Te Pānui i ngā Tūtohi Pupuri Kaimātakitaki mō te Whakahaere Kōrero: I Ngaro rātou i hea?

He nui ake ngā kōrero a te āhua o tō tūtohi pupuri kaimātakitaki (retention graph) i te paheketanga mātakitaki toharite (average view percentage). E rua ngā ataata ka taea te whiwhi 45% toharite, he rite tonu te āhua i runga i te pae mahi, heoi ko tētahi i pupuri pai i te tangata a ka ngaro i te mutunga, ko tētahi i riringi i te kotahi hautoru o ana kaimātakitaki i te 30 hēkona tuatahi. He rite te nama, he rerekē rawa te raru, a ma te āhua anake o te rārangi e whakaatu ko tēhea te raru kei a koe. Nō reira, kaua e whai i te toharite, engari me ako ki te pānui i te taha: te pari tīmatanga, te heke māmā, te tōmuri ohorere, te piki i waenganui, te rārangi papatahi rānei. He tohu rerekē ia āhua mō tō whakahaere kōrero, a he rerekē te whakatika mō ia mea.

He aratohu tēnei pānui mō aua āhua. He hoa tēnei ki ētahi atu pānui e rua: ki te hiahia koe ki te mōhio he aha ngā nama tika, he wā mātakitaki toharite "pai" mō tētahi ataata 12-meneti, he CTR hauora rānei, kei roto tēnā i te How to Read YouTube Analytics: The Metrics That Actually Matter. Ki te hiahia koe ki te pānui i te pihi katoa hei pewa kōrero, kei roto tēnā i te YouTube Analytics for Storytellers. I konei, ka arotahi ahau ki te mea kotahi: e hiahia ana ahau kia titiro koe ki te mata kotahi, Analytics → Engagement → te tūtohi pupuri kaimātakitaki, a ka whakaingoa i te āhua, ka mōhio ai me aha koe.

Me pēhea te pānui i te āhua o te tūtohi pupuri kaimātakitaki?

Pānuitia mai i te taha mauī ki te taha matau, pērā i te rārangi manawa, a me titiro ki ngā mea e whā: te tere o te heke i te tīmatanga, te tere o te heke i waenganui, te tōmuri poutū kotahi, me te piki ake. Ka whakaatu te tūtohi i te paheketanga o ngā kaimātakitaki kei te mātakitaki tonu i ia hēkona, mai i te 100% i te 0:00 ki te toenga i te mutunga. Ko te tūtohi hauora ka heke māmā, heke tonu. Ko te mea kore-hauora he pari kei tētahi wāhi, a ko te wāhi o taua pari te tino tohu rongoā.

Kotahi te whakatika i mua i ngā āhua: tata kore rawa he tūtohi e noho papatahi ana. He mea noa te ngaro o ētahi kaimātakitaki i te wā e rere ana te ataata. Kaua e rapu i te rārangi papatahi i ngā wāhi katoa, kei te rapu koe i ngā wāhi e tere ake ai te heke o te rārangi i tō te wāhanga i mua atu, no te mea koira ngā wā i mutu ai te whai hua o tō kōrero mō te meneti e whai ake nei.

He aha te tikanga o te heke nui i te tīmatanga?

Ko te heke nui i te 15 ki te 30 hēkona tuatahi e tohu ana i takahia e tō tīmatanga tētahi kupu whakaari, kāore rānei i whakatakoto i tētahi. Ko te nuinga o ngā tūtohi ka ngaro te 10–20% i te 30 hēkona tuatahi ahakoa te aha, he tangata mātakitaki noa tēnā e whakatau ana. Engari ki te taka tō rārangi i te pari i reira, ka heke te 40% neke atu rānei i mua i te hēkona toru tekau, kāore te mōkihi (packaging) me te tīmatanga e whakaae ana: i hokona e te koromatua (thumbnail) me te taitara tētahi ataata, engari he ataata rerekē i tukuna e ngā hēkona tuatahi (kāore rānei i tuku i tētahi mea, he whakarite tōmuri i mua i te tīmatanga o te mea pono).

