How to Script a Video People Actually Finish

Ubhala kanjani i-script se-video abantu abazoyibuka kuze kuyophela? Bhala imizuzwana yokuqala engu-30 ukuze unikeze lokho okwenze baphofoze (click) i-video, hlela ingxenye emaphakathi ukuze inqubekelaphambili ibe sobala, bese uphetha ngokubakhombisa i-video elandelayo okufanele bayibuke esikhundleni sokuthi "ngiyabonga ngokubuka." Ku-YouTube, cishe ingxenye eyodwa kokuthathu yabantu abaqala i-video basuke sebemukile ngaphambi kokuba kuphele umzuzu wokuqala, futhi cishe konke lokho kulahleka kwababukeli kuyinkinga ye-script, hhayi inkinga yekhamera. Ungakulungisa okuningi kwalokhu ngaphambi kokuba uqale uku-record.

Bengingakukholwa lokhu isikhathi eside. Bengijwayele uku-film ngaphandle kwe-script eqondile ngithi "ngizokulungisa lapho sengi-editor," futhi ama-video afayo ayehlale efa endaweni eyodwa: imizuzwana yokuqala engu-40, lapho bengisaphitshana khona esikhundleni sokuya ngqo emgogodleni wendaba. Kuthe lapho sengiqala ukubhala phansi leyo ngxenye, ngisho noma kuyimigqa emithathu nje kuphela, i-retention (ukugcinwa kwababukeli) yashintsha. Ngakho-ke, ake ngikuchazele ukuthi i-script sisebenza ngani ngempela, nokuthi ababukeli balahleka kuphi ngempela.

Ingabe kufanele ngibhale i-script igama negama noma ngisebenzise amaphuzu (bullets)?

Sebenzisa amaphuzu (bullets) kuma-video e-talking-head nawesitayela se-vlog, futhi ubhale igama negama kuphela kulezo zingxenye okufanele zifike ngendlela efanele ncamashi: imigqa yokuvula, incazelo eyinkimbinkimbi, noma ihlaya eliyisihluthulelo. I-script esibhalwe igama negama somuntu ongajwayele ukufunda i-script sivame ukuba ugibe, ugcina usufunda, amehlo akho agcine engasaphili, futhi abantu bayakuzwa lokho bese bayahamba. Uhlaka lwamaphuzu lukugcina usendleleni efanele ngenkathi usakhuluma njengomuntu ovamile.

Okuhlukile kulokhu yi-hook (isiyenge). Imigqa embalwa yokuqala kufanele uyibhale phansi futhi uyiphaphamele ngokuyikhulumela phezulu izikhathi ezimbalwa ngaphambi kokuba u-record, ngoba leyo yiyona ngxenye ebukwa kakhulu futhi eshiywa kakhulu kuyo yonke i-video. Konke okulandela emva kwalokho kungalandela ngokukhululeka.

Lokho i-script esikuvikelayo ngempela yisithembiso. Isihloko sakho ne-thumbnail kwenza isivumelwano nombukeli; i-script yindlela ogcina ngayo leso sivumelwano ngesikhathi esifanele. Ngaphandle kwaso, uyazulazula, umphumela (payoff) uze ufike emzuzwini wesithupha, kanti abantu bahamba ngomzuzu wesibili bengazi nokuthi kukhona okuhle okuzayo.

Kungani ababukeli behamba emizuzwaneni yokuqala engu-30?

Ngoba isingeniso asizange siqinisekise ngokushesha ukuthi basendaweni efanele. Ombukeli uphofoze isithembiso esithile, kanti into yokuqala eyenziwa abaculi abaningi be-content ukusiphula leso sithembiso, i-logo animation, "hey guys welcome back," noma ukuhamba kancane ngaphambi kokungena esihlokweni sangempela. Ngayinye yalezo zinto iyisizathu sokuba abantu bahambe, futhi idatha ikhombisa ukuthi abantu bayahamba ngempela.

Isixazululo ukuthatha isingeniso njengomsebenzi omncane ohlukile: khombisa, ngokushesha, ukuthi i-video iyilokho ababekuthemba. Yisho igama lento abayizele. Khombisa ukuthi iyaphi. Uma kukhona okusemancanyana, inkinga, umbuzo, noma "linda uze ubone ukuthi kwenzekeni", kubeke phambili. Ungaphitshani, ungenzi isingeniso semizuzwana engu-20, futhi ungaceli abantu ukuba bazi-subscribe ngaphambi kokuba uzuze ngisho nomzuzwana owodwa wesikhathi sabo.

