CTR: Te Kī Taurangi ka Whakapuakina (ā, ka Whakatutukihia)

Ko te CTR, click-through rate (auau pāwhiri), ko te wāhanga o te hunga i kite i tō karakao (thumbnail) me tō taitara, ā, i whakatau ki te pāwhiri. I runga i a YouTube, ko te nuinga o ngā ataata ka tau ki waenga i te 2% me te 10%; ko te CTR kei runga ake i te 6% he pai mō te nuinga o ngā hongere (channels). Engari ehara te nama i te tino take. Ko tō taitara me tō karakao he kī taurangi, ā, ko te CTR te ine i te tokomaha o te hunga i whakapono ki taua kī taurangi. Whakatutukihia te kī taurangi, ka tipu tō hongere. Takahia, ā, ka tipu koe mō te ataata kotahi anake.

I ako uaua ahau i tēnei tūāhuatanga. I ngā rā o mua, ka tuhia e ahau he taitara tino rawe te rongo engari kāore i tino hāngai ki te ataata, ka mātakitaki i te piki o ngā pāwhiri, kātahi ka kite i te wehe atu o te katoa i muri i te rua tekau hēkona. He pai te ahua o te CTR i roto i te Studio. Engari kei te mate haere te hongere i te taha. No reira, me whakamārama atu ahau i te mahi tonu a te taitara me te karakao, ā, he aha te take ko te pono te mea e whai hua ai koe.

He aha te click-through rate pai i runga i a YouTube?

Mō te nuinga o ngā hongere, ko te CTR i waenga i te 4% me te 6% he pai, ā, ko ngā mea kei runga ake i te 6–8% he tino kaha. Engari ko te kupu "pai" kei te hāngai tonu ki te wāhi e whakaatuhia ana te ataata. Ko te karakao ka whakaatuhia ki ō kaiohauru piripono (subscribers) ka nui ake ngā pāwhiri i taua karakao tonu ka whakaatuhia ki te hunga tauhou i te whāngai matua (home feed), no reira kaua e whakataurite i ō nama ki tētahi atu kaihanga i tētahi kaupapa kē, ki ō ataata ake rānei i ngā wāhi rerekē. Whakatauritehia tētahi ataata ki ō ataata tekau whakamutunga, ā, mātakitakihia te ia (trend).

Kotahi te mea e kore e taea e te nama te kōrero ko ia anake: mehemea he pono te pāwhiri. Ko te CTR 6% i runga i te taitara e whakatutuki ana i tana kī taurangi he nui ake tōna uara i te CTR 12% i runga i te taitara teka, no te mea kāore a YouTube e tū i te pāwhiri noa.

He aha te take e kore ai te CTR anake e whakatipu i tō hongere

Mā te CTR tiketike e whakaatu tō ataata. Mā te pupuri kaimātakitaki (retention) e whakatau mehemea ka whakaatuhia tonutia. He tatau rerekē ēnei e rua, ā, me puta koe i tēnā, i tēnā.

Whakaarohia ia pāwhiri hei tauwhitinga iti. Ka utu te kaimātakitaki ki tōna aro. Ka tuku koe, he whakangahau, he whakahoki, he pūrākau rānei. Ki te tuku koe i te mea tika, ka nui ake te tūpono ka pāwhiri rātou i tō ataata whai muri; kua whakatakoto moni koe. Ki te mōunu (clickbait) koe i a rātou, kua tango moni koe, ā, he nui tēnā tango. Ki te mahi pēnei kia rua ngā wā, ka whakakore ohaurunga rātou. Ko te mea kino rawa atu, ka kite a YouTube i tō rātou wehe wawe, ka pānui i tēnā hei "ehara tēnei i te mea i hiahia ai rātou," ā, ka tū te tūtohu i te ataata.

No reira, ko te whārite tino whai take ehara i te "CTR tiketike." Ko tēnei kē:

• CTR tiketike + pupuri kaimātakitaki iti = koia tēnei e mate ai te hongere, kei te hoko tonu koe i ngā pāwhiri e kore e taea e koe te pupuri.
• CTR tiketike + pupuri kaimātakitaki tiketike = koia tēnei e rere ai te ataata, ka pāwhiri te hunga ā, ka noho tonu, ā, ka pana a YouTube i te ataata ki te tokomaha atu o te hunga ka pēnei hoki.

