Me pēhea te Pānui i ngā Tatauranga YouTube: Ngā Inenga Tino Whai Take

Ko tēhea ngā inenga YouTube tino whai take?

Neke atu i te 50 ngā inenga e whakaatuhia ana e YouTube Studio ki a koe, a, ko te nuinga he rorohiko noa iho. E whā ngā nama e kawe ana i te tino korero: click-through rate (CTR) (i pāwhiri rānei te tangata), average view duration (i noho tonu rānei rātou), audience retention (i hea rātou i wehe atu ai), me te watch time (te tapeke o te wā mātakitaki i riro i a koe). Pānuitia tahi ēnei e whā, ā, ka taea e koe te whakamārama he aha te take i tipu ai, kāore rānei i tipu tētahi ataata. Ko ētahi atu mea katoa he taipitopito tautoko noa iho.

I te wā tuatahi i whakatuwhera tika ai ahau i te Studio, e rua tekau meneti ahau e panuku ana i te mata, kāore hoki he mea i ako. Ko ngā Impressions, swipe-away rate, end screen clicks, card teaser CTR, he pono katoa ēnei, engari kāore tētahi i whakaatu mai me aha ahau i muri iho. Ko te maminga ehara i te mātakitaki i ngā nama maha. Engari ko te mātakitaki i ngā mea ruarua e neke tahi ana, me te mōhio ki tā tētahi e kōhumuhumu ana mō ētahi atu.

nō reira, me arahi ahau i a koe i roto i ngā mea e whā e whai take ana, he aha te awhe noa mō ia mea, me te ture kotahi e here ana i a rātou katoa. Muri iho, ka titiro ki ētahi pānuitanga matatau mō te wā e hiahia ana koe ki te keri hōhonu.

He nui ake te whai take o te CTR, o te watch time rānei?

Kāore tētahi e wikitoria i runga i tōna kotahi, he whai take noa iho i te wā e noho tahi ana. Ma te CTR e whakaatu mēnā i riro te pāwhiri i tō kete (thumbnail me te taitara); ma te watch time e whakaatu mēnā he pai te ataata. He CTR tiketike me te retention iti te huinga kino rawa atu i runga i a YouTube, no te mea ko te tikanga i pāwhiri te tangata, muri iho ka puta ki waho, ā, ka pānui te algorithm i tērā hei oati i whati. Ka mutu te whakaatu a te rorohiko i taua ataata i runga i te rangimārie.

Anei te ture e hiahia ana ahau ki te tā moko ki runga i ngā kaihanga hou katoa: he pai ake te 5% CTR me te 70% retention i te 15% CTR me te 25% retention i ngā wā katoa. Ko te ataata tuatahi ka whiwhi i te tapeke watch time nui ake mō ia impression, ā, ka whakaatu ki a YouTube he pai te tūtohutanga. Ko te tuarua he tohu clickbait, ā, kua tino mōhio te algorithm ki te kite i tērā.

Nō reira, tirohia te CTR kia kite mēnā kei te mahi tika tō thumbnail me tō taitara. Tirohia te retention kia kite mēnā i tutuki te oati a te ataata. Kaua e whakanui i tētahi me te kore e titiro ki tētahi atu.

He aha te click-through rate pai i runga i a YouTube?

Mō te nuinga o ngā hongere, he hauora te CTR kei waenga i te 4% me te 6%, ā, ko nga mea kei runga ake i te 8% he kaha tonu. Ko ngā hongere hou ka noho ki te 2–4% kia mahana ra ano te hunga mātakitaki, ā, he mea noa tērā, ko te thumbnail e whakaatuhia ana ki te hunga tauhou i te home feed ka iti ake te pāwhiri i te thumbnail kotahi e whakaatuhia ana ki o kaiohauru (subscribers).

Ka kitea e koe i raro i te Studio → Analytics → Reach, e rārangi ana hei "Impressions click-through rate." Ko te tātai he pāwhiri (clicks) kua wehea ki ngā impressions: ki te 1,000 ngā tangata i kite i tō thumbnail, ā, e 50 i pāwhiri, he 5% CTR tērā.

