Ngā Tikanga Pai mō ngā Thumbnail o YouTube: He Aha Tānei e Whakanui Ana i tō CTR

I runga i te waea, ka whakaaturia e YouTube tō thumbnail kia rite te rahi ki te pane kuini, tata ki te 320×180 pixels, ā, ko te nuinga o ō mātakitanga ka puta i reira. Nō reira, mehemea ka kitea noa tō hoahoa i runga i te mata rorohiko nui, kāore e kitea i te waea. Ko te thumbnail te mahi i te haurua o te mahi ki te tiki pāwhiri; ko te taitara te mahi i tētahi atu haurua. Kei raro nei ngā mea i tino whai hua i taku whakapaipai i aku ataata tawhito, me ngā mea i hanga noa i te raruraru.

Ko te CTR, click-through rate (reiti pāwhiri), ko te ōrau o ngā tāngata i kite i tō thumbnail, ā, i whakatau ki te pāwhiri. Kāore he mea uaua atu i tēnā. Ka taea e tētahi thumbnail ngoikore te tiki 2% anake i runga i ngā whakaaturanga; ka taea e tētahi mea kaha i taua tūranga kotahi te tiki 6–8%. Ehara tēnā rerekētanga i te mea iti. Ko taua ataata tonu, ko taua hunga mātakitaki tonu, engari kia toru, kia whā rānei te maha ake o ngā mātakitanga, nō te mea i riro i tētahi ahua te pāwhiri, ā, kāore i riro i tētahi.

Me kī pēnei au i te tuatahi: e kore e taea e te thumbnail rawe te whakaora i tētahi ataata kāore he tangata e hiahia ana ki te mātakitaki. Māna e tiki te pāwhiri. Ma te toru tekau hēkona tuatahi e whakatau mehemea he pai te pāwhiri. Me hoahoa te thumbnail kia pono ki ngā mea kei roto i te ataata, ki te kore, ka hokona e koe he pāwhiri engari ka ngaro te kaititiro i te tekau hēkona i muri mai, he tohu kino ake tēnā ki a YouTube i te kore pāwhiri rawa.

He aha te take he mea nui rawa ai te thumbnail?

No te mea ka whakatau te tangata mā ō rātou kanohi i mua i te pānui i tētahi kupu. Ina huri te kaititiro i tana whāngai (feed), kei te tirotiro rātou i ngā ahua, ehara i ngā taitara. Kua kī a YouTube ko ngā thumbnail ritenga (custom thumbnails) kei runga i te nuinga o ā rātou ataata tino pai, ā, e hāngai ana tēnā ki tāu e kite nei: ko ngā hātepe (channels) e tipu ana, e whakaaro ana ki te thumbnail hei wāhanga o te ataata, ehara i te mea ka tāpirihia noatia i te mutunga.

Ka whakahoki hoki te thumbnail i te rongo ki te algorithm kitenga (discovery). Ki te teitei ake te CTR, ka kī atu ki a YouTube he pai tō ataata ki te whakaatu ki te tini o te tangata, nō reira ka whakaaturia nuitia, ka nui ake ngā whakaaturanga (impressions), ā, ka nui ake ngā mātakitanga. He rerekē te hua o te CTR iti. Ehara te ahua i te whakapaipai noa. He whakauru tūranga (ranking input) tēnei.

He aha te mea e mārama ai te thumbnail i te rahi o te pane kuini?

Ko te rerekētanga o ngā tae (contrast), kotahi te kaupapa mārama, me te tata kore kupu. Koira anake te rārangi, ā, ko te nuinga o ngā thumbnail ngoikore ka ngaro tētahi o ēnei.

Ko te rerekētanga o ngā tae te wāhanga e whakaitiitia ana e te tangata. Kāore tō thumbnail e whakataetae ana i roto i tētahi taiwhanga toi, kei te noho kē i roto i te pakitara o te maha o ngā thumbnail kē, e whawhai ana mō taua kanohi kotahi. Ko ngā tae e noho hāngai ana i te wira tae (color wheel) te mea tino pūrua: he karaka i runga i te kikorangi, he whero i runga i te kāriki-kikorangi (teal), he kōwhai i runga i te pouri. Anei tētahi whakamātau koreutu e tekau hēkona te roa, huri i tō thumbnail ki te pango me te ma (grayscale). Mehemea ka hanumi te kaupapa me te tuara ki taua hina kotahi, he iti rawa tō rerekētanga tae, ā, ka ngaro i runga i te waea.

Kotahi te kaupapa. Kaua e toru. Me whai wāhi te kanohi hei tau i te haurua hēkona i mua i te huri tonu o te koromatua. He kanohi, he hua, he mea kotahi rānei e tū pakari ana, kōwhiria kia kotahi, ā, meinga hei toa. Ko ētahi atu mea katoa he raru noa iho ka mimiti i te rahi iti.

