te wā, kāore. Ko te tīmata hou e maka ana i te hītori mātakitaki me te taunakitanga hapori (social proof) e hia tau te roa ki te hanga. Me tīmata hou anake mō tētahi huringa nui kāore rawa he inaki o te hunga mātakitaki (pēnei i te tākaro kēmu ki te tunu kai) tētahi raru nui rānei ki te ingoa rangatira. Ki te kore, whakaorahia tērā kei a koe.

Ka taea rānei e te whakapai ake i ngā ataata tawhito te whakahoki mai i ngā mātakitakitanga?

Ae. Ko ngā ataata tawhito kua whai hītori mātakitaki kē me tētahi kaupapa e mārama ana a YouTube, nō reira ko te taitara mārama ake, te pikitia iti koi ake, me te whakaahuatanga kua tuhia anō ka taea te akiaki i a rātou ki roto i te rapu me ngā ataata e tūtohutia ana me te kore e hopu i tētahi mea hou. Koinei te mahi tino whai hua (highest-ROI) ka taea e tētahi tehongere kua tārewa te mahi.

Me pēhea e tūtohu anō ai a YouTube i taku tehongere?

Huria tō tākai kia nui hei whakatika i te tikanga a te tangata ki te tahaetia atu o tō ataata, me te whai i te rapu (search) hei kukume mai i ngā kaimātakitaki hou kāore ano kia waia ki te kore e aro ki a koe. Ko te huringa nui ki te kāhua pikitia iti me te huringa paku ki te kaupapa ka hoatu take ki te algorithm ki te whakamātau i a koe ki ngā hunga mātakitaki hou.

Ka ngaro rānei ētahi ohauru mehemea ka tīmata anō ahau ki te tuku ataata?

Ae, ka ngaro ētahi, ā, he mea pai tēnā. Ko ngā ohauru kāore e mahi ana, kāore hoki e mātakitaki ana, he mea e takahi ana i ō tohu pāwhiri (click-through) me te wā mātakitaki (watch-time). Ko te whakawhiti i ētahi ohauru kehua mō tētahi hunga mātakitaki e tae mai ana ka whakakaha i te tehongere, kāore e ngoikore.