Ko te CTR iti te tikanga me mahi tonu te kete, te thumbnail me te taitara, ehara i te ataata ake. I mua i tō hopu anō i tētahi mea, whakamatauria tētahi thumbnail mārama ake (he iti ake ngā kupu, kotahi te kaupapa mārama) me tētahi taitara e whakaatu ana i te tino painga. E whakaatu ana a YouTube i te nuinga o ngā thumbnails i te rahi o te pane kuini i runga i te waea, nō reira ki te neke atu i te toru, te whā rānei ngā kupu o tō thumbnail, kua ngaro tērā i mua i te pānuitanga a te tangata.

He aha te average view duration pai?

Ko te average view duration pai e whakawhirinaki ana ki te roa o te ataata, nō reira he nui ake te whai take o te ōrau i ngā meneti noa. Hei whāinga whānui: puritia te 60–70% o te ataata kei raro i te 5 meneti, te 50–60% o te ataata 5-ki-te-15 meneti te roa, me te 40–50% o ngā mea katoa neke atu i te 15 meneti. Ko te roa o te ataata, ko te iti o te ōrau ka taea e koe te tumanako, he pāngarau noa iho tērā, ehara i te korenga o te mahi.

Kei raro te average view duration i te Analytics → Engagement. Ki te whakaatu tētahi ataata 10 meneti te roa i te 5:30 average view duration, he 55% tērā, he pai tonu mō taua roanga.

Mēnā he iti te nama, ko te take ko tētahi o ēnei mea e toru: he ngoikore te 15 hēkona tuatahi, he puhoi te waenganui, he taitara rānei i oati i tētahi mea kāore i te ataata. Ma te kauwhata retention e whakaatu ko tēhea, nō reira tirohia tērā i mua i tō whakaaro noa.

He aha tā te kauwhata retention e whakaatu mai ana ki ahau?

Ko te kauwhata audience retention e whakaatu ana i te ōrau o ngā kaimātakitaki e mātakitaki tonu ana i ia hēkona o te ataata, ā, koinei te mata tino whai take i roto i te Studio. Ka huri i te "kei te wehe te tangata" ki te "kei te wehe te tangata i konei", koinei te rerekētanga i waenga i te māharahara me te whakatika.

Pānuitia mai i te taha mauī ki te taha matau. He mea noa te heke iti i te 15 hēkona tuatahi, tumanakohia te ngaro o te 10–15% i te wā e whakatau ana te tangata mēnā ka noho rātou. Muri iho i tērā, ko te hiahia he heke māmā, he heke pumau, ehara i te pari tū.

E toru ngā āhua e whakaatu ana i te nuinga o ngā mea e hiahia ana koe:

He heke tūmomo i te 30 hēkona tuatahi te tikanga he ngoikore te matau (hook), he nui rawa rānei te oati a te taitara me te thumbnail. He pono te maha o ngā pāwhiri engari he teka te oati.

He heke ohorere i tētahi wā motuhake he koha nui, haere ki te mātakitaki i taua wā tonu. Ko te nuinga o te wā he wāhanga hoha, he kupu whakataki roa, he kōrero peka rānei. Tapahia i te wā i muri mai, i mua rānei i te whakatika mēnā kāore anō te ataata kia whakaputaina.

Ko ngā piki kāriki (green spikes) te tikanga i hoki whakamuri te tangata ki te mātakitaki anō i taua wāhanga. Ko tō ihirangi pai rawa atu tērā, he tohu, he whakakitenga, he kata rānei. Whakanuia te mahi i taua momo mea.

