Te whakaora i tētahi hongere YouTube kua maroke: he mahere mahi 30 rā

Ina mutu tētahi hongere YouTube, ko te mahi kino rawa ka taea e koe ko te whakapae noa. Ko te nuinga o ngā kaihanga ka titiro ki ngā tapeke tirohanga kāore i neke mō ngā marama e toru, ka whakaaro kua whakauru puku te pūnaha tūtohu i tō rātou pūkete ki te rārangi pango, kātahi ka pau i a rātou ngā wiki e rua ki te hopu i tētahi whākinga mataku "He aha i mate ai taku hongere", ka mutu rānei ka mukua ngā tau o te hītori rārangi kia tīmata anō mai i te kore. Ko ēnei urupare e rua ka whakangaro i ngā tohu tonu e tere ai te whakaoranga.

Kāore rawa tētahi hongere kua mutu i te mate: kua mau kē ia ki tētahi o ngā kōpiko urupare e rima ka taea te ine i roto i te YouTube Analytics. I mua i tō hopu i tētahi atu anga, i tō pā rānei ki tētahi tuku tawhito, whakatuwheratia YouTube Studio -> Analytics -> Content mō ngā rā 90 kua hipa, ka whakatairite i ngā tau e toru ki tō paerewa hauora i ngā marama e ono ki te tekau mā rua kua hipa: Impressions, Impressions click-through rate (CTR), me Average view duration (AVD) me Returning viewers. Ko tēhea ine i pakaru tuatahi, mā tērā e whakaatu te mahere whakaora tika mōu.

Hipanga 1: Whakaingoatia tō tauira maroke tika

Kāore ngā tohutohu whānui e whai hua ki ngā hongere kua mutu, nā te mea he rerekē kē te raru o tētahi kaihanga ka hoki mai i muri i te okiokinga e waru marama ki tō tētahi kaihanga e whakaputa ana e rua ngā wā ia wiki mō tētahi kaupapa kua pau. Whakatauritea ō raraunga Studio o ngā rā 90 kua hipa ki te ripanga whakatau i raro nei i mua i tō huri i tētahi mea i tō hongere.

Ina whakaingoatia e koe tō rārangi, ka ngaro te haurua o te māharahara. Kāore tētahi o ēnei tauira e rima e hiahia kia hanga he pūkete Google hou katoa.

Hipanga 2: Kāti i mua i te muku rīpene, i te tīmata rānei i tētahi hongere tuarua

Ki te kore koe e mahi i tētahi peke tuakiri 90 putu kāore he hononga kaimātaki (te neke mai i te kōrero hākinakina hiko ki te ture whare hokohoko) ka rere rānei i tētahi raru haumaru waitohu, mā te tīmata anō e maka atu ngā rawa ka pau te tau ki tētahi hongere hou katoa ki te hanga anō:

1. Mana rapu kua taurangihia: Ahakoa he tuku e 15 noa ngā tirohanga ia wiki mai i YouTube Search, ka whakaako tonu i te pūnaha he aha te kupu me te kōtaha kaimātaki nō tō hongere.
2. Ngā āhuatanga kaihanga e mahi ana: Ka mau tonu te urunga Partner Program, ngā hononga waho, ngā whakaahua ritenga, me te tūnga pūkete mā.
3. Ngā tuku e moe puku ana: Tata ki ia rārangi me ngā rīpene 30+ kei roto e rima ki te tekau ngā rekoata he kaha te pupuri engari kua huna i muri i tētahi uhi CTR 1.9%.

Mā te muku i ngā rīpene tawhito e ūkui ngā hāora mātakitaki o mua, ā, ka whati ngā hononga rapu me ngā rārangi whakaari e haere mai ana. Waiho ngā rīpene tawhito kia noho tūmatanui ki te kore rātou e kukume kaha ana i te hunga mātaki hē i tēnei rā, ā, hurihia ō tuku moe kaha rawa hei kuaha uru hou.

