Ikhalenda Lomdali Ongaguqukiyo: Ukugwema Ukukhathala Ngokuhlelekile

Kufanele uthumele kangaki ngempela? Impendulo eqotho yileyo okungekho muntu oyithengisayo esifundweni (course): isigqi ongasimisa unyaka wonke singcono kunesisheshayo ozosiyeka ngemva kwenyanga eyodwa. Ividiyo eyodwa enhle ngeviki, njalo ngeviki, izokhula kakhulu kunokulayisha (uploads) kwansuku zonke okume ngoMashi. Okusele kulokhu kumayelana nendlela yokwakha lelo khalenda ukuze lingadli impilo yakho kancane kancane.

Ngizokutshela lapho ngigcine khona ngaphambi kokuba ngikutshele ukuthi kungani. Esiteshini sami (channel), ngithumela cishe kanye ngeviki, ngigcina amavidiyo ambalwa aqediwe elindile (reserve), futhi angiyithinti i-editor ngezimpelasonto. Yilokho kuphela. Kungithathe isikhathi ukufika lapho, ngoba izeluleko eziningi ezizwakalayo zikhomba kwelinye icala.

Kufanele ngithumele kangaki ku-YouTube?

Thumela kaningi ngendlela ongakwazi ngayo ngaphandle kokukuzonda, futhi ungayidlulisi ngisho nevidiyo eyodwa. Eziteshini eziningi lokho kusho kanye ngeviki noma kanye emavikini amabili. Inombolo ibaluleke kancane kakhulu kunokuthi ungaqhubeka yini nokwenza njalo ngenyanga yesishiyagalolunye, lapho isasasa seliphelile futhi impilo ikulethele ingane egulayo noma umsebenzi wasemini othathe isikhathi eside.

"Ukulayisha kwansuku zonke, sebenza kanzima ngenkathi balele" yiseluleko esiziba indlela ividiyo eyenziwa ngayo ngempela. Ividiyo eyodwa isho ukubhala, ukushutha (filming), ukuhlela (editing), ukuklama i-thumbnail, nokuhlela izihloko (titles), incazelo (description), nama-tags. Ukwenza konke lokho nsuku zonke akusona ukuzinikela, kuwukubala izinsuku ezisele ngaphambi kokuba uyeke ngokuphelele. I-algorithm ayiwuklomelisi inyanga yobuqhawe; iklomelisa isiteshi esisaqhubeka nokushicilela lapho iningi labancintisana nabo bakudala selithule.

Ngakho-ke khetha isigqi esingakubandaza kancane. Isigqi esizinzile nesingadabukisi siyawina.

Ingabe kungcono ukuthumela kakhulu noma ukuthumela okuqukethwe okungcono?

Okungcono, cishe ngaso sonke isikhathi. Ividiyo eyodwa eyenziwe kahle njalo emavikini amabili ijwayele ukusebenza kahle kunezinqwaba zamavidiyo aphuthunyisiwe, ngoba i-YouTube ibeka phambili ukwaneliseka kwababukeli, ikakhulukazi isikhathi sokubuka (watch time) nokugcinwa kwababukeli (retention), hhayi isibalo sokulayisha nje. Amavidiyo ayishumi nane aphakathi nendawo alahlekelwa abantu emizuzwini yokuqala engamashumi amathathu afundisa i-algorithm ukuthi isiteshi sakho asikufanele ukunconywa.

Lokhu akusho ukuthi ube novalo kakhulu ungashicileli lutho. Imvume yokunciphisa ijubane uye esigqini lapho ividiyo ngayinye ifinyelela ezingeni lakho elilindelekile. Umdali okhathala ngokweqile (burnout) bese anyamalale akathumeli vidiyo enhle neyodwa. Umdali osesephila ngemva konyaka uyaqhubeka nokukhula. Ukungaguquki ongakwazi ukukubamba kunqoba amandla amakhulu ongakwazi ukuwagcina.

Ngikuhlela kanjani okuqukethwe ngenqwaba (batch content) ukuze kungathathi isonto lami lonke?

