Ukuvuselela Isiteshi Esingasakhuli: Indlela Yokuletha Ukukhula Okusha

Isiteshi sami sesimile, ngabe sekuphelile ngaso? Impela akunjalo. Isiteshi esiyeka ukukhula sivame ukuba silele, asifile, futhi indlela esheshayo yokusivusa ukulungisa amavidiyo osuvele unayo nokuletha ababukeli abasha ngokusesha, hhayi ukususa yonke into bese uqala phansi ungenalutho.

Ngifuna ukwethembeka kuwe ngaphambi kokuba siqhubeke, ngoba yilapho izeluleko eziningi "zokuvuselela isiteshi sakho" zikukhohlisa khona: lokhu ngeke kusindise isiteshi okwakungekho muntu ofuna ukusibuka kwasekuqaleni. Lokhu okwenzayo ukusiza abantu abafanele ukuba bathole umsebenzi osuvele ube muhle, nokukhumbuza i-YouTube ukuthi isiteshi sakho sisabalulekile. Uma kuseyisimo okuso leso, qhubeka nokufunda.

Kungani isiteshi sami siyeke ukukhula?

Iziteshi azivamile ukumila ngenxa yokuthi i-algorithm inqume ukukujezisa. Zimila ngezizathu ezicacile, futhi ukukhomba isizathu sakho kuyisinyathelo sokuqala sangempela.

Isizathu esivame kakhulu ukuthi ababukeli bakho badlulele phambili kanti nawe awuhambanga nabo. Abantu ababhalisa eminyakeni emithathu edlule bakhulile badlula kuleso sihloko, bashintsha imisebenzi, noma bavele baphelelwa isithakazelo, kanti wena waqhubeka nokwenza amavidiyo afanayo ubhalela ababukeli ababehamba kancane kancane. Okunye okulandela eduze ukukhathala ngesihloko (topic fatigue), wenze amavidiyo angama-400 ngomdlalo owodwa noma ithrendi eyodwa, umhlaba wayeka ukuyikhathalela ngaphambi kokuba nawe uyeke. Futhi kwesinye isikhathi kulula kakhulu: uthathe ikhefu lezinyanga ezisithupha, uhlelo lokulayisha amavidiyo lwayeka, futhi ababhalisile bakho bakhohlwa ukuthi isiteshi sikhona. I-YouTube ibona into efanayo naleyo abayibonayo, izaziso zakho ezichatshazwayo sezizincane, ngakho kuthunyelwa ezimbalwa kakhulu.

Akukho kulokhu okuyisigwebo sokufa kwesiteshi. Isizathu ngasinye sinendlela yaso yokulungiswa, yingakho "ukuqala phansi nje" kuvame ukuba isinyathelo esiphambene.

Ngabe kufanele ngisuse amavidiyo angasebenzi kahle noma ngiqale isiteshi esisha?

Cishe kuzo zonke izimo, cha. Isiteshi esisha silahla into eyodwa okunzima ukuyakha kabusha: umlando. Ngisho nababhalisile abangama-50,000 abangabuki kakhulu bangcono kakhulu kune-akhawunti entsha engenalutho, futhi i-YouTube isabuka lowo mlando njengophawu lokuthi amavidiyo akho awobani.

Kunezimo ezimbili lapho ukuqala phansi kwenza umqondo ngempela. Okokuqala ukushintsha ngokuphelele okuqukethwe ngaphandle kokuhlangana kwababukeli, ngokwesibonelo, ukusuka emidlalweni yevidiyo (gaming) uye ekuphekeni, lapho abantu ababhalisele eyodwa bengenaso isizathu sokufuna enye. Okwesibili inkinga yedumela: uma isiteshi sihlobene nehlazo noma inkinga yokuphepha komkhiqizo (brand-safety), ukuqala phansi kufanelekile ngisho noma ulahlekelwa umlando. Ngaphandle kwalezi zimo ezimbili, kungcono uvuselele lokho osuvele unako.

Ukususa amavidiyo amadala kuwugibe ngokwako. Ividiyo ebuthaka ethola ukubukwa okuyishumi ngenyanga ayikubizi lutho, futhi enye yalawo mavidiyo "angasebenzi kahle" ivame ukuba yigugu elifihliwe, elilayishwe ngesihloko esibi nesithonjana (thumbnail) esibi kakhulu, kodwa ikusihloko abantu abasasesha ngaso. Ungayisusi. Yilungise kabusha (Re-optimize).

Ngabe amavidiyo amadala angavuselelwa?

