Indlela Yokuhlola Isiteshi Sakho Se-YouTube: Uhlu Lokuzihlola

Uzihlola kanjani isiteshi sakho? Ubheka izinto ezine ngokulandelana kwazo, umbono wokuqala umuntu ongakwazi awutholayo, lapho ithrafikhi yakho ivela khona ngempela, yiziphi amavidiyo agcina ababukeli nokuthi yiziphi ezibalahlayo, kanye nokuthi amazwana akho akutshelani, bese ulungisa leyo nto eyodwa ebuthaka kakhulu ngaphambi kokuthinta noma yini enye. Kuthatha intambama eyodwa, akubizi lutho, futhi awuyidingi i-consultant. Ingxenye enzima akukhona ukufunda izinombolo. Ukwethembeka ngalokho ezikutshela kona.

Nginomsele wokuvakasha wase-Russia, kwathi esikhathini esidlule ukubukwa kwavele kwama ukukhuphuka. Umuzwa wami wokuqala kwaba ukulayisha amavidiyo amaningi, ngokushesha. Lokho kwenza izinto zaba mbe kakhulu. Okwasiza ekugcineni kwaba ukuhlala phansi ne-analytics yami sengathi ngibuka isiteshi somunye umuntu, ngaphandle kwe-ego, ngaphandle kokuthi "kodwa leli yilo engilithandayo." Ngezansi kukhona inqubo efanayo engiyenzayo manje, cishe njalo ngesizini (quarter), ezintweni zami.

Yini okufanele ukuhlolwa kwesiteshi kukuhlanganise?

Ukuhlola okuhle kuhlanganisa izindawo ezine kuphela. Uma wengeza ezinye uzochitha usuku lonke ungalungisanga lutho. Nziya nazi, ngokulandelana okufanele uzihlole ngako:

1. Umbono wokuqala (First impression), lokho umuntu ongakwazi akubonayo emizuzwini emihlanu yokuqala ekhasini lakho lesiteshi nasemithonjeni yakhe (feed).
2. Imithombo yethrafikhi (Traffic sources), ukuthi abantu bakuthola nge-Search, Suggested, noma i-home feed, nokuthi ngabe lokho kuyahambisana yini nalokho ocabanga ukuthi uyakwenza.
3. Ukugcinwa kwababukeli (Retention), yiziphi amavidiyo agcina ababukeli nokuthi yiziphi ezibalahlayo, nokuthi yini ekuvunyelwana ngayo kulawa awinayo.
4. Amazwana (Comments), ukuthi ababukeli bakho abazinikele kakhulu bathini ngempela kuwe.

Ukulandelana kubalulekile. Alikho iphuzu lokukhathazeka ngokugcinwa kwababukeli kuvidiyo okungekho muntu oyichofozayo, futhi alikho iphuzu lokulungisa ama-thumbnails uma yonke ithrafikhi yakho ikhomba ohlotsheni olungalungile lokuqukethwe. Hamba kusuka phezulu kuye phansi.

Ngiwuhlola kanjani umbono wokuqala wesiteshi sami?

Vula isiteshi sakho efasiteleni eliyimfihlo (private/incognito window) ukuze ube uphume ngemvume (logged out), bese usibuka ngendlela umuntu ongakwazi angasibuka ngayo, ngokushesha, ngokungabaza, elungele ukuhamba. Imibuzo emithathu:

Ingabe i-banner iyangitshela ukuthi lesi siteshi simayelana nani futhi senzelwe bani, ngamagama acacile? "Ukubuyekezwa kwamasonto onke kwe-espresso yasekhaya kulabo abangenawo amandla amaningi emali" kuyakwenza lokho. Isithombe esihle se-abstract esine-logo yakho asikwenzi lokho. Unemizuzwana engaba mihlanu ngaphambi kokuba umuntu anqume ukuthi awuyena owabo, ngakho-ke sebenzisa leyo mizuzwana ukusho lokho okwenzayo.

Ingabe ama-thumbnails akho ayishumi nambili adlule abukeka sengathi avela esiteshini esifanayo? Donsa igridi yamavidiyo akho bese ucwayiza. Uma ama-font, imibala, ne-framing kuxubene yonke indawo, umbukeli obuyayo ngeke akwazi ukukubona ku-feed eminyene, kanti ukubonakala kuyingxenye yesizathu sokuthi ababhalisile babuye. Awuyidingi i-logo kuwo wonke ama-thumbnail; udinga ukubukeka umuntu angakukhetha ngaphandle kokufunda igama lesiteshi.

