Ukuvuselela isiteshi se-YouTube esimile: incwadi yokusebenza yezinsuku ezingama-30 esebenzayo

Lapho isiteshi se-YouTube sima, isenzo esibi kakhulu ongasenza ukuqagela. Iningi labadali ligqoloza izibalo zokubukwa ezingashintshi zezinyanga ezintathu, licabanga ukuthi uhlelo lokuncoma lufake i-akhawunti yabo ohlwini olumnyama ngasese, bese kuthi noma lichithe amasonto amabili liqopha ividiyo yokuvuma edangele ethi "Kungani Isiteshi Sami Safa" noma lisuse iminyaka yomlando wekhathalogi ukuze liqale kusifutho. Zombili lezi zimpendulo zibhubhisa izimpawu ezisenza ukululama kusheshe.

Isiteshi esimile cishe asikaze sife; simile kwelinye lamayili amahlanu okuphendula alingisekayo ngaphakathi kwe-YouTube Analytics. Ngaphambi kokuthi ushute esinye isithombe noma uthinte okulayishiwe okudala, vula YouTube Studio -> Analytics -> Content ezinsukwini ezingama-90 ezedlule bese uqhathanisa izinombolo ezintathu nesisekelo sakho esinempilo esikhathi esingangenyanga eziyisithupha kuya kweziyishumi nambili ezedlule: Impressions, Impressions click-through rate (CTR), kanye ne-Average view duration (AVD) kanye naba-Returning viewers. Ukuthi iyiphi imethrikhi eyaphuka kuqala ikutshela uhlelo oluqondile lokuvuselela oludingayo.

Isinyathelo 1: Shono Iphethini Yakho Eqondile Yokuma

Izeluleko ezijwayelekile ziyehluleka eziteshini ezimile ngoba umdali obuyayo emva kwekhefu lezinyanga eziyisishiyagalombili unenkinga ephambene nomdali oshicilela kabili ngesonto esihlokweni esikhathazile. Qhathanisa idatha yakho ye-Studio yezinsuku ezingama-90 ezedlule nethebula lokuhlukanisa elingezansi ngaphambi kokushintsha noma yini esiteshini sakho.

Uma usushilo umugqa wakho, ingxenye yokukhathazeka iyanyamalala. Akukho kulezi zindlela ezinhlanu ezidinga i-akhawunti entsha ye-Google.

Isinyathelo 2: Yima Ngaphambi Kokususa Amavidiyo Noma Ukuqala Isiteshi Sesibili

Ngaphandle uma wenza ukugxuma kobunikazi okungama-degree angu-90 ngaphandle kokuhlangana kwababukeli (ukusuka ekuchazeni imidlalo ye-esports ukuya emthethweni wezindlu zokuthengisa) noma ubalekela inkinga yokuphepha komkhiqizo, ukuqala phansi kulahla izimpahla isiteshi esisha esithatha unyaka ukuzakha kabusha:

1. Igunya lokusesha elikhonjisiwe: Ngisho nokulayishiwe okuthola ukubukwa okungu-15 ngesonto ku-YouTube Search kufundisa uhlelo ukuthi yimuphi umbhalo kanye nephrofayela yombukeli engokwesiteshi sakho.
2. Izici zomdali ezisebenzayo: Ukufinyelela ku-Partner Program, izixhumanisi zangaphandle, izithonjana ezenziwe ngokwezifiso, kanye nesimo se-akhawunti esihlanzekile kuhlala kunjalo.
3. Okulayishiwe okulele okufihlekile: Cishe yonke ikhathalogi enamavidiyo angu-30+ inokuqoshwa okuhlanu kuya kwayishumi okunokugcinwa okuqinile okuboshwe ngemuva kwekhava ye-CTR engu-1.9%.

Ukususa amavidiyo amadala kususa amahora okubukwa omlando futhi kuphula izixhumanisi zokusesha nokuhlu lwadlalwayo ezingenayo. Shiya amavidiyo amadala esidlangalaleni ngaphandle uma eheha izilaleli ezingalungile namuhla, futhi uguqule amavidiyo akho alele anamandla abe yiminyango emisha yokungena.

Ufuna ukufunda ngokushesha ukuthi yimaphi amavidiyo akhona ayithwala ngasese isiteshi sakho nokuthi izikhala zakho ezinkulu zezihloko zikuphi? Sebenzisa Uphenyo Lwesiteshi ku-VidSeeds.ai ukuze uhlole abanqobi bakho abaphindayo, izikhala ezingajwayelekile ze-Opportunity Finder, kanye ne-Author Voice DNA.