Ko te whakatika mō te pari tīmatanga he hanganga, a kei roto i te tīmatanga, kāore i roto i te metadata. Tīmata i roto i te wā i oati ai te taitara, kaua e hīkoi noa atu ki reira. Ki te mea ko te taitara "I drove 400 miles for the worst-rated diner in the state," me noho te tāpare tuatahi ki te whare kai, kaua i roto i tō motokā e whakamārama ana ka haere koe. Ko te putanga a te kaiwhakahaere kōrero mō te pari tīmatanga he rite tonu te tohu: i pānui koe i te ataata, kāore i tīmata i te ataata. He nui ake aku kōrero mō te mahi i te tīmatanga pērā i te "cold open" o te kiriata i roto i te storyteller companion, i konei, me mōhio noa ko te pari tīmatanga te āhua tino noa, a ko te mea nui rawa te whakahoki mai ina whakatikahia, no te mea ko ia kaimātakitaki ka puritia e koe i muri i te 0:30, he kaimātakitaki ka taea te pupuri i muri mai.

He aha te tikanga o te heke māmā, heke tonu?

Ko te heke māmā me te kore o ngā pari e tohu ana he pai te ataata engari he mātātoa rawa, kei te haere te tangata i ia wā no te mea kei muri te tere i tō rātou aro. Ko tēnei te āhua tuarua o te noa, a ko te mea iti rawa te whakaoho, ko te mea hoki e tino warewaretia ana. Kāore he hēkona kotahi hei tapahi; kei te turuturu noa te mea katoa. Ko tētahi ataata 12-meneti e heke ana mai i te 100% ki te 30% i runga i te rārangi maeneene kāore i pakaru, engari kei te kawe pea i te rua meneti kāore e hiahiatia ana.

Ka whakatikahia te heke māmā ma te whakanui i te mātotoru (density), kaua ma te toha whakaari. Tapahia ngā whakatā i waenga i ngā rerenga kōrero. Tapahia te haurua tuarua o ia tohu ina oti i a koe te whakatakoto, ko te wāhi e kōrero anō ai koe i tō kōrero te wāhi e piki ai te heke o te rārangi. Ko te heke māmā e hiahia ana ki te whakakiki pukuriri: tangohia tētahi ataata 12-meneti ki te 9, a ka papatahi te rārangi, no te mea me whai wāhi ia meneti e toe ana. Ko te heke māmā he tohu māmā a te tūtohi he nui rawa te ataata mō tōna kōrero.

He aha te tikanga o te tōmuri ohorere i tētahi hēkona kotahi?

Ko te heke nui i tētahi hēkona motuhake, he pari i waenganui i te rārangi māmā, e tohu ana i te mea kotahi i hē i taua hēkona tonu. Ko tēnei te āhua tino whaihua i runga i te tūtohi katoa, no te mea ka hoatu he taunga (coordinate) ki a koe. Whakapā atu ki te tōmuri, pānui i te wā, whakatuwhera i te ataata i reira, a ka mātakitaki i te 20 hēkona pērā i tētahi tangata rerekē. Kei reira tonu te take: he kōrero peka ke i ngaro ai te rārangi kōrero, he pānui kaitautoko roa, he wāhi i kōrero anō ai koe i tētahi mea kua whakaaturia kētia, he katakata rānei kāore i pai, i mate ai te tere.

Ko te pari te āhua tino ngāwari ki te whakatika noa iho no te mea kāore koe e hiahia ki te whakaaro noa. Kāore koe e hanga anō i te ataata; kei te tango noa koe i tētahi whakaaturanga. I te whakatika e whai ake nei, tapahia taua mahi, a ki te kāore anō te ataata kia whakaputaina, tapahia ināianei. Ko te kaihanga e whakatika ana i te pari kotahi i waenganui o te ataata i ia tukunga, kei te ako i a rātou anō, i ia ataata, i ngā mea motuhake e kore ai tō rātou ake kaimātakitaki e noho ki te mātakitaki.

He aha te take i piki ai i waenganui?

Ko te piki ake, tētahi wāhanga mātotoru ake rānei i runga i te rārangi pupuri kaimātakitaki e tohu ana i hoki whakamuri ngā kaimātakitaki ki te mātakitaki anō i taua wāhanga, ka piki ake te tūtohi ki te 100% no te mea kei te mātakitaki anō aua tangata i aua hēkona kotahi. Ko te piki te āhua tino onge, a ko te mea hoki e iti rawa te ako a ngā kaihanga, he hē tēnā. Ko te heke e whakaatu ana he aha te mea hei tapahi. Ko te piki e whakaatu ana he aha te mea hei hanga i te ataata e whai ake nei.

