The Creator Economy Has a Cognitive Load Problem, Not a Creativity Problem

Isizathu esenza ukuthi ukuhambisa isiteshi (channel) kuzwakale kusinda akukhona uku-filma noma uku-editor, yilezo zinqumo ezincane eziyishumi nambili ezilandelanayo ngemuva kokuba ividiyo isiqediwe. Isihloko (Title). Incazelo (Description). Ama-tags. Iyiphi ifreyimu ezoba yi-thumbnail. Yini okufanele uyibhale ku-pinned comment. Ngesikhathi uqeda ividiyo, ingxenye yobuchopho bakho eyenza umsebenzi wobuciko isuke isikhathele, kodwa usuke usayicela ukuba iqhubeke nokuthatha izinqumo ezibalulekile. Lowo ngumthwalo wengqondo (cognitive load), futhi yingakho abasunguli bokuqukethwe (creators) beyeka iziteshi abasazithanda. Isixazululo akukhona ukuba nokuzithiba okwengeziwe. Isixazululo ukuba nezinto ezimbalwa okufanele uzinqume.

Ngizokusho obala okungakhulunywa ngakho: izeluleko eziningi zokukhathala ngokomqondo (burnout) eziya kuba-creators zikhuluma ngomqondo (mindset), kanti umqondo akuyona inkinga enkulu lapha. Ungase ube nogqozi olugcwele kodwa uqede konke uku-upload unamathebhu e-browser ayishumi nambili avulekile futhi ungazi ukuthi iyiphi isinqumo okufanele usithathe kuqala. Lesi sihloko sikhuluma ngokunciphisa izinqumo, hhayi ngokuzizwa ungcono.

Kungani ukuhambisa isiteshi kuzwakala kukhathaza kangaka?

Ngoba umsebenzi awupheli lapho ividiyo iphela, uvele ushintshe usuka ekubeni owobuciko uya kwezokuphatha, futhi ubuchopho bakho abutholi sikhathi sokuphumula. U-filme into obuyikhathalela. Manje lobo buchopho obubodwa obukhathele kufanele buhumushe ukuthi ividiyo imayelana nani ngempela, buphendule lokho kube yisihloko esithembekile nesikhangayo (clickable), ubhale incazelo, ukhethe ama-tags, ukhethe ifreyimu ye-thumbnail, unqume ukuthi ama-chapters aya kuphi. Akukho kulokhu okunzima kukodwa. Kodwa uma kuhlanganiswe ndawonye, ekupheleni kwe-edit ende, yikho okukhipha amandla abantu kancane kancane.

Izazi zengqondo zinalo igama lalo msebenzi: ukukhathala ngezinqumo (decision fatigue). Lapho wenza izinqumo eziningi ngosuku, yilapho izinqumo zakho zakamuva ziba zimbi kakhulu, uze ugcine usukhetha inketho yokuqala ebonakala ilungile noma ungasanqumi nhlobo, ushiye ividiyo ihlezi ingashicilelwe. Ezinhlelweni zami zoku-upload, ngalubona lolu hlelo ngaphambi kokuba ngibe negama lalo. I-edit yayiphela phakathi kwamabili, kanti isihloko sasisala singenalutho ngemva kwesonto. Ividiyo yayingeyona inkinga. Ukunquma yikho okwakuyinkinga.

Yini ngempela ethwala lo mthwalo, futhi akukhona ukungabi nemicabango

Kunezindleko ezintathu ezahlukene ezicashe ngaphansi kokuthi "ngizovele ngiyi-poste":

Izindleko zokuhumusha (interpretation cost) zihlanganisa ukuthola ukuthi ividiyo imayelana nani ngamagama umuntu ongamazi angawafuna (search). Uyazi ukuthi "ukushayela ukhuphuka iphasi", kodwa ingabe igama lokusesha lithi scenic drive, mountain road, igama lendawo, noma kokuthathu?

Izindleko zokuhumusha (translation cost) zihlanganisa ukuthatha lowo mqondo nokuwubumba kuleyo naleyo nkundla. Isihloko se-YouTube, i-caption ye-TikTok, nencazelo konke kudinga umqondo ofanayo oshiwo ngendlela ehlukile, futhi ukugcina izinguqulo ezintathu ekhanda lakho ngesikhathi esisodwa kuwumthwalo omkhulu.

