Ukuthola i-Niche nePhimbo Lakho: Ungagqama Kanjani Kunkundla Eminyene

Isikhathi eside nganginesiqiniseko sokuthi isiteshi sami sasingenamsebenzi. Ngishayela e-Colorado ngiqopha izindawo zezintaba namadolobhana amancane, futhi kunezinkulungwane zeziteshi zokuvakasha ezenza lokho. Imigwaqo efanayo, amapaki afanayo, amakhamera angcono kunawami. Ngacishe ngangaqali. Okwashintsha ingqondo yami kwakuwukuphawula kuvidiyo yokuqala: "Kunjengokuhlala esihlalweni somgibeli nomngane oyazi kahle le ndawo." Akekho omunye owayenza lokho. Imigwaqo efanayo, umuntu ohlukile esihlalweni.

Yileyo mpendulo emfushane yokuthi "ngiyithola kanjani i-niche nephimbo lami." I-niche yakho iyisihloko kuhlanganise nezilaleli ezithile kanye nombono wakho siqu ngaso, kanti iphimbo lakho yingxenye yakho esalayo ngisho usushuthwa. Isihloko cishe asikaze sibe sisha. Umuntu osixoxayo nguye omusha. Khetha isihloko ongakhuluma ngaso iminyaka eminingi, usifinyeze kubantu ofuna ngempela ukufike kubo, bese uyayeka ukuzama ukuzwakala njenganoma ubani omunye. Ngezansi nansi indlela engingahamba ngayo kulokho.

Ngabe i-YouTube isigcwele kakhulu ukuthi ungaqala isiteshi esisha?

Iminyene, yebo. Isigcwele ngokweqile, cha. Cishe zonke izihloko ezibanzi sezikhulunyelwe, kodwa alikho isihloko esesikhulunyelwe uwe, ngenxa yombukeli wakho othize, ngephimbo lakho.

Abantu ababhaliseli isihloko. Babhalisela umuntu owenza leso sihloko. Abantu abaningi babuka umuntu edlala umdlalo bona uqobo lwabo abangeke bawudlale, noma babuke ukubuyekezwa kobuchwepheshe (tech reviews) kumuntu oyedwa bese banyathelisa abanye abangamashumi amahlanu abakhuluma ngocingo olufanayo. Isiteshi esiwina indawo kokubhaliselwe ngumuntu akusona leso esinesihloko esijwayelekile kakhulu, yileso lapho umuntu okukhamera ezwakala efanele ukuthi ubuyele kuye.

Ngakho-ke umbuzo wangempela akusona esokuthi "ngabe isihloko sami sesithathiwe." Kunalokho uthi "ngabe ngisenze saqondisisa kahle, futhi ngabe sizwakala njengami." Yilezo zinto ezimbili ozilawulayo.

Ngiyifinyeza kanjani i-niche ebanzi ibe yileyo engingawina kuyo?

Hlanganisa izinto eziqondile kuze kube yilapho izilaleli ziba zincane ngokwanele ukuba uzisize ngempela. Isakhiwo esiwusizo sithi isihloko + izilaleli ezithile + umbono wakho siqu.

I-"General fitness" incintisana nezigidi zeziteshi futhi umbukeli akanasizathu sokukhetha esakho. "Postpartum core rehab for moms going back to work" incintisana nezimbalwa kakhulu, futhi abantu eyenzelwe bona bazizwa sengathi uyenzele bona, ngoba phela uyenzile. Uhlobo oluncane, olubukhali kulula ukulwenza, kulula ukuluthola, futhi kulula ukwaziwa ngalo.

Lokhu akuphathelene nokujaha izilaleli ezincane phakade. Kumayelana nokuba obaluleke kakhulu eqenjini elincane kuqala. Isiteshi abantu abayizi-2,000 abasibona sibalulekile sikhula ngokushesha kunaleso abantu abayizi-200,000 abasithola silungile nje, ngoba iqembu lokuqala liyabelana, liphawule, futhi libuye. Ungahlala usikhulisa isihloko ngokuhamba kwesikhathi lapho abantu sebethemba iphimbo lakho. Kunzima kakhulu ukukwenza ngendlela ephambene.