Iqhinga elisebenzile esiteshini sami: i-shoot isingeniso ekugcineni. Lapho i-video isikhona, usuyazi kahle ukuthi inikeza ini, futhi ungabhala i-hook ethembekile ngayo esikhundleni sokuqagela ngaphambi kokuba uyenze.

Ngingayibhala kanjani i-hook enganawo amanga?

Vula igebe langempela i-video yakho elivalayo, bese uyalivala. I-hook isebenza ngokudala ukulunywa okuncane, umbuzo umbukeli manje osekufanele athole impendulo yawo, futhi okuwukuphela kwenguqulo ethembekile yileyo i-footage engayelapha. "Namuhla ngizonikhombisa i-setup yami" ayinalo ukulunywa. "Ngakhe kabusha i-setup yami yonke ngo-$80 futhi ingcono kune-setup yami ka-$2,000" inako ukulunywa, futhi uma i-video ikufakazela lokho, usuke usigcinile isithembiso.

Umehluko phakathi kwe-hook ne-clickbait wukuthi ingabe umzimba we-video uyayikhokhela yini leyo hook. Uma uthembisa inombolo, khombisa leyo nombolo. Uma uthembisa inhlekelele, leyo nhlekelele kufanele ibe khona phakathi. I-hook i-video engakwazi ukuyisekela inyusa ama-clicks kodwa iwise isikhathi sokubuka (watch time), futhi lokho kwehla kwasekuqaleni kutshela u-YouTube ukuthi i-video idonse abantu kabi, ngakho uyayeka ukuyikhombisa abantu. I-hook ne-script kufanele kuvumelane.

Uyihlela kanjani ingxenye emaphakathi ukuze abantu bangakhathali?

Yenza inqubekelaphambili ibonakale. Isizathu esisodwa esikhulu kunazo zonke esenza abantu bashiye ingxenye emaphakathi enhle ukuthi abazizwa beya ndawana thizeni, ngakho-ke bazitshela ukuthi abayi ndawo. Ukusebenzisa izimpawu zendlela (signposting) kuyakulungisa lokhu: "Yingxenye yokuqala leyo. Manje njengoba isilungisiwe, nansi ingxenye eyenza isebenze ngempela." Lokhu kukudla umusho owodwa kuphela kodwa kutshela umbukeli ukuthi uya phambili, okuyinto evame ukwanela ukubagcina bebukile.

Ezinye izinto ezimbili ezibamba ingxenye emaphakathi zindawonye. Susa umoya ofile, ukubuyekeza okungadingekile, ihlaya elithatha imizuzwana engu-30 ukulilungiselela kodwa eliletha ukumamatheka okuncane. Ekubhaleni bakubiza ngokuthi "ukubulala izithandwa zakho" (killing your darlings): susa ingxenye oyithandayo engayisizi i-video. Uma umugqa uthatha isikhathi eside ukuletha umphumela futhi uphazamisa i-pace, kufanele uhambe, noma ngabe uwuthanda kangakanani. Futhi ngezikhathi ezithile, tshala isizathu esincane sokuqhubeka nokubuka, "kodwa kukhona inkinga ebengingayilindele," iluphu evulekile ozoyivala ngemva komzuzu. Awuqoli muntu; ubanika isizathu sokuhlala kuleyo ngxenye ebalulekile.

Kufanele iphele kanjani i-video?

Phela ngokukhomba i-video elandelayo, hhayi ngokumemezela ukuthi le esiyibuka isiphelile. "Sengiphetha" kanye nelithi "yilokho-ke okwanamuhla" yizimpawu zokuphuma, ubuchopho buwaqonda njengemvume yokuhamba, futhi isikhathi sokubuka obuyosithola emizuzwaneni eyishumi yokugcina nasendleleni yokugcina (end screen) siyanyamalala. Kwenze ngaphandle kokubuyela emuva.

Esikhundleni salokho, beka iphuzu eliyisihluthulelo emshweni owodwa ocacile bese ubanika indawo abangaya kuyo ngokushesha: "Yileyo ndlela i-setup esebenza ngayo, kanti ingxenye edida wonke umuntu elandelayo yi-audio, engiyihlakaze kule video." Lokho kugcina iseshini (session) iphila, futhi iseshini ende iyisignali u-YouTube ayifundayo njenge-"lesi siteshi kufanele sinconywe." Isiphetho esihle siwumnyango, hhayi ikhethini elivalwayo.