I runga i tōku hongere ake, ko te ako tino mārama i puta mai i ngā ataata e rua mō te kaupapa kotahi: ko tētahi i noho tata ki te 60% te average retention, ko tētahi i heke ki te 30%. Ko te rerekētanga ko te tīmatanga. Ko te ataata i pupuri i te tangata i whakahoki i te pātai a te taitara i te tekau hēkona tuatahi; ko te mea kāore i mahi i tatari te hunga mātakitaki mō te rua meneti mō te whakahokinga, ā, i whakaatu te kauwhata i te wā tonu i mutu ai tō rātou tatari.

He aha te take ko te watch time te nama tino pai ki a YouTube?

Ko te watch time te tapeke o ngā meneti kua pau i te katoa ki te mātakitaki i tō ihirangi, ā, he nui ake te aroha o YouTube ki tērā i ngā kaimātakitaki (views) no te mea e hono tika ana ki te mea e hokona ana e YouTube: ko te aro o te tangata. Ki te nui ake te watch time, ka nui ake te whiwhinga a YouTube, nō reira ka whakatairangahia e ia ngā ataata e whakaputa ana i tērā.

Ka whiwhi watch time koe i runga i ngā ara pono e rua. Ko te tuatahi ko te retention, puritia te nuinga o ia kaimātakitaki mō te wā roa. Ko te tuarua ko te rahinga, he maha ake ngā ataata, me ngā rārangi purei (playlists) e purei aunoa ana i te mea whai muri kia mātakitaki te tangata i te toru ataata hei utu mō te puta atu i muri i te kotahi. Ko te ataata 10 meneti te roa e puritia ana i te 50% ka hoatu ki a koe kia 5 meneti mō ia mātakitakitanga; ko te retention kotahi i runga i te ataata 20 meneti ka hoatu ki a koe kia 10. Ma tērā e whakapohehe te tangata ki te whakaroa noa i ngā ataata, engari ka hoki kino mai tērā, no te mea ko te whakaroa noa ka patu i te retention, ā, ko te retention te mea e whāngai ana i te watch time i te tuatahi.

Me whakarite te ataata kia rite te roa ki ngā kōrero kei roto, kaua e roa ake i tētahi hēkona. Muri iho, hangaia te mea whai muri.

Me ahu mai i hea ōku kaimātakitaki?

Kāore he huinga waka (traffic mix) kotahi e tika ana, engari ko tētahi hongere hauora, kua pakari, ka tau ki te 40% suggested videos, 25% browse (home feed), 20% search, 10% external, me te 5% playlists. Ka kitea e koe te wehewehenga i raro i te Analytics → Reach → Traffic sources, ā, koinei te ara tere rawa ki te kite i te wāhi kei reira te tipu e mau ana.

Ko ia puna e tohu ana ki tētahi whakatikanga rerekē. Ko te waka search iti te tikanga kāore ō taitara, whakaahuatanga, me ngā tūtohu (tags) e rite ana ki ngā mea e patopato ana te tangata, he raru SEO tērā, ā, ko te mea tino taea e koe te whakahaere i mua i tō tuku ake. Ko te waka suggested iti te tikanga kāore i te kaha te retention me te engagement kia whakawhirinaki te algorithm ki te ataata i te taha o ētahi atu. Ko te waka browse iti e tohu ana ki te rite tonu o te tuku ake me ngā thumbnails kāore e whakamutu i te panuku a te tangata. Ko te waka external iti te tikanga kāore koe e tiri ana i te ataata ki tētahi atu wāhi.

Ki te whakatika koe i te kotahi anake, whakatikahia te search, no te mea ko te mea tērā ka taea e koe te whakaawe i mua i te wā e ora ana te ataata.

He aha te subscriber conversion rate pai?

Ko te subscriber conversion rate pai ko te 0.5% ki te 2% o ngā kaimātakitaki mō tētahi hongere e tipu ana, e piki ana ki te 2–5% i te wā kua mōhio te tangata ki ngā mea e tukuna ana e tō hongere. Ko ngā hongere hou ka noho ki raro i te 0.5%, ā, ka piki tērā i te wā ka kitea tō uara. Ka taea e koe te kite mō ia ataata i raro i te Analytics → Content → kōwhiria tētahi ataata → Subscribers.

