
Te Whiwhi i ngā Hāora Mātakitaki 4,000 i runga i te Tika: Te Ara Pono ki te Monetization
Kia whiwhi moni ai i runga i te YouTube, me whai koe i ngā subscribers e 1,000 me ngā hāora mātakitaki tūmatanui e 4,000 i roto i te 12 marama, me ngā mātakitanga Shorts e 10 miriona rānei i roto i te 90 rā. Anei te ara pono.
Na Andrei Kiparuk
Kia uru atu ai ki te YouTube Partner Program me te whiwhi moni pānuitanga (ad revenue), me whai koe i ngā subscribers e 1,000 me ngā hāora mātakitaki tūmatanui whai mana e 4,000 i roto i te 12 marama kua hipa, rānei ngā subscribers e 1,000 me ngā mātakitanga Shorts tūmatanui whai mana e 10 miriona i roto i te 90 rā kua hipa. Kāore he kōwhiringa tuatoru, kāore hoki he huarahi tapahi. Ko te tangata e hoko atu ana i ngā hāora mātakitaki ki a koe, kei te hoko atu kē i tētahi strike. Kei raro iho nei te ara e mahi pono ana, me te pāngarau e whakaatu ana he iti ake te 4,000 hāora i tōna āhua ki te titiro atu.
Kei te whakahaere ahau i tētahi hongere hāereere i Rūhia, e taraiwa haere ana ahau ki te hopu ataata i ngā pāka ā-motu. I whakatutukihia e ahau tēnei paepae mā te ara pōturi, mā ngā ataata tūturu i kōwhiria e ngā tāngata tūturu ki te mātakitaki. Nā reira, ehara tēnei i te ariā noa. Koinei taku e kōrero ai ki a koe mehemea i noho tahi tāua, a ka pātai mai koe, "kia pehea te roa o tēnei mahi?"
He aha tonu ngā mea e hiahiatia ana e koe kia tae ki te 4,000 hāora mātakitaki?
E tatau ana a YouTube i ngā hāora mātakitaki tūmatanui whai mana (valid public watch hours), ā, he nui te tikanga kei muri i tēnā kīanga. Ko tōna tikanga, ko ngā hāora mai i ngā ataata tūmatanui, roa hoki (long-form) i roto i te 12 marama whakamutunga. Kāore e tatau i ngā ataata tūmataiti (private), tūmatanui-kore (unlisted), ngā ataata kua mukua, ngā pānuitanga, me ngā, mea e raru ai te tangata, Shorts. He ara anō tō ngā Shorts (ko te 10 miriona mātakitanga i roto i te 90 rā), ā, kāore e taea te whakakotahi i ēnei ara e rua. Me kōwhiri e koe tētahi ara.
He taumata iti iho anō hoki e pai ana kia mōhiotia. Ma te subscribers e 500, ngā tukunga tūmatanui e 3 i roto i te 90 rā kua hipa, me te 3,000 hāora mātakitaki i roto i te 12 marama, ngā mātakitanga Shorts e 3 miriona rānei i roto i te 90 rā, ka taea e koe te tono mō te urunga tōmua. Mā tēnā e whakatuwhera ngā āhuatanga tautoko-ā-pāpāho (fan-funded), pēnei i ngā mematanga hongere (channel memberships), Super Thanks, me te Shopping, engari ehara i te moni pānuitanga (ad revenue). Kei te tatari tonu te moni pānuitanga mō te paepae katoa o te 1,000 subscribers me te 4,000 hāora. He mea pai ki te mahi mehemea ka hiahia tō hunga mātakitaki ki te tautoko tika i a koe; engari ehara i te taumata kotahi.
Ko te matapihi hāora mātakitaki he 12 marama hurihuri, nō reira ka pau te mana o ngā hāora tawhito. Ki te mutu tō tuku ataata, ka heke māmā tō tatauranga i te paunga o ngā hāora tawhito. Ko te nuinga o te hunga e rongo ana kei te "mau tonu i raro tata i te 4,000", kāore i te mau, kua pōturi kē tā rātou tuku ataata, ā, kei te heke tere atu ngā hāora tawhito i te tere o te uru mai o ngā hāora hou.