Ungakwazi ukuqonda izihloko ngaphandle kokubuka amavidiyo? Funda izihloko zodwa, ungayinaki imifanekiso (thumbnails). Uma isihloko siba nomqondo kuphela uma usuyibonile ividiyo, asikutholi ukuchofozwa, sichaza ifayela nje. Umuntu ongakwazi akanalo ulwazi lwangaphambili; isihloko kufanele sizenzele umsebenzi ngokwaso.

Uma kukhona kokubili okuxegayo, lokho cishe njalo kuyinto yokuqala okufanele ilungiswe, ngoba ishibhile kakhulu. Ukubhala kabusha izihloko nokulungisa isitayela se-thumbnail kuthatha impelasonto eyodwa futhi kushintsha indlela yonke ividiyo yesikhathi esizayo ezosebenza ngayo.

Ngiyifunda kanjani imithombo yami yethrafikhi?

Vula i-YouTube Studio → Analytics → Content, bese ubheka "How viewers find your videos." Lokho kuhlukaniswa kukutshela ukuthi unolunye uhlobo lwesiteshi olunjani ngempela, okuvame ukuthi kungabi yilo uhlobo ocabanga ukuthi unalo.

Uma ukubukwa kwakho okuningi kuvela ku-Search, uyisiteshi esiwusizo (utility channel), abantu bafika benombuzo nenkinga okufanele ixazululwe. Gxila ezihlokweni ezicacile, eziqondile futhi uphendule umbuzo kusenesikhathi; lawa mavidiyo adonsa ithrafikhi iminyaka eminingi.

Uma okuningi kuvela ku-Suggested noma Browse, uyisiteshi sokuzijabulisa noma sobuntu (personality channel), abantu bakubuka ngoba i-YouTube inqume ukuthi uzobagcina bebukile. Lapha, i-thumbnail enokuthandwa kabanzi nomzuzu wokuqala onamandla kubaluleke kakhulu kunezihloko eziqondile (keywords).

Ukungahambisani yilapho isifundo sangempela sicashe khona. Uma ucabanga ukuthi wenza i-vlog evamile (ephila ku-Suggested ne-Home) kodwa konke ukubukwa kuvela ekusesheni kokuthi "how to fix [problem]", izithameli zakho nokuqukethwe kwakho kukhomba ezinhlangothini ezihlukene. Enye yazo kufanele ishintshe. Esiteshini sami, i-Suggested ibilokhu idonsa kakhulu kune-Search, ngenkathi ngibona lokho, ngayeka ukubhala izihloko njenge-search engine kodwa ngaqala ukuzibhala njengesimemo.

Ngizithola kanjani izinto okufanele ngizilungise kuqala?

Hlunga ilabhulali yakho nge-Average View Duration, iphesenti elijwayelekile elibukwayo, ku-analytics ye-Studio, bese ubheka amavidiyo akho amahlanu aphezulu namahlanu aphansi. Ufuna amaphethini, hhayi izinqumo kuvidiyo eyodwa.

Kwamahlanu aphezulu, buza ukuthi ahlanganyela ngani. Ingabe isihloko? Ijubane? Uhlobo lapho ufinyelela khona emnyombweni wendaba emizuzwini engamashumi amabili yokuqala? Noma ngabe yini, lowo ngamandla esiteshi sakho sangempela, futhi kungenzeka ukuthi uyawathatha kancane.

Kwamahlanu aphansi, buza into efanayo ngokuhlanekezela. Izethulo ezinde ngaphambi kokuba okuqukethwe kuqale? Umsindo ongacacile? Uchungechunge oluthandayo kodwa izithameli ezilibekezelela buthule? Ijika lokugcinwa kwababukeli (retention curve) lithembeke ngendlela enonya lapha, likukhombisa umzuzwana ngqo abantu abahambe ngawo. Buka ividiyo yakho uqobo ulayini we-curve uvuliwe futhi uzokuzwa ukwehla kuyeza ngaphambi kokuba ulayini ukukhombise.

Ukulungisa akukhululekile: uma ifomethi onamathele kuyo ingasebenzi kahle njalo, yenza encane yayo, noma yakha kabusha indlela eqala ngayo. Ijika lakho lokugcinwa kwababukeli alinandaba nokuthi yiziphi amavidiyo owathandayo, futhi ne-algorithm ayinandaba. Ividiyo elahlekelwa yingxenye yabazibukeli bayo emizuzwini engamashumi amathathu yokuqala itshela i-YouTube ukuthi idonse abantu phansi, futhi lowo mbono uyayilandela.

Amazwana ami angitshelani ngempela?