Ko te conversion iti te tikanga ehara i te mea he kino te ataata, he maha ngā wā ko te tikanga i pai te tangata ki tēnei ataata engari kāore i mōhio he aha tā rātou ka whiwhi mēnā ka ohauru rātou. Ko te whakatikanga ko te māramatanga, ehara i te tono "ohauru" kia kaha ake te reo: ko tētahi hongere e mahi pai ana i te mea kotahi ka huri i ngā kaiwhakatere hei kaiohauru me te kore e inoi.

A, kia mahara ki te pono huna i konei, ko te 1,000 kaiohauru e mātakitaki ana i ia tuku ake he nui ake te uara i te 10,000 kāore rawa e hoki mai, no te mea e tatau ana a YouTube i te mātakitaki, ehara i te nama o te kaiwhaiwhai.

Te pānui i ngā tatauranga Shorts, he rerekē te mahi

Kāore ngā Shorts e whai i ngā ture kotahi, nō reira kaua e whakawa i a rātou ki ngā tohu mō te ahua roa. Ko ngā nama e rua e whai take ana ko te swipe-away rate (te tere o te panuku a te tangata) me te average watch percentage (te nui o te koromeke e mātakitakitia ana e rātou). Mō tētahi Short 20-ki-te-30 hēkona te roa, ko te hiahia kia neke atu te nuinga o ngā kaimātakitaki i te 3 hēkona tuatahi me te average watch percentage kei runga ake i te 80%, he koromeke ngā Shorts, nō reira ka taea e tētahi mea kaha te neke atu i te 100%.

Ko te mahi pono a te Short ehara i te Short ake. He tatau kē. Aroturukihia te maha o ngā kaimātakitaki Shorts e pāwhiri ana ki ō ataata ahua roa, e ohauru ana rānei, no te mea ko taua conversion te tino whakahokinga mai, ehara i te nama mātakitaki i runga i te Short.

He arotake 20-meneti i ia wiki e tino whai take ana

Kāore koe e hiahia ki te noho i roto i te Studio. He arotake poto, ka taea te mahi i ia wiki he pai ake i ngā haora o te panuku māharahara. Anei te mea e rere ana i ahau, ā, e rua tekau meneti te roa:

Whakatuwherahia ngā rā e 7 kua hipa, ā, whakatauritehia ngā kaimātakitaki, te watch time, me ngā kaiohauru ki te wiki i mua atu, kei te rapu koe i tētahi mea i neke nui, ki runga, ki raro rānei. Muri iho, whakatuwherahia tō ataata pai rawa atu o te wiki, ā, pātai he aha te mea i mahi ai: ko te CTR, ko te āhua o te retention, ko te kaupapa rānei. Whakatuwherahia tō mea kino rawa atu, ā, pātai i te mea kotahi i runga i te rerekē. Tirohia ngā traffic sources kia kite i ahu mai i hea ngā kaimātakitaki. Muri iho, kōwhiria kia kotahi tonu te rerekētanga hei whakamātau i te wiki e haere ake nei, he thumbnail hou, he tīmatanga kikī ake, he tauira taitara rerekē, ā, kia kotahi anake, kia taea ai e ngā nama o te wiki e haere ake nei te whakaatu ki a koe mēnā i mahi taua mea.

Ko te huri i ngā mea e rima i te wā kotahi kāore e ako i a koe ki tētahi mea. Ko te huri i te mea kotahi ka ako i a koe ki tētahi mea i ia wiki, ā, ka huihui aua mea ako.

Te hononga o VidSeeds.ai ki tēnei

He taputapu arotau i mua i te tuku ake a VidSeeds.ai, nō reira ko tana mahi matua ka mahia i mua i te haerenga ora o te ataata, ehara i te papatohu tatauranga i muri iho. Ka tātarihia te ataata ake, te kōrero, ngā whakaaturanga, me te tikanga, muri iho ka tuhia ngā taitara, whakaahuatanga, tūtohu, upoko, me tētahi thumbnail mō YouTube, TikTok, Instagram, Facebook, LinkedIn, me te X i roto i ngā reo e 85, ā, ka arotakehia e koe aua mea katoa i mua i te whakaputanga o tētahi mea.