Ina kitea e koe he piki, whakaingoatia te mea kei roto. He whakaaturanga? He nama i runga i te mata i hiahia te tangata ki te pānui anō? He taahiraa i roto i tētahi akoranga i tino whaihua? He kōrero i tino rorofaru hei purei anō? Ahakoa he aha, koira tō kaimātakitaki e pōti ana ki tō rātou mahi mō te nuinga o tēnei. Ko te mea tino whaihua kua kitea e ahau i te pānui i aku ake piki, i ētahi wā ka mātakitakitia anō tētahi wāhanga 40-hēkona, a ko te 10 meneti huri noa kāore, ko te tikanga kei te huna te ataata pono i roto i te mea roa, a ko te ataata e whai ake nei me noho ko te piki anake, kua whakanuia. Kāore te piki i te mea hei miharo noa. He tohu mahi.

He aha te tikanga o te rārangi pupuri kaimātakitaki papatahi?

Ko te wāhanga roa, tata papatahi, he iti noa te heke o te rārangi i tētahi wāhanga katoa, te āhua tino pai ka taea e koe, a ko te mea tino uaua ki te hanga. Ko te tikanga i taua wāhanga, tata kore rawa he tangata i haere: i te mahi nui te whakaaturanga me te whai hua i ia hēkona. Kāore koe e whiwhi i te rārangi papatahi i te ataata katoa, a kaua e tumanako ki tēnā. Ko te mea e hiahia ana koe ko te kite ko tēhea ngā wāhanga ka papatahi, no te mea koira ngā wāhanga o tō whakahaere kōrero e mahi ana, a ko ngā wāhanga hei tārua māu ki ngā ataata o muri ake nei.

Pānuitia ngā wāhanga papatahi pērā i te pānui i ngā piki, hei tohu mō ngā mea e pai ana tō mahi. Ki te mea ka whakatikaia te rārangi e ō akoranga, a ka heke i ō wāhanga whakaaro, koira te tūtohi e kōrero ana ki a koe ko tēhea te whakatakotoranga i haere mai ai tō kaimātakitaki. He māmā te rārangi papatahi, he ngāwari hoki te wareware no te mea kāore he mea ohorere e puta ana i reira. Engari ko te "kore mea ohorere" te tino take: ko te rārangi papatahi he wāhanga kāore te kōrero i hoatu i tētahi take ki te tangata kia haere.

Me pēhea te huri i te āhua hei ataata pai ake mō muri ake nei?

Whakaingoatia te āhua matua, whakatikahia te mea anake e tohu ana ia, a whakarerekētia te taurangi kotahi i te ataata e whai ake nei kia taea ai e te tūtohi te kōrero ki a koe mehemea i mahi te whakatika. Ko te mahanga ko te pānui i te pari me te heke māmā me te tīmatanga ngoikore, ka huri i te toru i te wā kotahi, a kāore e ako i tētahi mea, no te mea kāore e taea e te pihi o tērā wiki te kōrero ki a koe ko tēhea te huringa i neke ai. Whiriwhiria te āhua tino kino i runga i te tūtohi, kōrerotia i roto i ngā kupu māmā te take, i tōmuri te tīmatanga, i kotiti te waenganui, i kōrero anō ahau i te 4:10, a ka tuhituhi i te tuhinga e whai ake nei hei karo i taua mea kotahi.

He mahi iti ake te utu i te pānui i te tūtohi i muri i te tukunga: pānuitia tō ake tuhinga pērā i te pānui a te tūtohi, i mua i tō whakaputa. Kei hea te rārangi e hiahia ana ki te pari? Kei hea e hiahia ana ki te heke māmā? Ka taea e koe te rongo i aua wāhi e rua i te tauira, te tīmatanga i tuhia e koe hei whakamahana, te wāhanga i puritia e koe no te mea he uaua te hopu, kaua no te mea e whai hua ana. Ka kitea e te tūtohi pupuri kaimātakitaki aua mea i muri i te tukunga. He kore utu te kite i mua.

Te wāhi o VidSeeds.ai

Ka mahi a VidSeeds.ai i mua i te tīmatanga o te tūtohi pupuri kaimātakitaki, nō reira kāore e taea te pānui i te pihi kāore anō kia puta, a kāore e kī pērā. He taputapu i mua i te tukunga: ka tātari i te ataata pono, te kōrero, ngā whakaaturanga, te tikanga, a ka whakarite i te taitara, te whakaahuatanga, ngā tūtohu, ngā upoko, me te koromatua mō YouTube, me TikTok, Instagram, Facebook, LinkedIn, me X ki te whakaputa koe i reira, i roto i ngā reo e 85. Ka arotake, ka whakatika koe i te katoa i mua i te haerenga ora o tētahi mea.