Funda amazwana akho ayikhulu adlule ngesikhathi esisodwa bese uwahlukanisa, cishe, emabhakedeni amathathu. Imibuzo yangempela nokusabela okukhombisa ukuthi abantu babukile futhi bacabanga ngakho, lelo yisignali enhle; labo babukeli bayingxenye yakho eyinhloko. Okujwayelekile okuthi "nice video" noma "first", umsindo ongathathi hlangothi, onenhlonipho. Futhi ukuthula kuvidiyo enokubukwa okuhle, lokho kufanele ukubhekisisa, ngoba kuvame ukusho ukuthi ividiyo ibilungile kodwa ayizange inikeze muntu isizathu sokukhuluma.

Ukulungisa kulele kakhulu endleleni obuža ngayo. "Comment below" ayikuniki lutho. Umbuzo othize ohambisana nevidiyo, "Ingabe ngabe uthathe indlela ende noma esheshayo lapha?", unikeza abantu indlela elula yokungena, futhi izimpendulo zikutshela lokho izithameli zakho ezikhathalela ngakho ngempela. Lezo zimpendulo futhi ziyimithombo eshibhe kakhulu yemibono yevidiyo elandelayo ongayithola.

Kufanele ngisihlole kangaki isiteshi sami?

Kanye ngesizini (quarter) kwanele ekuhloleni okugcwele kwezingxenye ezine, kaningi ngokwanele ukubamba ukwehla ngaphambi kokuba kube yinkinga enkulu, okungavamile kakhulu ukuthi ungazitholi usabela emsindweni wanoma yikuphi ukulayishwa okukodwa. Idatha ye-YouTube iyaguquguquka isonto nesonto, ngakho-ke ukuhlola isiteshi sakho ngamavidiyo amathathu adlule kuzokwenza ukhathazeke futhi ube novalo. Isizini ikunika ulayini wethrendi wangempela.

Okuhlukile ukwehla okungazelelwe, okuqhubekayo kuwo wonke amavidiyo amaningi ngesikhathi esisodwa. Leyo akuyona imidlalo "yokulinda isizini", donsa imithombo yethrafikhi nokugcinwa kwababukeli kulelo sonto elifanayo bese uthola ukuthi yini eshintshile.

Uhlu lokuzihlola kwesiteshi ongalwenza namuhla ntambama

Beka eceleni amahora amabili bese udlula kulezi zinto ngokulandelana kwazo. Iziteshi eziningi zithola ukuwina kwazo okukhulu ezigabeni ezimbili zokuqala.

• Vula isiteshi sakho uphume ngemvume: ingabe i-banner isho lokho okwenzayo nokuthi kwenzelwe bani ngomugqa owodwa ofundekayo?
• Cwayiza emifanekisweni yakho (thumbnails) eyi-12 edlule: ingabe obhalisile angawabona njengawakho ngaphandle kokufunda igama?
• Funda izihloko zakho kufihlwe ama-thumbnails: ingabe isihloko ngasinye sinomqondo futhi sidala isizathu sokuchofoza ngokwaso?
• Ku-Studio → Analytics → Content → "How viewers find your videos," qaphela umthombo wakho ophezulu wethrafikhi nokuthi ngabe uyahambisana yini nohlobo lokuqukethwe ocabanga ukuthi uyakwenza.
• Hlunga nge-Average View Duration; bhala phansi ukuthi amavidiyo akho amahlanu angcono kakhulu namahlanu amabi kakhulu ahlanganyela ngani.
• Vula ijika lokugcinwa kwababukeli (retention curve) kuvidiyo yakho embi kakhulu yakamuva bese uthola umzuzwana ngqo abantu abahambe ngawo.
• Funda amazwana akho ayi-100 adlule; bala ukusabela kwangempela vs. okokugcwalisa isikhala vs. ukuthula.
• Bhala phansi indawo eyodwa ebuthaka kakhulu, bese ulungisa leyo kuphela ngaphambi kokulayisha kwakho okulandelayo.

Lowo mugqa wokugcina uyiphuzu lonke. Ukuhlola okukhiqiza uhlu lwezinto okufanele zenziwe ezingama-30 kuyatshazwa. Ukuhlola okukhiqiza ukulungiswa okukodwa okucacile kuyenziwa.