Ko te taitara e nui rawa ana te kī taurangi ehara i te mea ka whakapouri noa i ngā kaimātakitaki. Ka whakataka hoki i te tohu kotahi, te pupuri kaimātakitaki, e whakatau ana mehemea ka whiwhi tō ataata pai i tētahi wāhanga tuarua.

Me pēhea te tuhituhi i te taitara me te karakao e whiwhi ai te pāwhiri i runga i te pono?

Me hanga he kī taurangi e tino hāngai ana kia whakapono ai te tangata, kātahi ka whakatutuki. E toru ngā mea e whai uara ai te kī taurangi hei pāwhiri, ā, kāore tētahi o ēnei e hiahia ana ki te teka.

He āputa mārama hei kapi. Ka pāwhiri te tangata ki te whakatau i te hiahia mōhiotanga, i karangahia e te tohunga ohaoha a George Loewenstein ko te "āputa mōhiohio" (information gap): ka rongo tātou i tētahi tātā i te wā ka mōhio kāore tātou e mōhio ki tētahi mea, ā, mā te pāwhiri e waru taua tātā. Kāore he āputa o te "Arotake Kāmera". Engari ko "Te Kāmera i Whakarere ai ahau i a Canon" he āputa tōna, he aha te take, me pēhea, ko tēhea kāmera?, ā, ka taea e te ataata te whakahoki i tēnā. Ko te mahi nui, me pono te āputa. Ki te kore te ataata e kapi i tēnā, kua mōunu noa koe.

Te hāngai pū. Ko ngā kī taurangi rangirua ka pānuitia hei teka; ko ngā mea hāngai pū ka pānuitia hei pono. Ko te "Whiwhi moni tere" he ahua maminga. Ko te "Me pēhea taku whiwhi $342 i roto i te rua haora i te hoko i ngā mea i kitea i te toa rāwekeweke" he ahua tangata i mahi tonu i tēnā mahi. Ko ngā nama, ngā ingoa, me ngā taipitopito tūturu te mea e wehewehe ana i te kī taurangi mai i te whakatairanga noa.

Te kare-ā-roto tika. Ka whakatau te tangata mā te ngakau, ā, ka whakatika mā te hinengaro, no reira me hāngai te kare-ā-roto i runga i te kanohi o te karakao ki te ataata, kaua e waiho hei ataata noa iho. Ki te pā ana te ataata ki tētahi tata-pouri, me ahua pēnei te kanohi o te tangata i tata ki te raru. Ko te kare-ā-roto kāore i te hāngai he momo kī taurangi nui rawa, ka hanga i tētahi tūmanako e kore e whakatutukihia e te ihirangi.

Ā, ko tētahi herenga mahi ka warewarehia e te nuinga o ngā kaihanga: ka whakaatuhia e YouTube te nuinga o ngā karakao ki te rahi o te pane kuini i runga i te waea pūkoro, te wāhi e mātakitaki ai te nuinga o te tangata. Ki te neke atu te kuputuhi o tō karakao i te toru, te whā rānei ngā kupu, kua kore e taea te pānui. Kia kotahi te pūtake mārama, kia nui te rerekētanga o ngā tae (contrast), me ētahi kupu pono torutoru.

Te wāhi ki a VidSeeds.ai

Ko te take e whakawaia ana te mōunu (clickbait) he uaua te tuhituhi i tētahi taitara pono ā, e kukume ana hoki i te pāwhiri, ā, kei te mahi koe i tēnei i te wā e ngenge ana koe, i te mutunga o te whakatika ataata. Koia tēnā te āputa i hangaia ai a VidSeeds.ai hei kapi. Ka tātarihia te ataata tūturu i mua i tō tuku ake, te kōrero, ngā whakaaturanga, te tikanga, kātahi ka whakarite taitara, whakaahuatanga, tūtohu (tags), upoko (chapters), me tētahi karakao e hāngai pū ana ki ngā mea kei roto i te ataata, mō YouTube, ā, ki te whakaputa hoki koe ki reira, mō TikTok, Instagram, Facebook, LinkedIn, me te X, i roto i ngā reo e 85. Ko ngā tāpare karakao e tūtohu ana ia ka tangohia mai i tō ataata ake, no reira he tūturu te kanohi me te wā, ehara i te mea hanga noa. Ka taea e koe te arotake me te whakatika i ngā mea katoa i mua i te whakaputanga, kāore he mea e haere ora ana me kāore tō whakaaetanga.