Kei te hiahia koe ki te mōhio tere ko ēhea rīpene o nāianei e kawe puku ana i tō hongere, ā, kei hea ngā āputa kaupapa nui rawa? Whakahaerehia he Channel Investigation i VidSeeds.ai ki te tirotiro i ō toa tukurua, i ngā āputa motuhake o Opportunity Finder, me tō Author Voice DNA.

Hipanga 3: Whakaarahia tō rārangi e moe ana i mua i te hopu i tētahi mea hou

Ko te whakahou i ngā tuku 10 ki te 15 o nāianei te kaupapa mutunga wiki whai hua nui rawa e wātea ana ki tētahi kaihanga kua mutu. Ka pau ngā rā ki te hopu i tētahi rīpene hou mai i te kore; ka pau te rua tekau meneti ki te whakahou i tētahi rīpene o nāianei e pupuri kē ana i te 50%+ o ngā kaimātaki, ā, ka hoatu he take ki YouTube ki te whakamātau anō i ngā pikitia kua whakamatauria ki ngā kaimātaki hou.

Whakamahia ngā tātari e toru ki te kōwhiri i ngā kaitono tika:

• Pupuri teitei, CTR ngoikore: Tātarihia ngā tuku kua neke atu i te 28 rā kei reira te Average Percentage Viewed e eke ana i tō tau waenga hongere engari kei raro te CTR i te 4%. I pai ki ngā kaimātaki te rīpene; nā tō takai i aukati te kuaha.
• Impressions rapu kāore he pāwhiri: Tirohia Traffic source: YouTube search. Mēnā ka riro i tētahi tuku te 1,000+ impressions ia marama i te CTR 2%, mā te tuhi anō i te taitara me ngā rārangi whakamārama e rua tuatahi huri noa i te whakautu kōrero e hiki ai ngā pāwhiri me te kore e pā ki te pikitia.
• Oranga mure ore: Whakahaungia ngā aratohu, ngā tātari, ngā ara, me ngā raru kāore e pirau i te wā, i runga i ngā whakarāpopototanga pūrongo kua tawhito.

Whakahoungia ngā āhuatanga mata e toru katoa i te wā kotahi kia noho tika ai te oati:

1. Taitara (whakaurua ngā pūāhua 45 tuatahi ki mua): Whakakapia ngā tapanga rātaka ("Wāhanga 14: Te whakamātau i tētahi mea hou") ki te putanga tūturu, ki te āhuatanga rānei kei roto i te rīpene i mua i te tapahi waea pūkoro.
2. Whakaahua (kotahi te kaupapa arotahi, kia toru ngā kupu iti iho rānei): Unuhia he anga whakapuaki, he anga rerekē te kanapa mai i te pikitia tūturu, ka tirohia te mārama o te waea pūkoro kia whakarāwai te uhi i te āhuatanga ā-kanohi, kaua e tukurua noa i te taitara.
3. Ngā rārangi whakamārama e rua tuatahi + ngā wāhanga: Whakahokia te raru o te kaimātaki ki runga ake i te kōpiko "Show more", ka tāpiri i ngā tohu wā tika (mai i te 00:00) kia taurangihia e Google Search me YouTube key moments ngā wāhanga takitahi.

Mō ngā mahi katoa o te whakahou haumaru i ngā urunga rārangi tawhito me te kore e whara i ngā rīpene e piki kē ana, pānuitia me pēhea te whakahou i ngā rīpene YouTube tawhito.

Hipanga 4: Whati i te mahinga ā-roto mā te huri 15 putu me ngā piriti rapu

Ina mutu ngā kaiohauru roa ki te pāwhiri i ō tuku, kāore e ara ake rātou i ngā whakatikatika iti. Ko ngā kaimātaki kua peke i ō whakaahua tekau mā rua kua whakaako i ō rātou kanohi ki te whakaaro ki tō momo ā-kanohi hei papamuri noa. Kia whati tērā mahinga, me mahi tahi i runga i ngā taha e rua: he aukati tirohanga ā-kanohi mō ngā kaimātaki hoki mai, me te kitenga ā-rapu mō ngā tāngata kāore i aro kē ki a koe.