Lapho i-VidSeeds.ai ingena khona

Ingxenye ehamba kancane kulokhu ukuhlanza ngemva kokuxilonga: ukubhala kabusha izihloko ezingamashumi amabili ezibuthaka, ukuhlola kabusha izincazelo, ukuthola ifreyimu ye-thumbnail engcono yevidiyo ngayinye engasebenzi kahle. Yilapho i-VidSeeds.ai isiza khona. Ubuhlakani bayo besiteshi buhlaziya isiteshi sakho namavidiyo akho, inkulumo, izigcawu, incazelo, ukuze kuvele lokho okuhudulela phansi ukutholakala, bese idweba izihloko ezithuthukisiwe, izincazelo, ama-tags, izahluko, ne-thumbnail yakho, ye-YouTube futhi, uma ushicilela lapho nawe, TikTok, Instagram, Facebook, LinkedIn, ne-X, ngezilimi ezingama-85. Amafreyimu e-thumbnail ewaphakamisayo akhishwa kuvidiyo yakho uqobo, ngakho-ke isikhathi singokoqobo.

Lokho engeke ikwenze ukukwenzela izinqumo zokuhlola, noma ukushicilela noma yini ngokwayo, ubuyekeza futhi ugunyaze lonke ushintsho ngaphambi kokuba luye bukhoma. Kuyindlela ehlukile ezimele ye-vidIQ ne-TubeBuddy, ngomehluko wokuthi ifunda ividiyo uqobo ngaphambi kokuba iphakamise igama. Ungaqala mahhala ngama-Seeds angama-50, alikho ikhadi elidingekayo.

Imibuzo Evame Ukubuzwa

Kufanele ngisihlole kangaki isiteshi sami se-YouTube?

Yenza ukuhlola okugcwele kwezingxenye ezine, umbono wokuqala, imithombo yethrafikhi, ukugcinwa kwababukeli, amazwana, cishe kanye ngesizini (quarter). Lokho kuvame ngokwanele ukubamba ukwehla kusenesikhathi kodwa kuhlukene ngokwanele ukubona ithrendi yangempela esikhundleni somshado wesonto nesonto. Okuhlukile okukodwa ukwehla okungazelelwe kuwo wonke amavidiyo amaningi ngesikhathi esisodwa; phenya lokho kulelo sonto elifanayo.

Yini into ebaluleke kakhulu okufanele ihlolwe ekuhlolweni kwesiteshi?

Ukugcinwa kwababukeli, okukalwa njenge-Average View Duration ku-YouTube Studio. Ividiyo ingathola ukuchofozwa ngesihloko esinamandla ne-thumbnail, kodwa uma ababukeli behamba emizuzwini engamashumi amathathu yokuqala, i-YouTube ikufunda lokho njengokudumazeka bese iyayeka ukuyiphakamisa. Lungisa amavidiyo namafomethi alahlekelwa abantu kusenesikhathi ngaphambi kokuba ulungise noma yini enye.

Ingabe ngiyadinga ithuluzi elikhokhelwayo ukuze ngizihlolele isiteshi sami?

Cha. Ukuhlola okuyinhloko kusebenza ngokuphelele ngaphakathi kwe-analytics yamahhala ye-YouTube Studio, imithombo yethrafikhi, i-Average View Duration, ijika lokugcinwa kwababukeli, namazwana akho. Ithuluzi lisiza kakhulu ngokuhlanza ngemva kwalokho (ukubhala kabusha izihloko ezibuthaka nezincazelo kuwo wonke amavidiyo amaningi ngesikhathi esisodwa), hhayi ngokuxilonga ngokwakho.

Ngazi kanjani uma umthombo wami wethrafikhi "ungalungile"?

Awungalungile, kumane kuwulwazi, kodwa ukungahambisani kuyisignali. Uma uhlose ukwenza ukuzijabulisa okuthandwa kabanzi (okuphila ku-Suggested ne-home feed) kodwa cishe konke ukubukwa kwakho kuvela ekusesheni okuqondile kokuthi "how to", izihloko zakho nokuqukethwe kudonsa izithameli ezihlukile kunalezo ozihlelile. Nquma ukuthi iyiphi indlela ofuna ukuya kuyo bese ulinganisa okunye.

Yini okufanele ngiyilungise kuqala ngemva kokuhlola?

Indawo eyodwa ebuthaka kakhulu, futhi yaleyo kuphela, ngaphambi kokulayisha kwakho okulandelayo. Eziteshini eziningi lowo ngumbono wokuqala, i-banner, ukungaguquguquki kwe-thumbnail, nezihloko ezizichazayo, ngoba ishibhile ukuyilungisa futhi ithuthukisa yonke ividiyo yesikhathi esizayo. Ukuhlola okulungisa okukodwa kuyenzeka; ukuhlola okulungisa izinto ezingamashumi amabili kuyalahlwa.