Ko te wāhi e pā ana ki ngā tatauranga ko te taha mohio-hongere (channel-intelligence): honoa tō hongere, ā, ka pānui i ngā mea e mahi ana i runga i ō ataata, ka whakaatu i aua tauira, nō reira ko te metadata me ngā whakaaro ataata-whai-muri e tūtohu ana ia kei te whai take ki tō mahi pono, ehara i te tohutohu whānui noa iho. Kāore e whakakapi i ngā nama e whā i runga ake nei, me pānui tonu e koe, engari ka awhina i a koe ki te mahi i runga i tā rātou e kōrero ana ki a koe i te wā e hanga ana i te ataata whai muri. Ka taea e koe te tīmata noa me te 30 Seeds me te kore kāri, ā, he kōwhiringa motuhake tēnei hei whakatakoto i te taha o vidIQ me TubeBuddy i te wā e kōwhiri ana koe i ngā taputapu.

Ko te mea kāore e taea e ia ko te whakatika i tētahi ataata kāore he tangata e hiahia ana ki te mātakitaki. Ko ngā tatauranga, me tētahi taputapu, ka taea anake te awhina i ngā tangata tika ki te kite i tētahi ataata kua pai kē te ahua.

Ngā Pātai Auau

Ko tēhea te inenga YouTube me aro tuatahi te tangata tīmata?

Ko te average view duration me te kauwhata retention. I mua i te nui o ngā kaimātakitaki kia pono ai te CTR, ma te retention e whakaatu mēnā kei te pupuri tō ataata i te tangata, ā, ko te whakatika i te matau (hook) me te tere o te haere ko te rerekētanga e whakapai ake ana i tata ki ngā mea katoa i muri iho.

He aha te CTR pai i runga i a YouTube?

Mō te nuinga o ngā hongere, he hauora te 4–6%, ā, ko te mea kei runga ake i te 8% he kaha tonu. Ko ngā hongere hou ka rere i te 2–4% kia mahana ra ano tō rātou hunga mātakitaki. Pānuitia te CTR i te taha o te retention i ngā wā katoa, no te mea ko te CTR tiketike me te retention iti e tohu ana i te clickbait, ā, ka pehia te ataata.

He aha te take he tiketike ōku kaimātakitaki engari he iti tōku watch time?

Kei te pāwhiri te tangata engari kāore e noho ana. Tirohia te kauwhata retention: ko te heke tūmomo i te tīmatanga te tikanga he ngoikore te matau, he taitara me te thumbnail rānei i nui rawa te oati. Ko ngā kaimātakitaki tiketike me te watch time iti ka whakaatu ki a YouTube kāore te tūtohutanga i whai take, nō reira ka mutu tana whakatairanga i te ataata.

Kia pehea te maha o taku tirotiro i a YouTube Analytics?

He nui te kotahi i te wiki mō tata ki ngā hongere katoa. Ko te arotake 20-meneti, whakatauritehia te wiki, ako i tō ataata pai rawa atu me te mea kino rawa atu, tirohia ngā traffic sources, kōwhiria kia kotahi te rerekētanga hei whakamātau, he pai ake i te tirotiro i ia rā, e whakaputa ana i te māharahara, ehara i te māramatanga.

He aha te subscriber conversion rate pai?

Kei te 0.5–2% o ngā kaimātakitaki mō tētahi hongere e tipu ana, e piki ana ki te 2–5% i te wā kua mārama te uara o tō hongere. Ko te conversion iti te tikanga i pai te hunga mātakitaki ki te ataata kotahi engari kāore i mōhio he aha tā rātou ka whiwhi mēnā ka ohauru rātou, whakatikahia te māramatanga o ngā mahi a tō hongere, ehara i te kaha o tō tono ohauru.