Yebo, futhi lokhu kuvame ukuba umsebenzi onenzuzo enkulu ongawenza ngentambama eyodwa esiteshini esimile. Amavidiyo owathumele ngonyaka odlule asevele enomlando wokubukwa, amazwana, nesihloko i-YouTube eyisishisayo. Ukunikeza lawo mavidiyo isihloko esicacile, isithonjana esibukhali, nencazelo eqotho kutshela i-algorithm ukuthi iphinde iwahlole, futhi ividiyo eyayingcwatshwe phansi ingaqala ukuvela ekusesheni naseziphakamisweni (suggested) futhi ngaphandle kokuba uze u-shute into entsha.

Ukulungisa akuvamile ukuba kokuqukethwe. Kusekupakisheni (packaging). Izinto ezintathu ezibaluleke kakhulu:

Isihloko esisho lokho umuntu angakusesha ngempela, esinamagama abalulekile ezinhlamvini zokuqala ezingama-40 noma ngaphezulu, ngoba yilokho kuphela okuboniswa yifoni. Isithonjana (thumbnail) esifundekayo ngisho singakanani nesitembu seposi, sibe nendawo eyodwa ecacile egxilwe kuyo, ukuhluka kwemibala okunamandla (high contrast), amagama amathathu noma amane kuphela, futhi esifanelana nevidiyo ngobuqotho. Futhi nemigqa emibili yokuqala yencazelo ephinda isithembiso ngolimi olulula, njengoba kuyilokho kuphela abantu abaningi abakubonayo ngaphambi kokuthi "Khombisa okuningi" (Show more).

Uma wenza lokhu kumavidiyo akho amadala ayishumi noma ayishumi nanhlanu, awugijimi nje ngemva kwevidiyo eyodwa ezobuyisa isiteshi. Wakha kabusha isisekelo isiteshi esikhula kuso.

Ngingayenza kanjani i-YouTube ukuthi ikhombise isiteshi sami futhi?

Ushintsha ukupakishwa kwakho ngendlela yokuthi abantu bayeke ukukudlula lapho be-scroll-a. Lapho ababhalisile bakho sebezijwayeze ukuziba izaziso zakho, ushintsho oluncane ngeke luyinqamule leyo mikhuba, kodwa ushintsho lwangempela kusitayela sesithonjana sakho noma indlela obuka ngayo izinto luzokwenza lokho.

Uma zonke izithonjana owake wazenza zisebenzisa umbhalo ophuzi ebusweni bakho, zama umbhalo obomvu entweni ethile esikhundleni salokho. Umgomo uwukwenza obhalisile wesikhathi eside ame kancane bese ecabanga ukuthi "hawu, yini le?", wona lowo mzwelo owenza umuntu ongamazi achofoze. Ungenza okufanayo nasesihlokweni ngaphandle kokushiya i-niche yakho: shintsha kancane ngama-degree ayishumi nanhlanu, hhayi angamashumi ayisishiyagalolunye. Isiteshi esenza "ukubuyekezwa kwezobuchwepheshe" (tech reviews) singenza "umlando wezobuchwepheshe" (tech history), ababukeli abafanayo, isithembiso esisha. Lolo hlobo loshintsho lunikeza i-YouTube isizathu sokukuhlola kubantu abasha, okuyiyona nkinga enkulu.

Babuya kuphi ababukeli abasha lapho ababhalisile bami bethule?

Ekusesheni. Lapho ababukeli bakho bamanje beyeka ukuchofoza, ithrafikhi yakho yasekhaya (home-feed) iyoma nayo, ngoba i-YouTube ikuphushela kuphela kubantu okungenzeka babuke, futhi njengamanje lowo mthombo uyancipha. Ukusesha akuncikile kulowo mthombo. Uncike ekutheni kukhona umuntu obhala umbuzo ophendulwa yividiyo yakho.

Ngako-ke yenza amavidiyo ambalwa, amahlanu ayisiqalo esihle, aphendula imibuzo ethile, yamanje ku-niche yakho. "Ama-Laptop Angcono Kakhulu Abafundi Angabizi Kakhulu ngo-2026," hhayi "Imicabango Yami Nge-Laptop." Ababukeli abasha abakuthola ngokusesha bafika bengenalo umlando wokukuziba. Engenaso isizathu sokungachofozi, futhi uma ividiyo iletha lokho ekuthembisile, bayabhalisa bese bevuselela kancane kancane ababukeli bakho abakhuthele. Yile ndlela obuyisela ngayo abantu abahambile ngaphandle kokuncenga labo asebevele baphuma.

Elinye iphuzu eliqotho, ngoba liyashiywa kulezi ziqondiso: lapho uqala ukulayisha amavidiyo njalo futhi, uzolahlekelwa abanye ababhalisile. Kulungile lokho. Uhlunga abantu ababengeke babuke noma kunjalo, futhi isiteshi esincane lapho abantu befika ngempela singcono kunesikhulu esigcwele izipoki. Inombolo yabantu abasulayo (unsubscribe) iyazwela usuku olulodwa; kodwa ukuzibandakanya (engagement) okutholayo kuhlala isikhathi eside.