Isinyathelo 3: Vusa Ikhathalogi Yakho Elele Ngaphambi Kokuqopha Noma Yini Entsha

Ukulungisa kabusha okulayishiwe okungu-10 kuya kwangu-15 okukhona kuwumsebenzi wekhefu lwempelasonto onenzuzo ephezulu kakhulu otholakala kumdali omile. Ukuqopha ividiyo entsha kusuka ekuqaleni kuthatha izinsuku; ukuvuselela ividiyo ekhona esivele inokugcinwa okungu-50%+ kuthatha imizuzu engamashumi amabili futhi kunikeza i-YouTube isizathu sokuhlola kabusha okuthwetshuliwe okufakazelwe nababukeli abasha.

Sebenzisa izihlungi ezintathu ukukhetha abangeneleli abalungile:

• Ukugcinwa okuphezulu, CTR ebuthakathaka: Hlunga okulayishiwe okungaphezu kwezinsuku ezingama-28 lapho i-Average Percentage Viewed idlula umkhawulo wesiteshi sakho kuyilapho i-CTR ingaphansi kuka-4%. Ababukeli bathande ividiyo; ukukhava kwakho kuvimbe umnyango.
• Ama-impressions okusesha ngaphandle kokuchofoza: Hlola Traffic source: YouTube search. Uma okulayishiwe kuthola ama-impressions angu-1,000+ ngenyanga nge-CTR engu-2%, ukubhala kabusha isihloko nemigqa emibili yokuqala yencazelo ezungeze impendulo ekhulunywayo kungakhuphula ukuchofoza ngaphandle kokuthinta okuthwetshuliwe.
• Isikhathi sokuphila esihlala njalo: Bika phambili imihlahlandlela, izincazelo, imizila, kanye nezinkinga ezingaphelelwa yisikhathi kunamaphutha ezindaba ezinesikhathi.

Vuselela zonke izici ezintathu zobuso ndawonye ukuze isithembiso sihlale sihambisana:

1. Isihloko (bheka phambili izinhlamvu ezingama-45 zokuqala): Shintsha amalebula edayari ("Isiqephu 14: Ukuzama Okuthile Okusha") ngomphumela oqondile noma ukungezwani okungaphakathi kwividiyo ngaphambi kokunqanyulwa kweselula.
2. Isithonjana (isihloko esisodwa esigxilile, amagama amathathu noma ngaphansi): Donsa isithombe esikhombisa imizwa nesiphambene kakhulu kusuka kokuthwetshuliwe kwangempela futhi uhlole ukufundeka kweselula ukuze ikhava yengeze ukungezwani kokubuka esikhundleni sokuphinda isihloko ngokwezwi nezwi.
3. Imigqa emibili yokuqala yencazelo + izahluko: Phinda usho inkinga yombukeli ngaphezu komugqa wokugoqa "Show more" futhi wengeze izitembu zesikhathi ezinembile (00:00 kuye phambili) ukuze i-Google Search kanye nezikhathi ezibalulekile ze-YouTube kukhonjise izingxenye ngazinye.

Ukuze uthole imishini ephelele yokuvuselela amagama ekhathalogi amadala ngokuphephile ngaphandle kokulimaza amavidiyo asevele enyuka, funda indlela yokulungisa kabusha amavidiyo amadala e-YouTube.

Isinyathelo 4: Phula Umkhuba Ngokuphenduka Kwama-degree angu-15 Nezibhuloho Zokusesha

Lapho ababhalisile besikhathi eside beyeka ukuchofoza okulayishiwe kwakho, ukulungiswa okuncane akuvamisile ukuwavusa. Ababukeli abadlule izithonjana zakho eziyishumi nambili zokugcina baqeqeshe amehlo abo ukuthi bathathe isitayela sakho sokubuka njengephepha lodonga lwangemuva. Ukuphula lowo mkhuba kuthatha ukushintsha okuhlangene ezingxenyeni ezimbili: ukuphazamiseka kwephethini yokubuka kwababukeli ababuyayo kanye nokutholwa okushayelwa ukusesha kwabantu abangakaze bakushaye indiva ngaphambili.