Lapho i-VidSeeds.ai ingena khona

I-VidSeeds.ai ayikubhaleli i-script sakho, futhi akufanele yenze njalo, i-script yingxenye okufanele ibe ngeyakho. Lokho ekwenzayo ukuthatha izintambo lapho i-video isithwetshuliwe, ukuze umphumela osebenzele ukuwubeka ungagitshwa ngaphansi kokupakishwa okubi. Ihlaziya i-footage yangempela, inkulumo, izigcawu, incazelo, bese ibhala isihloko, incazelo (description), ama-tags, izahluko (chapters), ne-thumbnail ye-YouTube, futhi uma ushicilela lapho nawe, TikTok, Instagram, Facebook, LinkedIn, ne-X, ngezilimi ezingu-85. Izahluko ezisikisela zona zivela ekwakhekeni kwangempela kwalokho okushilo, ngakho-ke isimo se-hook-middle-payoff osibhalile siyavela naku-metadata nawo. Ubuyekeza futhi u-edit konke ngaphambi kokuba noma yini iye bukhoma.

Kuyindlela ehlukile ezimele ku-vidIQ ne-TubeBuddy, ngomehluko wokuthi ifunda i-video uqobo lwayo kuqala esikhundleni sokuqagela esihlokweni. Ungaqala mahhala ngama-Seeds angu-50, akukho khadi elidingekayo. Ngokweqiniso, i-script iseyingxenye enzima; lokhu kumane kuvimbela i-script esihle ukuthi singadunyazwa yincazelo ephuthunyisiwe ekugcineni kobusuku be-editing.

Imibuzo Evame Ukubuzwa

Ingabe kufanele ngibhale i-script esigcwele noma uhlaka nje lwama-video e-YouTube?

Sebenzisa uhlaka lwamaphuzu (bullet outline) kuma-video e-talking-head nawama-vlog ukuze usakhonza njengomuntu ovamile, futhi ubhale igama negama kuphela izingxenye okufanele zifike ngendlela efanele ncamashi, i-hook yokuvula, incazelo enzima, noma ihlaya. I-script esigcwele esifundwayo sivame ukubonakala siqinile, futhi ababukeli bayakuzwa lokho bese bayahamba.

Kufanele ibe yinde kangakanani i-hook ye-video?

Igcine ingaphansi kwemizuzwana engu-30, futhi uma kungenzeka ungene esihlokweni sangempela emizuzwaneni eyi-10 yokuqala. Cishe ingxenye eyodwa kokuthathu yababukeli ihamba emzuzwini wokuqala, futhi iningi laleyo lahleko lisemnyango, ngakho-ke umsebenzi we-hook kuphela ukuqinisekisa ngokushesha ukuthi i-video iyilokho abakuphofozele, bese uya phambili.

Kusho ukuthini ukuthi "bulala izithandwa zakho" (kill your darlings) ekubhaleni i-script se-video?

Kusho ukusika umugqa owuthandayo, ihlaya, noma ukuhambela eceleni lapho kungayisizi i-video, ngokuvamile ngoba kuphazamisa i-pace noma kuthatha isikhathi eside ukuletha umphumela. Ukuhlola akukona ukuthi uyayithanda yini; ukuthi ingabe igcina umbukeli eqhubeka nokubuka. Uma yehlisa i-pace emaphakathi, kufanele ihambe.

Ngingayiphetha kanjani i-video ngaphandle kokulahlekelwa yisikhathi sokubuka?

Ungamemezeli isiphetho. Imishwana efana nelithi "sengiphetha" noma "yilokho kuphela kwanamuhla" isebenza njengezimpawu zokuphuma futhi abantu bayahamba. Esikhundleni salokho, yisho iphuzu eliyisihluthulelo emshweni owodwa bese ukhomba ngqo ku-video ehlobene, egcina iseshini iqhubeka, futhi ubude beseshini buyingxenye yalokho okwenza isiteshi sinconywe.

Ingabe i-script esihle siyayithuthukisa ngempela i-retention?

Yebo, ngoba ukulahleka okuningi kwe-retention kungokwesakhiwo, hhayi kwezobuchwepheshe: abantu bahamba lapho isingeniso simile, ingxenye emaphakathi izulazula, noma umphumela ufika sekwephuzile kakhulu. I-script silungisa kokuthathu ngaphambi kokuba u-film, ukungena emgogodleni wendaba ngokushesha, ukukhombisa inqubekelaphambili, nokubeka umphumela lapho ababukeli besazobe bekhona ukuze bawubone.