Ka taea rānei te hoko hāora mātakitaki? (Kāore, ā, koinei te hua.)
Ka kitea pea e koe ngā kaihoko e tuku ana i te "4,000 hāora, tere tonu." Kaua rawa e mahi. Ko te hoko hāora mātakitaki, te whakamahi view bots, te whakawhiti sub-for-sub rānei, he takahi katoa i te fake engagement policy a YouTube, ā, kāore a YouTube e tatau i ngā waka (traffic) e whakaarohia ana he horihori. Nō reira, i te rā pai rawa atu, ka utu koe mō ngā hāora kāore rawa e rēhita. I te rā kino rawa atu, ka tohua (flagged) tō hongere, ka tangohia te watch time, ā, kua whakapokea e koe te tohu kotahi, ko ngā tāngata tūturu e kōwhiri ana ki te mātakitaki, e rere ai te pūnaha katoa.
He putanga huna anō hoki o te mahi tinihanga: ko te whakanui noa i te wā (padding). He ataata e rua tekau meneti te roa kāore he kiko o roto, he playlist e huri haere ana i runga i tētahi mata tuarua kua whakangūhia, he kupu whakataki tekau meneti te roa i mua i te tino kaupapa. Kāore ēnei e takahi i tētahi ture, engari ka pakaru te mea e ngana ana koe ki te hanga. Ko te ataata ka whakarerea e te tangata i te 0:40 ka whakaako i te algorithm kāore tō hongere e tika ana kia tūtohuhia (recommended). Kāore e taea e koe te whakanui noa i te wā kia puta ai koe i tēnā. Me hanga noa e koe tētahi mea e tika ana kia mātakitakihia rawatia.
Kia pehea te roa o te wā ki te whiwhi i ngā hāora mātakitaki e 4,000?
Mā te pono, mai i te torutoru marama ki te rua tau pea, ā, kei runga rawa tēnei i ō ataata, ehara i tō kaha noa iho. Anei te pāngarau, nō te mea he mea whakamārie te pāngarau.
Ko te 4,000 hāora he 240,000 meneti. Mehemea ko tō ataata angamaheni he 10 meneti te roa, ā, ko te haurua o te hunga ka tīmata ka mātakitaki mō te 5 meneti, he 5 meneti tēnā o te watch time mō ia view. 240,000 ÷ 5 = 48,000 views. Ko tēnā te maunga katoa: e 48,000 ngā views kua tohaina ki tō whare pukapuka ataata, ehara i te mea kotahi i horapa nui (viral hit).
Ki te huri i ngā tau, ka tere te iti iho. Ko ngā ataata roa ake me te pai ake o te retention he whakarea (multipliers), ehara i te whakaawhiwhi noa. Ko tētahi ataata 20 meneti te roa e mau tonu ana ki te 50% ka hoatu ki a koe he 10 meneti mō ia view, ā, inaianei me whai koe i ngā views e 24,000 anō mō aua hāora e 4,000. Koinei te take ka whiti tētahi hongere me te torutoru mano subscribers me ngā ataata e tika ana kia mātakitakihia i te raina, i te mea ko tētahi hongere e whai ana i te tīkiti rota o te kotahi miriona mātakitanga kāore e whiti. He pai ake te hōhonutanga i te piki ohorere i konei.
He aha te take he nui ake te whakahirahira o te retention i ngā views mō te monetization?
No te mea ko ngā hāora mātakitaki ko ngā views kua whakareatia ki te roa o te noho a ia tangata, ā, ko te tau tuarua te mea ka taea e koe te whakatika. Ko tētahi ataata viral ka pāwhiritia e te katoa engari ka puta i te 0:30 kāore e whakatupu i te watch time. Ko tētahi ataata māmā ka whakaotia e te tangata ka whakatupu i te nui. Nō reira, ko te mahi e neke ai ō hāora ehara i te "whiwhi pāwhiri ake." Engari ko te "pupuri i ngā tāngata kua pāwhiri kē."