Ukuphenduka kwesihloko kwama-degree angu-15

Ukuphenduka ngama-degree angu-90 kwehlukanisa izilaleli zakho ezikhona. Ukuphenduka ngama-degree angu-15 kugcina umbukeli ofanayo womuntu kuyilapho kubeka i-engeli ebukhali kakhulu:

• Izifundo zesofthiwe ("Indlela Yokusebenzisa Ithuluzi X") zishintsha zibe ukuhlola ("Kungani Ukuhlelwa Okudumile Kwezinto Ezintathu KweThuluzi X Kubambezela Amaqembu").
• Ukuhamba kwezindawo zaseColorado kushintsha kube izinqumo zomzila ("Amaphasi Entaba Amathathu Ahlanganisiwe Eduze kweDenver Afanele Ukuwashayela Ngaphambi Kobusika").
• Amaresiphi okupheka kwasekhaya ashintsha kube ukuhlolwa kwezindleko ("Ukondla Abantu Abane Ngaphansi kuka-$18 Ngepani Eyinsimbi Eyodwa").

Umbukeli ofanayo, igebe lokufuna ukwazi elisha, ukulahlekelwa ukuthembana okungekho.

Ukusebenzisa i-YouTube Search ukufaka ababukeli abasha

Lapho ukuphequlula nokunconywa kuphela, ichibi lakho labaphenduli bakamuva lipholile. I-YouTube Search ayinandaba nokuthi ababhalisile bakushaya indiva ngenyanga edlule. Inandaba nokuthi ividiyo yakho iphendula ngqo umbuzo ophilayo futhi igcina ukunaka ngemuva kwalokho.

Nikela okulayishiwe kwakho okuthathu kwabahlanu abalandelayo emibuzweni ethile emkhakheni wakho lapho imiphumela ephezulu yamanje isiphelelwe yisikhathi noma igcwele. Wonke umbukeli omusha okuthola ngokusebenzisa i-Search futhi obuka imizuzu eyisishiyagalombili ungena echibini lakho le-New viewers ngomlando omusha wokubukwa. Ngesikhathi esilandelayo ushicilela indaba evumelana nokuphequlula, i-YouTube ihlola lokho kulayishiwe kuqala nalabo babukeli bakamuva be-Search. Hlanganisa lesi sinyathelo nomhlahlandlela wethu wokuhlola isiteshi se-YouTube we-DIY ukuze uhlangabaze ibhanela lakho, isibambo, nencazelo yesiteshi.

Uhlelo Lwakho Lokuvuselela Isiteshi Esimile Sezinsuku ezingama-30

Qhuba umjaho ohleliwe wamaviki amane ukuze ukwazi ukulinganisa imbangela nomphumela ngokucacile:

Isixwayiso esisodwa sobuqotho samaviki 3 no-4: lapho isiteshi esithule sishicilela amavidiyo abukhali futhi, uzolahlekelwa ngababhalisile abangasebenzi abambalwa kukho konke okulayishiwe. Bavumele bahambe. Ukukhipha ama-akhawunti angu-40 ayizipoki kusuka eminyakeni emine edlule ngenkathi uthola ababukeli abasebenzayo angu-60 ababuka uhhafu wevidiyo kushiya isiteshi sakho sinamandla kakhulu.

Ukuqhuba Ukuvuselela Kwakho Ngobufakazi Kuqala Ngaphakathi kwe-VidSeeds.ai

Ukwenza ukuguqulwa kwesiteshi ngesandla kusho ukugxuma phakathi kwamashadi okugcinwa e-Studio, imigqa yesikhathi emidala, imidwebo yekhava, nemibhalo yencazelo kumathebhu ayishumi nanhlanu. Sakha imisebenzi yekhathalogi necebo lesiteshi ngaphakathi kwe-VidSeeds.ai ngqo yalo msebenzi:

• Video Intelligence ne-Video Autopsy (/why): Xhuma isiteshi sakho ukuhlanganisa ukwehla nokukhuphuka kokugcinwa okulingisiwe kwe-YouTube ngqo nombhalo wakho kanye nezigcawu zokubuka, ugcine izincazelo zenhloso yombukeli zibhalwe ngokucacile njengokuqagela kuyilapho i-Blueprint Carry ihambisa imithetho yokuhamba efakazelwe kokulayishiwe kwakho okulandelayo.
• Audience Insights, Uphenyo Lwesiteshi, ne-Opportunity Finder: Thola abanqobi bezihloko abaphindayo, izikhala ezingajwayelekile ze-Opportunity Finder emkhakheni wakho, kanye ne-Author Voice DNA yakho ukuze ukukhava okuvuselelwe kuzwakale njengawe esikhundleni sombhalo wethempulethi ojwayelekile.
• Ukulungiswa kabusha kwevidiyo eyodwa nokuningi ku-Producer Workbench: Hlaziya kabusha okulayishiwe okukhona ngakunye noma ngobuningi, donsa izithombe zangempela ku-Thumbnail Studio, buka ukufundeka kweselula ku-Feed Simulator, futhi ugunyaze zonke izinguquko ngaphambi kokuthi noma yini ibuyekezwe bukhoma.

Umsebenzi wakho ongcono kakhulu cishe usevele ususesiteshini sakho ngemuva kwekhava ekhathazile nesihloko esingakhumbuleki. Vusa leyokhathalogi kuqala, letha ababukeli abasha ngokusesha, futhi uzuzise kabusha umfutho wokuphequlula ngesithembiso esisodwa sobuqotho ngesikhathi.

Ukulungele ukuhlola ikhathalogi yakho futhi uvuselele amavidiyo akho alele anamandla amakhulu? Vula i-Video Autopsy ku-VidSeeds.ai ukuze uhlole amajika akho okugcinwa ashicilelwe, uthole amathuba esiteshi, futhi ulungise kabusha okulayishiwe kwakho okukhona ngezwi lakho. Ama-akhawunti amasha afanelekile angathola izimbewu eziyi-100 zamahhala. Akukho khadi lesikweletu elidingekayo.

Imibuzo Evame Ukubuzwa

Kuthatha isikhathi esingakanani ukuvuselela isiteshi se-YouTube esimile?

Izibuyekezo zekhava yekhathalogi kumavidiyo ahlala njalo zivame ukukhombisa izinguquko ezilingisekayo kumazinga okuchofoza okusesha nokunconywayo phakathi kwezinsuku ezi-7 kuye kwezi-14 njengoba i-YouTube ihlola kabusha ama-impressions. Ukwakha kabusha umfutho wokuphequlula ozinzile kulo lonke okulayishiwe okusha ngokuvamile kuthatha okulayishiwe okungu-4 kuya kwangu-8 okungaguquki phakathi kwezinsuku ezingama-30 kuya kwezingama-60 njengoba ababukeli abasha banqwabelanisa umlando wokubukwa wakamuva esiteshini sakho.

Ingabe kufanele ngisuse amavidiyo amadala anokubukwa okuphansi ukuze ngikhulise isilinganiso sesiteshi sami?

Cha. I-YouTube ihlola ividiyo ngayinye ikakhulukazi ngendlela ababukeli abasabela ngayo kuma-impressions ayo esikhundleni sokujezisa okulayishiwe okusha ngenxa yamakhathalogi anokubukwa okuphansi kusuka eminyakeni emibili edlule. Ukususa amavidiyo amadala kususa unomphela amahora okubukwa anqwabelene nezindawo zokungena zokusesha; gcina amavidiyo amadala angenabungozi esidlangalaleni futhi ulungise kabusha lawo anokugcinwa okuqinile nezihloko ezihlala njalo.

Ingabe ukuthatha ikhefu lezinyanga eziyisithupha kubhubhisa unomphela isiteshi se-YouTube?

Ikhefu elide lipholisa ichibi lakho lababukeli bakamuva, ngakho amavidiyo akho ambalwa okuqala okubuyayo athola ama-impressions okuphequlula okuqala ambalwa. Akukaze kube okunomphela: ukuhlanganisa ukulungiswa kabusha kwekhathalogi nokulayishiwe okuhlose ukusesha kwakha kabusha izimpawu zababukeli abasebenzayo ngaphandle kokuqala phansi.

Ingabe ukushintsha izithonjana nezihloko kumavidiyo amadala kuzolimaza amazinga awo?

Shiya abanqobi abanempilo abane-CTR eqinile nokubukwa kwansuku zonke okukhulayo bodwa. Kokulayishiwe okumile lapho i-CTR ingaphansi kuka-3.5–4% nokubukwa kwansuku zonke sekuthambile, ukubuyekeza isihloko, ikhava, nencazelo yokuqala kunikeza i-YouTube isizathu esicacile sokuhlola ividiyo futhi.