Ko te wāhi e pā ana ki ngā āhua i runga ake nei ko te tīmatanga me ngā upoko. Ko te tīmatanga ngoikore te take tino noa o te pari tīmatanga, a ko te kore e rite o te taitara-koromatua te mea tonu e whakatikahia ana e te mōkihi i mua i te tukunga, he taitara e ahu mai ana i te mea kei roto i te ataata, me ngā tāpare koromatua i tangohia mai i te ataata tonu, kia rite ai te kupu whakaari ki te mea e tukuna ana e te 30 hēkona tuatahi. Ka awhina ngā upoko ki te heke māmā, e hoatu ana i te mapi ki ngā kaimātakitaki kia noho ai rātou, kaua e māngere. Honoa tō rārangi a ka pānui tōna mohio i ngā mea kua mahi i runga i ō ataata, a ka whakatakoto i ana whakaaro ki runga i tēnā, kaua ki ngā tohutohu whānui. Kāore e whakatika i tētahi kōrero kāore he tangata e hiahia ana ki te mātakitaki, kāore he taputapu e taea te pānui i tētahi tūtohi kia puta. He rerekē motuhake e tika ana kia whakatakotoria ki te taha o vidIQ me TubeBuddy, a ka taea e koe te tīmata noa me te 30 Seeds, kāore he kāri.

Ngā Pātai Auau

He aha te tikanga o te heke nui i te tīmatanga o taku tūtohi pupuri kaimātakitaki?

Ko te tikanga i takahia e tō tīmatanga tētahi kupu whakaari, kāore rānei i tīmata i te ataata. Ko te ngaro o te 10–20% i te 30 hēkona tuatahi he mea noa, engari ko te heke o te 40% neke atu rānei i mua i te hēkona toru tekau e tohu ana i hokona e te taitara me te koromatua tētahi ataata engari he ataata rerekē i tukuna e ngā hēkona tuatahi, i whakapaua rānei e koe te tīmatanga ki te pānui i te ataata kaua ki te tīmata i te ataata. Tīmata i roto i te wā i oati ai te taitara.

He aha te tikanga o te rārangi pupuri kaimātakitaki papatahi?

Ko te wāhanga roa, tata papatahi e tohu ana i noho ngā kaimātakitaki i taua wāhanga katoa me te kore e haere, te āhua tino pai i runga i te tūtohi, ko te mea onge hoki. Kāore koe e whiwhi i te ataata katoa, nō reira titiro ki ngā wāhanga ka papatahi: koira ngā wāhanga o tō whakahaere kōrero e mahi ana, me ngā whakatakotoranga i haere mai ai tō kaimātakitaki. Tāruatia ngā mea kei roto i ngā wāhanga papatahi ki ngā ataata o muri ake nei.

He aha te take i piki ai i waenganui o taku tūtohi pupuri kaimātakitaki?

Ko te piki ake e tohu ana i hoki whakamuri te tangata ki te mātakitaki anō i taua wāhanga, e pana ana i te rārangi ki runga. E tohu ana i tō mea tino kaha, he whakaaturanga, he taahiraa whaihua, he nama i runga i te mata, he kōrero rānei e tika ana kia purei anō. Akohia ngā piki pērā i ngā heke: ko te heke e kōrero ana he aha te mea hei tapahi, ko te piki e kōrero ana he aha te mea hei hanga anō, a i ētahi wā ka whakaatu i tētahi ataata kiki ake e huna ana i roto i te mea roa.

He aha te rerekētanga o te heke māmā me te pari?

Ko te heke māmā he heke māmā, heke tonu me te kore o te raru kotahi, he mātātoa te ataata, he nui rawa hoki, a ko te whakatika he whakakiki pukuriri, kāore he whakaari. Ko te pari he heke poutū i tētahi hēkona kotahi, na te mea kotahi i hē: he kōrero peka ke, he pānui kaitautoko roa, he kōrero anō rānei. Ko ngā pari te mea ngāwari rawa ki te whakatika noa iho no te mea ka hoatu e te tūtohi te hēkona tika hei tapahi.

He aha te paheketanga mātakitaki toharite pai i runga i YouTube?

Kei te whirinaki ki te roa: tata ki te 60–70% mō te ataata i raro i te 5 meneti, 50–60% mō te 5–15 meneti, a 40–50% i muri i te 15 meneti. Engari he nui ake te hāngai o te āhua i tō te toharite, e rua ngā ataata ka taea te tiri i te 45% toharite i te wā i heke māmā tētahi, a i pari tētahi i te tīmatanga. Kei roto ngā tohu i te analytics metrics guide; pānuitia i te taha o te āhua, kaua ki tōna tūranga.