Izindleko zokunakekela (maintenance cost) yikho konke okubuyayo: ukuhlola kabusha amavidiyo amadala, ukulungisa i-tag, ukubuyekeza incazelo lapho kukhona okushintshayo. Kuncane ngesikhathi ngasinye kodwa kuyaqhubeka unomphela.

Phawula ukuthi yini engekho kulolu hlu, ubuciko (creativity). Akukho kulokhu okumayelana nokuphelelwa yimicabango. Kumayelana nomthwalo wokuhambisa imicabango osuvele unayo. Yilowo mahluko owenziwa yisihloko: i-creator economy ayinalo iphushana lokushoda kobuciko. Inenqwaba yomsebenzi wezokuphatha.

Yini okufanele ngiyeke ukuyenza ukuze nginciphise lo mthwalo?

Yeka ukuthatha konke uku-upload njengekhasi elingenalutho, futhi uyeke ukwenza isinqumo esifanayo kabusha njalo ngesikhathi. Ukukhululeka kwengqondo okushodile kuza ngokuphendula izinqumo eziphindaphindekayo zibe yizinto ezizenzakalelayo (defaults) ozibuyekeza kuphela lapho kukhona okushintshayo. Ezimbalwa ezisebenzile esiteshini sami:

Yeka ukuvula amathebhu amaningi ukuze "ucwaninge isihloko." Iningi lezihloko zakho lingavela ohlwini olufushane lwamaphethini osuvele uyazi ukuthi ayasebenza esiteshini sakho. Gcina lolo hlu kumanothi. Nquma kanye kuphela.

Yeka ukufuna kuyo yonke ividiyo ifreyimu ye-thumbnail njalo ngesikhathi. Khetha izikhathi ezintathu noma ezine ezivame ukwenza ama-thumbnails amahle, ubuso obucacile, indawo ebanzi, isithombe esimangalisayo, bese ukhetha phakathi kwalezo kuphela.

Yeka ukubhala izincazelo kusukela ekuqaleni. Umugqa wokuqala yiyona ngxenye kuphela abantu abaningi abayifundayo ekhasini lokubuka, ngakho-ke bhala lowo ngokucophelela bese uvumela i-template egciniwe ukuba ithwale okunye okusele.

Yeka ukunquma kabusha ama-tags akho, ama-chapters, kanye nefomethi ye-pinned-comment njalo uma u-uploader. Uma isakhiwo sevidiyo edlule sisebenzile, sisebenzise futhi. Ukungaguquguquki akukhona ukuyekethisa kwezobuciko; yindlela ovikela ngayo amandla angena kuvidiyo elandelayo.

Ngingazenza kanjani izinqumo ngama-batch esikhundleni sokuzenza nganye nganye?

Hlanganisa uhlobo olufanayo lwesinqumo bese usenza ngesikhathi esisodwa, ngenkathi leyo ngxenye yobuchopho bakho isasebenza. Ukushintsha phakathi kokuthi "ba nobuciko" nokuthi "hlaziya" kunenkokhelo njalo uma ushintsha, ngakho-ke ungashintshi izikhathi eziyishumi ngoku-upload ngakunye. Editor amavidiyo amabili noma amathathu, bese ubhala izihloko zazo zontathu ngesikhathi esisodwa, bese wenza wonke ama-thumbnails amathathu. Uzothatha izinqumo ezingcono futhi uzizwe ungakhathali kangako, ngoba uyekile ukukhokha intela yokushintsha kaningi.

Enye ingxenye yokwenza izinto ngama-batch ukunquma izinto ezimbalwa kakhulu. Eminye imisebenzi yangemva kokukhiqiza (post-production) ingaphindaphindeka ngempela futhi ayidingi isinqumo somuntu njalo ngesikhathi, futhi leyo yingxenye okufanele uyidlulisele phambili.