Me te kupu: kia toru, kia whā rānei ngā kupu, te mōrahi. Kei te taitara kē ngā kupu i rapu ai te tangata. Ko te mahi a te thumbnail he whakaoho i te kare-ā-roto e kore e taea e te taitara. He pai te "WORTH $1,200?". Ko te "How I Finally Managed to Grow My Channel This Year" kāore e taea te pānui i te rahi iti, ā, he whakahoki noa i te taitara. Mehemea ka tāpiri kupu koe, meinga kia nui, kia pakari hoki, he momotuhi sans-serif taumaha me tētahi rārangi pouri i waho (outline) kia ora ai i runga i ngā tuara katoa.

He tino āwhina ngā kanohi, he pūrākau noa iho rānei?

He āwhina tonu ta rātou, engari ko te whakaaturanga o te kanohi (expression) te mea e mahi ana, ehara i te kanohi ake. Ko te kanohi mārire he rite ki te pepa pakitara (wallpaper). Ko te kanohi e whakaatu ana i te tauhohenga pono (te ohorere, te hihiri pono, te "e tū, he aha tēnā?") ka hoatu he kare-ā-roto ki te kaititiro i mua i te pānui i tētahi mea. Kua hangaia ō tātou roro ki te pānui tere i ngā kanohi; e whakamahi ana te thumbnail i tēnā.

Ko ētahi mea e whai hua ana mō ngā kanohi: meinga te kanohi kia nui i roto i te anga kia kitea ai te kare-ā-roto i runga i te waea, kia pono te whakaaturanga o te kanohi, kaua e waiho hei menemene rūpahu mō te kāmera, ā, mehemea ka whakatakotoria he kupu ki te taha o te kanohi, me titiro ngā kanohi ki taua kupu, mā te titiro e kukume te aro ki te wāhi e hiahia ana koe. Kāore tēnei e kī ana me noho koe hei hātepe "tangata rongonui". Ko te ringa ohorere e hoki mai ana i tētahi papa iahiko (circuit board) he rite tonu te mahi ki te kanohi.

Mehemea kāore tō tūranga motuhake (niche) e hāngai ana ki te kanohi, pēnei i ngā arotake hua, ngā tūtohi pūtea, ngā tākaro ataata, me whakawhirinaki nui atu ki te rerekētanga o ngā tae me tētahi mea kotahi e tū motuhake ana. He kōwhiringa taunoa kaha te kanohi, ehara i te ture.

Me pēhea taku mōhio mehemea ka whai hua taku thumbnail i mua i te tuku ake?

Whakamimitihia, ā, tirohia i runga i tō waea, kaua i runga i tō mata whakatika ataata. Ma tēnā tikanga kotahi e hopu te nuinga o ngā raru. Me hoahoa i te rahi tonu ka kitea e ō kaititiro, tata ki te 320×180, ā, mehemea ka mārama i reira, ka mārama i ngā wāhi katoa. Mehemea me whakapāpaku ō kanohi, ka pērā anō te hunga e huri ana i o rātou mata.

Whakamahia te whakamātau pango me te ma (grayscale) mō te rerekētanga tae. Whakatakotoria ki te taha o te rua, toru rānei o ngā thumbnail kua tū kē mō tō kaupapa, ā, patai i te patai pono: e tū motuhake ana taku mea, ka ngaro rānei i roto i te rārangi? Ā, kia mau ki te pono, ko te thumbnail e oati ana i tētahi mea kāore i roto i te ataata ka whakataka i tō pupuri kaititiro (retention), ā, ka nui ake te kino o tēnā i tētahi thumbnail noa iho.

He whakamātau ngāwari mō te thumbnail i mua i te tuku ake

Before you publish, run through this:

• Kotahi te kaupapa mārama e tau tonu ai te kanohi.
• He nui te rerekētanga tae, ka pāpāho i te whakamātau pango me te ma.
• Kia toru, kia whā rānei ngā kupu o te tuhinga, kia nui, kia pakari me tētahi rārangi i waho.
• He whakaaturanga kanohi pono mehemea he kanohi kei reira.
• E taea ana te pānui i te 320×180 i runga i te waea tūturu.
• He pono ki ngā mea kei roto i te ataata.
• 1280×720 nui atu rānei, 16:9, i raro i te 2MB.

Kāore koe e hiahia ki te raupaparorohiko utu nui mō tēnei. Ma te mahere koreutu a Canva, GIMP, tae atu ki te Google Slides kua kaweake hei ahua, ka whiwhi koe i tētahi thumbnail mārama mehemea e tika ana ngā kōwhiringa hoahoa i runga ake nei. He iti noa iho te hiranga o te taputapu i te rerekētanga o ngā tae me te pono.