Ko te mea e kore e mahia e ia, ko te hanga i tētahi matau (hook) e kore e taea e tō ataata te tautoko. Koia tonu te take: ko te kī taurangi ka taea e te ihirangi te whakatutuki te mea anake e whai uara ana. He kōwhiringa motuhake tēnei ki a vidIQ me TubeBuddy, ko te rerekētanga ia ka pānui tuatahi ia i te ataata tonu. Ka taea e koe te tīmata mō te kore utu me ngā Seeds e 50, kāore he kāri e hiahiatia ana.

Ngā Pātai Auau

He aha te CTR pai i runga i a YouTube?

Mō te nuinga o ngā hongere, ko te 4–6% he pai, ā, ko te mea kei runga ake i te 6–8% he kaha, engari kei te hāngai tonu ki te wāhi whakaatu, ko ngā ataata ka whakaatuhia ki ngā kaiohauru ka nui ake ngā pāwhiri i ngā mea ka whakaatuhia ki te hunga tauhou i te whāngai matua. Whakatauritehia tētahi ataata ki ō ataata tekau whakamutunga, kaua ki ētahi atu kaihanga, ā, mātakitakihia te ia, kaua ko te nama kotahi anake.

He awhina rānei te CTR tiketike ki te whakatauranga o taku ataata?

Mā te CTR tiketike e whakaatu tō ataata ki te tokomaha atu o te tangata, engari kāore e pupuri i reira. Ka mātakitaki a YouTube i ngā mahi i muri i te pāwhiri, no reira ki te wehe wawe ngā kaimātakitaki, e kore te CTR pai e whakaora i te ataata, ā, ka raru pea. He tatau motuhake te CTR me te pupuri kaimātakitaki, ā, me puta koe i tēnā, i tēnā.

He pai rānei te mōunu (clickbait) mō ngā pāwhiri taapiri?

Kāore. Ko ngā taitara whakapohehe ka whakanui i te CTR engari ka whakataka i te pupuri kaimātakitaki, ā, ko te wehe wawe ka whakaatu ki a YouTube i whakapouri te ataata i te tangata, no reira ka tū te tūtohu i te ataata. Ka ngaro hoki te whakapono o ngā kaimātakitaki i mamingatia e koe, ā, ka iti ake te tūpono ka pāwhiri anō rātou i a koe. Ko te whakaaturanga pono e whakatutukihia ana e te ataata te mea pai rawa atu i te mōunu i ngā wā katoa.

Me pēhea taku hanga i tētahi taitara e whakaohooho ana i te hiahia mōhio me te kore e teka?

Whakatūwherahia he āputa tūturu ka kapihia e te ataata, he pātai motuhake, he kōrero mīharo, he nama tūturu rānei ka taea e koe te tautoko. Ko "Te Kāmera i Whakarere ai ahau i a Canon" he mea whakaohooho hiahia ā, he pono hoki mehemea ka whakamārama te ataata i tēnā tonu. He ngāwari te whakamātau: mehemea i pāwhiri tētahi, ka tuku rānei te ataata i te mea i kīia e te taitara?

He aha te roa tino pai mō te kuputuhi karakao?

Kia toru, kia whā rānei ngā kupu te nui rawa. Ka whakaatuhia e YouTube ngā karakao ki te rahi o te pane kuini i runga i te waea pūkoro, no reira ka uaua te pānui i ngā kupu maha ake. Whakamahia kia kotahi te pūtake mārama, kia nui te rerekētanga o ngā tae, ā, waiho mā te taitara e kawe ngā taipitopito e kore e taea e te karakao te whakaatu.