Lapho ithuluzi lisusa khona isinqumo ezandleni zakho

Yilapho ngizocacisa khona, ngoba izincomo ezingacacile azisizi muntu. I-VidSeeds.ai isusa omunye wemisebenzi emikhulu ephindaphindekayo: i-metadata. Ngaphambi kokuba u-upload-e, ihlaziya ividiyo yangempela, inkulumo, izigcawu, ukuthi leyo nto imayelana nani, bese ibhala isihloko, incazelo, ama-tags, ama-chapters, ne-thumbnail ye-YouTube, futhi uma ushicilela lapho nawe, i-TikTok, Instagram, Facebook, LinkedIn, ne-X, ngezilimi ezingama-85. Amafreyimu e-thumbnail ewaphakamisayo avela kuvidiyo yakho uqobo, ngakho-ke ubuso nesikhathi kungokoqobo, akukhona okokuzenzisa. Ubuyekeza futhi u-editor konke ngaphambi kokuba noma yini ishicilelwe, akukho okushicilelwayo ngaphandle kwemvume yakho.

Lokho ekwenzayo ngomthwalo wengqondo kuncane: kuphendula ikhasi elingenalutho libe yi-draft osabela kuyo esikhundleni sesinqumo okufanele usidale uwedwa phakathi kwamabili. Ukusabela kokuthi "nansi isihloko, sishintshe uma uthanda" kubiza ubuchopho bakho kancane kakhulu kunokubhala esisodwa kusukela phansi. Lokho engeke ikwenzele kona ukuba nomcabango, ukuku-filma, noma ukwenza ividiyo emaphakathi ibe yinhle kakhulu, isiza abantu abalungile ukuba bathole ividiyo esivele iyinhle. Ihlukile futhi izimele ku-vidIQ ne-TubeBuddy, ngomehluko wokuthi yona ifunda ividiyo uqobo kuqala. Ungaqala mahhala ngama-Seeds angama-50, alikho ikhadi elidingekayo.

Yileso sizathu sonke sokuyisebenzisa lapha: into eyodwa encane okufanele uyigcine ekhanda lakho ngemuva kokuba u-uploader njalo.

Imibuzo Evame Ukubuzwa

Kungani aba-creators bekhathala ngokomqondo (burnout) uma besakujabulela ukwenza amavidiyo?

Kuvame ukuthi akukhona uku-filma noma uku-editor okubakhandlayo, yilezo zinqumo ezincane eziningi ngemuva kwalokho: isihloko, incazelo, ama-tags, i-thumbnail, ama-chapters. Lowo mthwalo wezinqumo zangemva kokukhiqiza uyanqwabelana ngesikhathi amandla obuciko esephelile, yingakho abantu beyeka iziteshi abasazithanda. Ukunciphisa inani lalezo zinqumo kusiza kakhulu ekukhathaleni kunanoma yisiphi iseluleko sokugqugquzela.

Yini i-decision fatigue futhi ikuthinta kanjani isiteshi?

I-decision fatigue ukwehla kwekhwalithi yezinqumo zakho njengoba wenza eziningi zazo ngosuku. Ku-creator kubonakala njengevidiyo esiqediwe ehlala ingashicilelwe ngoba isihloko sisazwakala sinzima kakhulu ukuba sinqunywe. Isixazululo ukwenza izinqumo ezimbalwa ezintsha, uphendule izinqumo eziphindaphindekayo zibe yizinto ezizenzakalelayo ezingasetshenziswa kabusha.

Ngingazenza kanjani izinqumo zokuqukethwe ngama-batch ukuze ngonge amandla engqondo?

Hlanganisa izinqumo zohlobo olufanayo bese uzenza ngesikhathi esisodwa esikhundleni sokushintsha phakathi kwendlela yobuciko neyokuhlaziya izikhathi eziyishumi ngoku-upload ngakunye. Editor amavidiyo amaningana, bese ubhala zonke izihloko, bese wenza wonke ama-thumbnails. Ukushintsha izindlela kunenkokhelo yengqondo njalo ngesikhathi, ngakho-ke ukwenza ngama-batch kunciphisa umthwalo futhi kwenza izinqumo zakho zibe ngcono.

Ingabe ukusebenzisa ithuluzi lokuthuthukisa (optimization tool) kwenza isiteshi sami singathembeki (less authentic)?

Cha, uma uqhubeka nokulawula umphumela. Ithuluzi elibhala i-metadata kusukela kuvidiyo yakho yangempela futhi likuvumele ukuba u-editor konke ngaphambi kokushicilela lisusa umsebenzi onzima, hhayi izwi lakho, nguwe ogunyaza isihloko sokugcina, incazelo, ne-thumbnail. Inhloso ukusebenzisa ukwahlulela kwakho ezintweni ezibalulekile, hhayi ekunqumeni kabusha ama-tags njalo ngesonto.