He torutoru ngā mea e pupuri pono ana i a rātou, i runga i te raupapa o tō rātou whakahirahiratanga:
Ko te 30 hēkona tuatahi te mea e whakatau ana i ngā mea katoa. Ko te nuinga o te watch time ka ngaro i reira, ā, ko te take i te nuinga o te wā kāore te ataata i tuku i te mea i oatihia e te taitara me te thumbnail. Mehemea i kī te thumbnail "I taraiwa ahau i te ara tino mōrearea i Colorado," me tae koe ki taua ara i te 0:20, kaua i roto i tētahi pakiwaituhi tohu (logo animation) e rua meneti te roa me tētahi "tēnā koutou e hoa mā, nau mai hoki mai." Whakatūwherahia i runga i te oati. Whiwhia te toenga o te wā.
He nui ake te whakahirahira o te oro i te ataata. Ka murua e te tangata tētahi hopukanga rorotu; engari kāore rātou e hiahia ki te whakauaua ki te whakarongo ki a koe. He mea ngenge te oro kino i runga i te ara e kore e taea e te hunga mātakitaki te whakaingoa, nō reira ka wehe atu rātou me te kore e tino mōhio ki te take. Ma tētahi mic topipiri (clip-on mic) māmā e whakatika te retention nui atu i tētahi kāmera hou.
Ā, whakaritea tō hongere kia kukume mai tētahi ataata i tētahi atu. Whakaarohia tēnei ehara i te puranga ataata noa, engari he raupapa (series). Mehemea ka whakaoti tētahi i tētahi ataata mō te tunu sourdough, ko te mātakitanga māori e whai ake nei ko te pupuri i te starter kia ora, nō reira hangaia te playlist me te end screen e kawe ana i a rātou ki reira. Ehara te watch time i te mea mō ia ataata anō hoki; he mea mō ia session, ā, ko ngā sessions te wāhi e amene ai ngā hāora.
Kohea te wāhi tika hei titiro i roto i ō analytics
Kāore e taea e koe te whakatika i te retention mehemea kāore koe i titiro ki reira. I roto i te YouTube Studio, whakatuwherahia tētahi ataata → Analytics → Engagement → Audience retention, ā, pānuihia te ānau (curve) pēnei i tētahi pūrākau.
Ko te pari nui i te tīmatanga ko te hinganga o tō hook, kāore i tere te whakatutuki i te oati. Ko te heke pōturi, māmā hoki he mea māori; kei te katoa tēnā. Ko ngā puku ririki e piki ai te raina ki runga ko te koura: i whakahoki, i mātakitaki anō rānei te tangata i tētahi mea. Tuhia taua mea, nō te mea ko tēnā te wā i tino hiahiatia e tō hunga mātakitaki. Hangaia kia maha ake o tēnā, me te whakaiti i te mea i puta ai taua pari. Ma te mahi i tēnei mō ngā ataata e rua, e toru rānei, ka kite koe i te neke o te average view duration.
Te hononga o VidSeeds.ai ki tēnei
He taputapu a VidSeeds.ai mō te optimization i mua i te tuku (pre-upload). I mua i tō whakaputa, ka mātakitaki i te ataata tūturu, te kōrero, ngā whakaaturanga, te tino kaupapa o te mea, ā, ka tuhia te taitara, te deskriptiona, ngā tags, ngā chapters, me tētahi thumbnail kua whakaritea hei kukume mai i ngā tāngata e tino hiahia ana ki te whakaoti i te ataata, puta noa i te YouTube, TikTok, Instagram, Facebook, LinkedIn, me te X, i roto i ngā reo e 85. Māu e arotake me te whakatika i ngā mea katoa; ka whakaputaina anake ngā mea e whakaae ana koe. Ehara te whāinga i te whiwhi pāwhiri ake mō te kore noa iho. Engari ko te hunga mātakitaki tika, te hunga ka mātakitaki tae noa ki te mutunga, ko rātou te hunga e hanga ana i ngā hāora mātakitaki whai mana.