Te huri kaupapa 15 putu

Mā te huri 90 putu e whakaweto i tō hunga mātaki o nāianei. Mā te huri 15 putu e mau tonu te kaimātaki tangata kotahi engari e tāpae i tētahi koki koi ake:

• Ka huri ngā akoranga pūmanawa ("Me pēhea te whakamahi i te Utauta X") ki ngā arotake ("He aha e whakapōturi ai te 3 whirihoranga rongonui o te Utauta X i ngā tīma").
• Ka huri ngā haerenga ātaahua o Colorado ki ngā whakatau ara ("3 ngā huarahi maunga kua wharikitia e tata ana ki Denver e tika ana kia peia i mua i te hōtoke").
• Ka huri ngā tohutao tunu kai ā-kāinga ki ngā whakamātautau utu ("Te whāngai i te tokowhā i raro i te $18 mā te paraharaha rino kotahi").

He kaimātaki tonu, he āputa pākiki hou ake, kāore he whakawhirinaki i ngaro.

Te whakamahi i YouTube Search ki te whakauru kaimātaki hou

Ina maroke te rerenga Browse me Suggested, kua mātao tō puna o te hunga i urupare nā tata nei. Kāore a YouTube Search e mānukanuka ana kua aro kore ngā kaiohauru ki a koe i tērā marama. Ka aro ia mēnā ka whakautu tika tō rīpene i tētahi pātai ora, ā, ka pupuri i te aro i muri.

Whakapaua kia toru o ō tuku e rima e whai ake nei ki ngā pātai motuhake i tō wāhanga kei reira ngā hua matua o nāianei kua tawhito, kua whakakiia rānei. Ko ia kaimātaki hou ka kitea koe mā Search, ā, ka mātakitaki mō te waru meneti, ka uru ki tō puna New viewers me tētahi hītori mātakitaki hou. Ā tērā wā ka whakaputa koe i tētahi kōrero pai mō Browse, ka whakamātau tuatahi a YouTube i taua tuku ki ērā kaimātaki Search o nā tata nei. Honotia tēnei hipanga ki tā mātou aratohu arotake hongere YouTube ā-whare kia tika ai tō kara, tō ingoa, me te whakamārama hongere.

Tō hōtaka whakaora hongere maroke 30 rā

Whakahaerehia he sprint whai hanganga e whā wiki kia taea ai e koe te ine mārama i te take me te pānga:

Kotahi te whakatūpato pono mō ngā Wiki 3 me 4: ina whakaputa anō tētahi hongere noho puku i ngā rīpene koi ake, ka ngaro i a koe ētahi kaiohauru kāore e mahi ana i ia tuku. Tukua rātou kia haere. Mā te tuku i te 40 pūkete kēhua o te whā tau ki muri, ā, mā te whiwhi i te 60 kaimātaki mahi e mātakitaki ana i te haurua o te rīpene, ka kaha ake tō hongere.

Te whakahaere i tō whakaoranga i runga i ngā taunakitanga i VidSeeds.ai

Mā te huri ā-ringa i tētahi hongere e peke koe i waenga i ngā mahere pupuri Studio, ngā rārangi wā tawhito, ngā tauira uhi, me ngā hukihuki whakamārama puta noa i ngā ripa tekau mā rima. I hanga mātou i ngā rerenga mahi rārangi me te rautaki hongere i VidSeeds.ai mō tēnei mahi tonu:

• Video Intelligence me Video Autopsy (/why): Honotia tō hongere kia hono tika ai ngā heke me ngā piki pupuri kua inea e YouTube ki tō tuhinga kōrero me ō whakaaturanga ā-kanohi, me te tohu mārama i ngā whakamārama whāinga kaimātaki hei whakatau, ā, mā Blueprint Carry e kawe ngā ture tere kua whakamatauria ki tō tuku e whai ake nei.
• Audience Insights, Channel Investigation, me Opportunity Finder: Huraina ngā toa kaupapa tukurua, ngā āputa motuhake o Opportunity Finder i tō wāhanga, me tō Author Voice DNA kia rite ai te takai kua whakahoutia ki tō reo, kaua ki te tuhinga tauira noa.
• Whakahou rīpene kotahi me te nui i Producer Workbench: Tātaritia anō ngā tuku o nāianei takitahi, ā-nui rānei, unuhia ngā anga tūturu i Thumbnail Studio, tirohia te mārama waea pūkoro i Feed Simulator, ā, whakaaetia ia whakatikatika i mua i te whakahou i te ao ora.

Tērā pea kei te takoto kē tō mahi pai rawa i tō hongere i muri i tētahi uhi ngenge me tētahi taitara wareware. Whakaarahia tuatahitia tērā rārangi, kawea mai ngā kaimātaki hou mā te rapu, ā, whakahokia te kaha o Browse mā te kotahi oati pono i ia wā.

Kua rite koe ki te tātari i tō rārangi me te whakahou i ō rīpene moe whai pūmanawa nui rawa? Whakatuwheratia Video Autopsy i VidSeeds.ai ki te tirotiro i ō pihi pupuri kua whakaputaina, ki te hura i ngā āheinga hongere, ā, ki te whakahou i ō tuku o nāianei i tō ake reo. Ka taea e ngā pūkete hou e tika ana te whiwhi i te 100 kākano kore utu. Kāore he kāri nama e hiahiatia ana.

Ngā Pātai Auau

E hia te roa ki te whakaora i tētahi hongere YouTube kua maroke?

Ko ngā whakahoutanga takai o ngā rīpene mure ore ka whakaatu i ngā rerekētanga ine o ngā reiti pāwhiri rapu me suggested i roto i te 7 ki te 14 rā ina arotake anō a YouTube i ngā impressions. Ko te whakaara anō i te kaha pūmau o Browse puta noa i ngā tuku hou ka pau pea te 4 ki te 8 tuku pūmau i roto i te 30 ki te 60 rā ina kohikohi ngā kaimātaki hou i te hītori mātakitaki o nā tata nei i tō hongere.

Me muku e au i ngā rīpene tawhito he iti ngā tirohanga kia piki ai te tau waenga o taku hongere?

Kāo. Ka arotake a YouTube i ia rīpene i runga i te nuinga o te urupare a ngā kaimātaki ki ōna ake impressions, kāore e whiu i ngā tuku hou mō ngā pūranga iti tirohanga o te rua tau ki muri. Mā te muku i ngā rīpene tawhito e ūkui pūmau ngā hāora mātakitaki kua kohia me ngā wāhi uru rapu; waiho ngā rīpene tawhito kāore he kino kia noho tūmatanui, ā, whakahoungia ērā he pupuri pakari me ngā kaupapa mure ore.

Ka whakakino pūmau tētahi okiokinga e ono marama i tētahi hongere YouTube?

Mā te okiokinga roa e mātao tō puna kaimātaki o nā tata nei, nō reira ka iti ake ngā Browse impressions tuatahi o ō rīpene tuatahi ka hoki mai ai. Kāore rawa e pūmau: mā te hono i te whakahou rārangi ki ngā tuku e aro ana ki te rapu e hanga anō i ngā tohu kaimātaki mahi me te kore e tīmata anō.

Ka whara te huri i ngā whakaahua me ngā taitara o ngā rīpene tawhito i ō rātou tūranga?

Waiho ngā toa hauora he CTR pakari me ngā tirohanga ia rā e tipu ana kia noho. I ngā tuku kua maroke kei raro te CTR i te 3.5–4% ā kua papatahi ngā tirohanga ia rā, mā te whakahou i te taitara, te uhi, me te whakamārama tīmatanga e hoatu he take mārama ki YouTube ki te whakamātau anō i te rīpene.