Hlanganisa uhlobo olufanayo lomsebenzi esikhundleni sokuthinta yonke imisebenzi nsuku zonke. Ubuchopho bakho bukhokha intela yangempela njalo lapho bushintsha izindlela zokusebenza, kusukela ekubhaleni kuye ekuhleleni kuye ekuphenduleni i-imeyili, futhi lelo nani lokushintsha liyingxenye enkulu, engabonakali yokuthi kungani ukudala kuzwakala kukhathaza kakhulu. Bhala konke ngasikhathi sinye. Shuta konke ngasikhathi sinye. Ikhanda lakho lihlala egiyeni elilodwa isikhathi eside, futhi umsebenzi ofanayo ukukhathaza kancane.

Nansi isigqi sevidiyo eyodwa ngeviki esisindile ekuthintaneni nempilo yangempela:

Sebenzisa isikhathi esisodwa (block) ekuhleleni, ucwaningo, izihloko, imiqondo yama-thumbnail, i-script, futhi ungayithinti ikhamera. Sebenzisa isikhathi esihlukile ekushutheni, amalambu esethelwe kanye; uma unamandla, shuta amavidiyo amabili bese ugcina eyesibili. Hlela (edit) ngesikhathi sayo esikhethekile, ufake ama-headphones, i-imeyili ivaliwe. Ngemva kwalokho, phatha umsebenzi wosuku lokulayisha, ukuqedela i-thumbnail, ukubhala i-metadata, ukuhlela isikhathi (scheduling), ngasikhathi sinye. Shiya ezokuphatha (ama-imeyili, amadili emikhiqizo, izinto zemali ezidina) ngesikhathi sazo ukuze zingangeni esikhathini sokudala.

Indlela ohlukanisa ngayo lezo zikhathi phakathi nesonto lakho kukuwe ukuthi unqume. Iphuzu akulona igridi eqondile. Ukuthi "ukuhlela" kanye "nokubhala incazelo" akuhlangani neze emahoreni afanayo, kulwela ingxenye efanayo yobuchopho bakho.

Futhi tenga okungenani usuku olulodwa olugcwele ungenzi lutho kulo. Hhayi "ukubamba umsebenzi osele", kodwa ukuphumula ngokuphelele. Isonto ophatha ngalo ukuphumula njengento oyenza lapho konke okunye sekuqediwe yisonto ongeke uphumule kulo neze.

Mangaki amavidiyo okufanele ngigcine ngiwaqedile futhi elindile?

Zimisele ukuba namavidiyo amabili kuya kwamathathu aqediwe ngokuphelele, ahlelelwe isikhathi, ahlala elindile (reserve) ngaso sonke isikhathi. Impilo iyenzeka, uyagula, ufuna iholide langempela, ukushutha kuyabhuntsha. Leyo buffer iyona eyenza umehluko phakathi kokuthi "ngizohlehlisa ukulayisha" kanye nokwethuka kwango-11 ebusuku kokuthi "kufanele ngithumele kusasa futhi anginanto."

Uyakha i-buffer emavikini akho angcono kakhulu, hhayi amabi kakhulu. Noma yiliphi isonto onamandla okushuta amavidiyo amabili, yenza njalo, bese uvumela eyodwa ilinde. Indawo yokugcina (reserve) iyona ephendula isonto elinzima lisuke ekubeni yinhlekelele liye ekubeni yinto nje ejwayelekile. Futhi iyona nto enkulu kunazo zonke engigcine ngithumela ngisho nangezikhathi lapho ngingazizwa ngifuna ukwenza lutho nhlobo.

Yini ngempela ebangela ukukhathala ngokweqile (burnout) komdali?

Akuyona kakhulu imisebenzi yokudala, kodwa yinqwaba yemisebenzi emincane eyizungezile. Ukubhala incazelo, ukufuna ama-tags, ukulungisa i-thumbnail, ukuhlola kabusha ukuthi ukusethe kahle yini konke, akukho kulokhu okuyingxenye ongenele yona kulokhu, futhi konke lokhu kuqeda kancane kancane amahora obuhlele ukuwasebenzisela ukushutha noma ukuphumula. Umsebenzi owuthandayo awukukhathazi ngokweqile. Umsebenzi wokupakisha owugoqile yiwo okukhathazayo.