E rua ngā herenga pono. Kāore e taea te hoko hāora mātakitaki ki a koe, ā, kāore hoki e mahi mehemea ka taea, he takahi tēnā i te kaupapa here a YouTube, ā, kāore hoki e mahi. Ā, kāore e taea te whakaora i tētahi ataata kāore he tangata e hiahia ana ki te mātakitaki; kāore he metadata e whakatika i tētahi ataata ngoikore. Ko tana mahi he whakarite kia kitea tētahi ataata e tika ana kia mātakitakihia e te hunga e hāngai ana, kia kohia ai ngā hāora i runga i te ara tika. He kōwhiringa motuhake tēnei ki te vidIQ me te TubeBuddy, ā, ka taea e koe te tīmata mō te kore utu me ngā Seeds e 50, kāore he kāri e hiahiatia ana. Ko te video optimization workflow te wāhi e tīmata ai te nuinga o te tangata.
Ngā Pātai Auau
E hia ngā hāora mātakitaki e hiahiatia ana e ahau ki te monetize i runga i te YouTube?
Me whai koe i ngā hāora mātakitaki tūmatanui whai mana e 4,000 i roto i te 12 marama kua hipa, me ngā subscribers e 1,000, kia uru atu ai ki te YouTube Partner Program mō te moni pānuitanga. Ko te ara kē atu ko ngā subscribers e 1,000 me ngā mātakitanga Shorts tūmatanui whai mana e 10 miriona i roto i te 90 rā kua hipa. Ka uru koe mā te whakatutuki i tētahi o ēnei.
Kei te tatau rānei ngā Shorts ki roto i ngā hāora mātakitaki e 4,000?
Kāore. Kāore ngā mātakitanga Shorts e tatau ki te whakaritenga 4,000 hāora, he paepae motuhake tō ngā Shorts o te 10 miriona mātakitanga i roto i te 90 rā. Ko te watch time roa (long-form) me ngā mātakitanga Shorts he ara motuhake e rua ki te monetization, ā, kāore e taea te whakakotahi.
Ka taea rānei e ahau te hoko hāora mātakitaki kia tere ake te tae ki te 4,000?
Kāore. Ko te hoko hāora mātakitaki, te whakamahi bots rānei, he takahi i te fake engagement policy a YouTube. Ka tangohia e YouTube ngā waka (traffic) e kitea ana he horihori, nō reira i te nuinga o te wā kāore ngā hāora i hokona e rēhita, ā, ka tūpono ka tohua (flagged) te hongere. Ko ngā hāora anake mai i ngā tāngata mātakitaki tūturu te mea e tatau ana.
Kia pehea te roa o te wā ki te whiwhi i ngā hāora mātakitaki e 4,000?
I te nuinga o te wā ka roa mai i te torutoru marama ki te rua tau pea, kei runga rawa i te roa o te ataata me te retention, ehara i te nui o ngā tukunga ataata. Hei tauira māmā: tata ki te 48,000 ngā views i runga i ngā ataata 10 meneti te roa me te 50% retention ka tae ki te 4,000 hāora. Ko ngā ataata roa ake me te pai ake o te retention ka tae ki reira me te iti ake o ngā views.
He huarahi anō rānei ki te monetize i mua i te 4,000 hāora mātakitaki?
Ae, me te 500 subscribers, ngā tukunga tūmatanui e 3 i roto i te 90 rā kua hipa, me te 3,000 hāora mātakitaki i roto i te 12 marama, ngā mātakitanga Shorts rānei e 3 miriona i roto i te 90 rā, ka taea e koe te tono mō te urunga tōmua ki ngā āhuatanga tautoko-ā-pāpāho (fan-funded) pēnei i ngā mematanga hongere me te Shopping. Ko te moni pānuitanga (ad revenue) kei te hiahia tonu ki te paepae katoa o te 1,000 subscribers me te 4,000 hāora.
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