Enye into okwadingeka ngiyifunde: khetha into ongakwazi ukuyigcina. Ngingakwazi ukuqopha izintaba njalo ngezimpelasonto iminyaka eminingi ngoba phela bengizoshayela ngiye phezulu noma kunjalo. Uma i-niche yakho isebenza kuphela lapho ulingisa uhlobo oluthile lwakho okufanele ulukhanyise ("switch on"), uzokhathala kakhulu (burn out) ngaphambi kokuba ikhokhele. Yiba inguqulo ekhulisiwe yalowo oyena vele, hhayi umlingiswa.

Ngilithola kanjani iphimbo lami?

Iphimbo lakho akuyona indlela obiza ngayo amagama (accent) noma indlela yakho yokuhlela (editing style). Ngumbono wakho, lokho okuqaphelayo, lokho okukhathalelayo, lokho ongaphikisana ngakho. Imibuzo emithathu ingisiza kakhulu kulokho.

Yini ekucasulayo ngomkhakha wakho? Lokho kucasuka kuvame ukuba ngumbono wakho. "Ngikhathele yiziteshi ze-fitness ezizenza zinefomu eliphelele nezimpilo eziphelele" kukhomba ngqo esiteshini se-fitness esingcolile, esithembeke kakhulu, futhi ukwethembeka kuyisimo sangempela, hhayi nje umuzwa (vibe). Yini ongayenza engazizwakali njengomsebenzi? Mhlawumbe uyahlekisa, mhlawumbe unobumnene, mhlawumbe uchaza izinto ngokweqile ngendlela abantu abayithola idambisa umoya. Ncika kulezo zici, ungazilwi. Futhi yini eyiqiniso ngawe abantu abaningi ku-niche yakho abangenayo? Esiteshini sami ukuthi ngihlala lapha ngempela, ngakho-ke ngiyazi ukuthi iyiphi indawo yokubuka efanele i-alamu yasekuseni kakhulu nokuthi iyiphi eyisihibe sabavakashi (tourist trap). Ulwazi oluthile lwempilo yangempela kunzima ukulicopha.

Akudingeki ukuthi ukubambe kahle lokhu ngaphambi kokuba ushicilele. Uthola iphimbo lakho ngokuzwa ukuthi abantu bakuchaza kanjani kuwe, ngendlela lelo phawulo elilodwa elangitshela ngayo ukuthi isiteshi sami sasiyini ngempela. Yenza amavidiyo ayishumi, bese ufunda kabusha imibono yakho. Amagama ababukeli abaqhubeka nokuwasebenzisa ayiphimbo lakho, elivelayo.

Ngabe kufanele ngilindele ukushintsha indlela (pivot)?

Yebo, futhi ukushintsha indlela kuwuphawu lokuthi unaka izinto, hhayi uphawu lokuthi wehlulekile. Iziteshi eziningi azigcini lapho ziqale khona. Abadali bavame ukuqala emzileni owodwa, ukudlala imidlalo (gaming), ama-vlog, noma ifomethi engazange iphumelele, bese beya entweni izilaleli zabo eziqhubeke nokuyisabela.

Ukuthatha isinyathelo kudala ukucaciseleka. Ngeke ukwazi ukucabanga indlela yakho eya ku-niche ephelele ekhasini elingenalutho; uyithola ngokuthumela, ngokubuka okuxhumayo, nangokuqondisa kuyo. Ukuqagela kwakho kokuqala kuyisiqondiso sokuqala, hhayi isivumelwano. Abadali ababhajwayo bavame ukuba yilabo abalinde ukuba nesiqiniseko ngaphambi kokuba bathumele.

Lapho ithuluzi lingena khona (nalapho lingangeni khona)

Ayikho isoftware engakunika ubuntu noma inqume ukuthi yini oyikhathalelayo, leyo ngxenye ngeyakho, futhi noma yini ethi ngenye indlela ikudayisela itemplate nje.