Indlela i-VidSeeds.ai engena ngayo ekuvuseleleni isiteshi

Ingxenye enzima yakho konke lokhu akuyona ukukwazi, ukukwenza kumavidiyo amaningi lapho usukhuselekile kakade. Yilowo mgebe i-VidSeeds.ai eyakhelwe ukuwuvala. Iyalele kuvidiyo osuvele uyishicilele bese iphinda ihlaziya isithombe sangempela, inkulumo, izigcawu, ukuthi ividiyo imayelana nani ngempela, bese ibhala isihloko esisha, incazelo, amathegi, izahluko, nesithonjana ukuze ukugunyaze ngaphambi kokuba kukhona okushintshayo. Amafreyimu ezithonjana ewaphakamisayo avela kuvidiyo yakho uqobo, ngaso isikhathi esisekhasini langaphandle singokoqobo, asidlalwa.

Isebenza ngendlela efanayo nangaphambi kokuba ulayishe, nakuyo yonke i-YouTube, TikTok, Instagram, Facebook, LinkedIn, ne-X, ngezilimi ezingama-85, ukulungisa kabusha (re-optimization) yilo olwenza umsebenzi obalulekile. I-channel intelligence yayo iphinde ifunde umlando wakho futhi ikukhombise ukuthi yimaphi amavidiyo nezihloko ezisebenza kahle buthule, okuyindlela othola ngayo ushintsho lwama-degree ayishumi nanhlanu esikhundleni sokuqagela.

Ngeke ikwazi ukwakha isianzo (hook) ividiyo yakho engeke ikwazi ukuyisekela, noma ishintshe ividiyo okungekho muntu oyifunayo ibe yingoma edumile. Kuyindlela ezimele esikhundleni se-vidIQ ne-TubeBuddy, umehluko wukuthi ifunda ividiyo uqobo lwayo ngaphambi kokuba ibhale noma yiliphi igama. Ungaqala mahhala ngama-Seeds angama-50, alikho ikhadi elidingekayo.

Imibuzo Evame Ukubuzwa

Ngabe isiteshi sami se-YouTube sifile uma siyeke ukukhula?

Imvamisa akunjalo, silele nje. Iziteshi zimila ngenxa yokuthi ababukeli badlulele phambili, isihloko siphelelwe yisikhathi, noma ikhefu lokulayisha lenze ababhalisile bakukhohlwe, hhayi ngenxa yokuthi i-YouTube ikuvalile. Isizathu ngasinye sinendlela yokulungiswa esheshayo kunokuqala isiteshi esisha phansi.

Ngabe kufanele ngisuse isiteshi se-YouTube bese ngiqala phansi?

Cishe kuzo zonke izimo, cha. Ukuqala phansi kulahla umlando wokubukwa nobufakazi bomphakathi (social proof) okuthatha iminyaka ukubakha kabusha. Qala phansi kuphela uma ushintsha ngokuphelele okuqukethwe ngaphandle kokuhlangana kwababukeli (ukusuka emidlalweni yevidiyo uye ekuphekeni) noma inkinga enkulu yedumela. Uma kungenjalo, vuselela lokho osuvele unako.

Ngabe ukulungisa kabusha amavidiyo amadala kungazisa ngempela ukubukwa futhi?

Yebo. Amavidiyo amadala asevele enomlando wokubukwa nesihloko i-YouTube eyisishisayo, ngako isihloko esicacile, isithonjana esibukhali, nencazelo ebhalwe kabusha kungawabuyisela ekusesheni naseziphakamisweni ngaphandle kokushutha into entsha. Kuvame ukuba umsebenzi onenzuzo enkulu kakhulu (highest-ROI) isiteshi esimile esingawenza.

Ngingayenza kanjani i-YouTube ukuthi iphakamise isiteshi sami futhi?

Shintsha ukupakishwa kwakho ngokwanele ukunqamula umkhuba wabantu wokukudlula lapho be-scroll-a, futhi ukhombe ekusesheni ukuze ulethe ababukeli abasha abangakajwayeli ukukuziba. Ushintsho olubonakalayo kusitayela sesithonjana noshintsho lwama-degree ayishumi nanhlanu esihlokweni kunikeza i-algorithm isizathu sokukuhlola kubabukeli abasha.

Ngabe ngizolahlekelwa ababhalisile uma ngiqala ukuthumela futhi?

Abanye, yebo, futhi lokho kunempilo. Ababhalisile abangakhuthele abangakaze babuke behlisa kuphela izimpawu zakho zokuchofoza (click-through) nesikhathi sokubukwa (watch-time). Ukushintshanisa ababhalisile abambalwa abayizipoki ngababukeli abafika ngempela kwenza isiteshi sibe namandla, hhayi buthaka.