Yileso sizathu esiqotho sokususa umsebenzi we-metadata ezandleni zakho ukuze ikhalenda lihlale lizinzile. I-VidSeeds.ai ihlaziya ividiyo uqobo lwayo, inkulumo, izigcawu, ukuthi ividiyo imayelana nani ngempela, ngaphambi kokuba ulayishe, bese ibhala isihloko, incazelo enezahluko (chapters), ama-tags, ne-thumbnail ukuze ukubuyekeze. Uma ushicilela ezindaweni ezingaphezu kweyodwa, yenza okufanayo naku-TikTok, Instagram, Facebook, LinkedIn, naku-X, nganoma yiluphi ulimi kwizilimi ezingama-85. Uvumela konke ngaphambi kokuba noma yini iye kubabukeli; akukho okuzishicilelayo ngokwakho. Ngeke yenze ividiyo abantu abangafuni ukuyibuka, futhi ngeke ibhale i-script sakho. Okuyisusayo yisikhathi esiyingxenye yehora somsebenzi onzima we-metadata ngokulayisha ngakunye, futhi phakathi konyaka wamavidiyo wamasonto onke, leyo ngxenye yehora yayiyisizathu sangempela sokuthi ikhalenda lizwakale lisinda. Kuyindlela ezimele esikhundleni se-vidIQ ne-TubeBuddy, futhi ungaqala mahhala ngama-Seeds angama-50, ngaphandle kwekhadi.

Yilapho kuphela ithuluzi elingena khona kule ngxoxo: lenza isigqi esizinzile sibe lula ukusibamba. Alithatheli indawo isigqi uqobo lwaso.

Imibuzo Evame Ukubuzwa

Kufanele ngithumele kangaki ku-YouTube ukuze ngikhule?

Kanye ngeviki kwanele eziteshini eziningi, futhi kanye emavikini amabili kusasikhulisa isiteshi uma amavidiyo emuhle. Okubalulekile ukugcina isigqi unyaka wonke, hhayi imvamisa yokuthumela nje. Uhlelo ongasimisa luyakhula; olusheshayo oluyekayo alwenzi lutho.

Ingabe kubi ukuthatha ikhefu ekuthumeleni?

Ikhefu elifushane, elihleliwe alivamile ukulimaza isiteshi, futhi umdali okhathale ngokweqile wenza amavidiyo amabi kakhulu noma kunjalo. Ababukeli bakho abajwayelekile bayahlala. Ukungaguquki kwesikhathi eside kubaluleke kakhulu kunanoma yiliphi igebe elilodwa, ngakho-ke yakha i-buffer encane yamavidiyo aqediwe bese uyisebenzisa.

Kusho ukuthini ukuhlela okuqukethwe ngenqwaba (batch content)?

Ukuhlela ngenqwaba (batching) kusho ukuhlanganisa uhlobo olufanayo lomsebenzi, konke ukubhala kwakho, bese kuba konke ukushuta kwakho, bese kuba konke ukuhlela kwakho, esikhundleni sokwenza ingxenye ngayinye nsuku zonke. Kunciphisa amandla engqondo adingekayo ekushintsheni phakathi kwezindlela zokusebenza, ngakho-ke umthamo ofanayo womsebenzi ukukhathaza kancane.

Mangaki amavidiyo okufanele ngibe ngiwahlelele isikhathi kusengaphambili?

Amavidiyo amabili kuya kwamathathu aqediwe, ahlelelwe isikhathi elindile (reserve) ayisisulu esihle. Leyo buffer ihlanganisa izinsuku zokugula, amaholide, namasonto angahambi kahle, futhi isusa ingcindezi yomzuzu wokugcina eyenza ukuthumela kuzwakale njengenhlekelele.

Ingabe ukuthumela kaningi kuyasiza i-algorithm ye-YouTube?

Hhayi ngokwakho. I-YouTube ibeka phambili ukwaneliseka kwababukeli, ukugcinwa kwababukeli (retention) nesikhathi sokubuka (watch time), hhayi isibalo sokulayisha. Ukuthumela kakhulu kusiza kuphela uma ividiyo ngayinye isabamba ukunaka kwababukeli; ukugcwalisa i-feed ngamavidiyo abuthakathaka kufundisa i-algorithm ukuthi iyeke ukukuncoma.