Lokho ithuluzi elingakwenza ukususa umsebenzi onzima ngemuva ukuze iphimbo lakho kube yilo elithunyelwayo. Yilapho i-VidSeeds.ai ingena khona: ngaphambi kokuba ulayishe, ihlaziya ividiyo yangempela, inkulumo, izigcawu, incazelo, futhi ifunde iphimbo lakho lokubhala ezihlokweni nasezincazelweni zakho zangaphambilini, bese ibhala izihloko, incazelo, amathegi, izahluko, nesithonjana (thumbnail) ezizwakala njengawe kunokuba zizwakale njenge-template ye-SEO ejwayelekile. Ubuyekeza futhi uhlele wonke amagama ngaphambi kokuba kushicilelwe noma yini; akukho okushicilelwayo ngaphandle kwemvume yakho. Yenza okufanayo naku-TikTok, Instagram, Facebook, LinkedIn, naku-X, nganoma yiziphi izilimi ezingama-85, ukuze iphimbo lakho lidlulele kuzo kuzo zonke izinkundla kunokuba licatshazwe libe yisobho lamazwi abalulekile (keyword soup). Kuyindlela ehlukile ezimele ye-vidIQ ne-TubeBuddy, futhi ungakwazi ukuqala mahhala ngama-Seeds angama-50, alikho ikhadi elidingekayo. Ngeke ikutholele i-niche yakho. Igcina imethadatha (metadata) ingaminyeli ukuthi yini eyenza i-niche ibe ngeyakho.

Imibuzo Evame Ukubuzwa

Kuyini umehluko phakathi kwe-niche nephimbo?

I-niche yakho yilokho okumbozayo nokuthi kwenzelwa ubani, isihloko esifinyeziwe kubazilaleli abathile. Iphimbo lakho yindlela okumboza ngayo: umbono wakho, izinto oziqaphelayo, indlela okhuluma ngayo. Iziteshi ezimbili zingaba ne-niche efanayo ncamashi kodwa zizwakale zihluke ngokuphelele ngoba iphimbo lihlukile. I-niche ikwenza utholakale; iphimbo likwenza ukhunjulwe.

Ngabe kubi ukushintsha i-niche yami ngemuva kokuba sengiqalile?

Cha. Iziteshi eziningi eziphumelelayo zishintshe indlela okungenani kanye zibheke kulokho izilaleli zazo ezasabela kuko ngempela. Ukushintsha indlela okuqhutshwa yimpendulo yangempela kuwukuthuthuka, hhayi ukuqala phansi. Into okufanele uyigweme ukushintsha izihloko ngokungahleleki njalo ngemva kwamavidiyo ambalwa ngaphambi kokuba noma iyiphi yazo ibe nethuba lokuthola abantu bayo.

Kufanele i-niche yami iqonde ngqo kangakanani lapho ngisanda kuqala?

Iqonde ngqo ngokwanele ukuba uhlobo olulodwa lomuntu olucacile luzwe sengathi ividiyo yenzelwe lona. "Ukupheka" kubanzi kakhulu; "izidlo zakusihlwa ezisheshayo phakathi nesonto zabantu abazonda ukuhlanza" kunika umbukeli wangempela isizathu sokubhalisa. Ungasikhulisa isihloko ngokuhamba kwesikhathi lapho abantu sebethemba iphimbo lakho, ukufinyeza kuqala kuyindlela elula.

Ngilithola kanjani iphimbo lami uma ngingakazi ukuthi liyini okwamanje?

Shicilela amavidiyo angaba yishumi, bese ufunda kabusha imibono. Amagama ababukeli abaqhubeka nokuwasebenzisa ukukuchaza, ukuhlekisa, ukuthula, ukwethembeka, ukucophelela, ayiphimbo lakho elivela ngaphandle. Ngokuvamile ulithola ngokwenza umsebenzi, hhayi ngokunquma kusengaphambili.