Te wāhi ki a VidSeeds.ai

Ko tēnei wā i mua i te tuku ake, te kōwhiri i te anga, te whakarite kia mārama te tuhinga, te hāngai ki te ataata, koira tonu te take i hangaia ai a VidSeeds.ai hei āwhina i a koe. Ka hono koe i tō hātepe, ka tuku ake rānei i te ataata, ā, ka tātarihia te ihirangi tūturu (te kōrero, ngā whakaaturanga, ngā wā whakahirahira) ka whakaputa i tētahi thumbnail hei whakaae māu i mua i te haere ora. Ko te tuhinga e hiahia ana koe ki runga i te thumbnail ka hangaia e te tauira i roto i te ahua, kāore he kaiwhakatika inaki (overlay editor) motuhake hei whakararuraru i a koe, ā, kua whakaritea te rahi kia mārama tonu i runga i te waea. Mehemea ka whakaputa koe i tua atu o YouTube, ka pērā anō mō TikTok, Instagram, Facebook, LinkedIn, me X, i roto i ngā reo e 85.

He rerekē tēnei e tū motuhake ana ki a vidIQ me TubeBuddy, ko te rerekētanga ko tana pānui i te ataata tonu i mua i te tuhi i tētahi mea. Kāore e hoahoa i te reka māu, ā, māu tonu e arotake, e whakatika ngā hua katoa i mua i te whakaputanga. Ka taea e koe te timata koreutu me te 30 Seeds, kāore he kāri. Mehemea ko ngā thumbnail tō take whakaroa, koira te wāhanga ka tangohia e ia. Tirohia te kaihanga thumbnail, te whakapaipai i mua i te tuku ake rānei mō ngā mea e pā ana ki tua atu o te ahua.

Ngā Pātai Auau

He aha te reiti pāwhiri (CTR) pai i runga i a YouTube?

Mō te nuinga o ngā hātepe, ko te hononga o te thumbnail me te taitara e tau ana ki te 4–6% CTR he pai, ā, ko ngā mea kaha ka tae ki te 8% nui atu rānei. Engari ko te CTR e hāngai ana ki te wāhi e whakaaturia ana tō ataata, ko te ataata e whakaaturia ana ki te hunga whānui ka iti ake te CTR i tētahi e whakaaturia ana ki ō kaiohauru (subscribers). Whakatauritehia tētahi thumbnail ki te toharite o tō ake hātepe, ehara ki tētahi tau whānui.

Kia hia ngā kupu me noho ki runga i te thumbnail o YouTube?

Kia toru, kia whā rānei te mōrahi. Kei te taitara kē ngā kupu rapu; me tāpiri te tuhinga thumbnail i tētahi kare-ā-roto e kore e taea e te taitara, i roto i ngā reta nui, pakari hoki kia taea ai te pānui i te rahi o te pane kuini i runga i te waea. Ki te nui ake i te whā ngā kupu, ka hanumi noa iho i te rahi e kitea ana e te nuinga o te tangata.

Me noho tōku kanohi ki runga i taku thumbnail?

Kāore, engari he āwhina te whakaaturanga kanohi pono mehemea e hāngai ana. Ko ngā kanohi e whakaatu ana i te kare-ā-roto pono ka kukume pāwhiri nō te mea ka tere ake te pānui i te kanohi i te tuhinga. Mehemea kāore tō tūranga motuhake e hāngai ana ki te kanohi, pēnei i ngā arotake hua, pūtea, tākaro ataata, me whakawhirinaki ki te rerekētanga tae nui me tētahi mea kotahi e tū motuhake ana. He kōwhiringa taunoa kaha te kanohi, ehara i te mea me whai tonu.

Me rite tonu te ahua o ngā thumbnail katoa i runga i taku hātepe?

Me pupuri i tētahi kāhua e mōhiotia ana, he papatono tae me tētahi momotuhi rite tonu hei āwhina i ngā kaititiro ki te kite i ō ataata i roto i te whāngai kīnakinaki, engari kaua e tuku i te pāwhiri kia ngaro mō te pupuri noa i te tauira. Ka taea e ngā rārangi motuhake, ngā mahi tahi, ngā ataata rerekē rānei te whakatika i te tauira mehemea ka whiwhi i tētahi thumbnail kaha ake.

Ka taea e au te huri i te thumbnail i muri i taku whakaputanga?

Ae, ā, ko tētahi tēnei o ngā mahi tino whai hua (ROI) ka taea e koe i tētahi ahiahi. Mehemea he ngoikore te thumbnail o tētahi ataata tawhito, hurihia ki tētahi mea mārama ake, ā, tirohia te CTR. Ko te whakapaipai i ō ataata tawhito pēnei ka whakaatu i te tipu e huna ana i roto i ngā ataata i whakaaro ai koe kua kore he painga.