Ukuthola Amahora Okubuka Ayizi-4,000 Ngendlela Eyiqiniso: Indlela Ethembekile Yokwenza Imali

Ukuze ujoyine i-YouTube Partner Program futhi uthole imali ngezikhangiso, udinga ababhalisile abayi-1,000 namahora okubuka omphakathi agunyaziwe ayizi-4,000 ezinyangeni eziyi-12 ezidlule, noma ababhalisile abayi-1,000 nokubukwa kwama-Shorts omphakathi okugunyaziwe okuyizigidi eziyi-10 ezinsukwini ezingama-90 ezidlule. Ayikho enye indlela yesithathu, futhi ayikho indlela enqamulelayo. Noma ubani okudayisela amahora okubuka ukudayisela isijeziso (strike) se-YouTube. Ngezansi kukhona indlela esebenza ngempela, nezibalo ezenza amahora ayizi-4,000 abe mancane kunalokho abonakala eyikho.

Ngiqhuba isiteshi sezokuvakasha saseRussia lapho ngishayela khona ngithwebula amapaki esizwe. Ngasiphasa lesi sithiyo ngendlela ehamba kancane, ngamavidiyo wangempela abantu bangempela abakhethe ukuwabuka. Ngakho-ke lokhu akuyona nje inkolelo-mbono. Yilokho engingakutshela kona uma uhlezi nami ungibuza ukuthi, "kuzothatha isikhathi esingakanani lokhu?"

Yini ngempela oyidingayo ukuze ufinyelele emahoreni okubuka ayizi-4,000?

I-YouTube ibala amahora okubuka omphakathi agunyaziwe, futhi leyo mishwana isho lukhulu. Kusho amahora avela kumavidiyo omphakathi amade ezinyangeni eziyi-12 ezidlule ezihambayo. Akubalwa amavidiyo ayimfihlo (private) noma angasizwe ohlwini (unlisted), amavidiyo asusiwe, izikhangiso, noma, futhi lokhu kuyabadida abantu, ama-Shorts. Ama-Shorts anendlela yawo (ukubukwa okuyizigidi eziyi-10 ezinsukwini ezingama-90), futhi lezi zindlela ezimbili azihlangani. Ukhetha indlela eyodwa.

Kukhona futhi isigaba esiphansi okufanele usazi. Ngababhalisile abangama-500, amavidiyo alayishiwe omphakathi ama-3 ezinsukwini ezingama-90 ezidlule, kanye namahora okubuka ayizi-3,000 ezinyangeni eziyi-12 noma ukubukwa kwama-Shorts okuyizigidi ezi-3 ezinsukwini ezingama-90, ungafaka isicelo sokuthola amathuba okuqala. Lokho kuvula izici ezixhaswa ngabalandeli, ubulungu besiteshi (channel memberships), Super Thanks, Shopping, kodwa hhayi imali yezikhangiso. Imali yezikhangiso isalinde isithiyo esigcwele sababhalisile abayi-1,000 namahora ayizi-4,000. Kufanelekile ukukwenza uma ababukeli bakho bengakuxhasa ngqo; kodwa akusona isigaba esifanayo.

Isikhathi samahora okubuka siyizinyanga eziyi-12 ezihambayo, ngakho amahora ayaphelelwa yisikhathi. Uma uyeka ukushicilela, isibalo sakho sehla kancane kancane njengoba amahora amadala ephelelwa yisikhathi. Abantu abaningi abazizwa "bambesekile ngaphansi nje kwezi-4,000" azikho lapho, bavele banciphisa ijubane, futhi amahora amadala ayaphuma ngokushesha kunalokho angena ngako amasha.

Ungakwazi ukuthenga amahora okubuka? (Cha, futhi naku okwenzekayo.)

Ungabathola abathengisi abanikeza "amahora ayizi-4,000, ngokushesha." Ungakwenzi lokho. Ukuthenga amahora okubuka, ukusebenzisa ama-bot okubuka, noma ukuhwebelana ngababhalisile (sub-for-sub) konke lokhu kwephula inqubomgomo ye-YouTube yokuzibandakanya mbumbulu, futhi i-YouTube ayikubali ukugcwala kwabantu ekuthatha njengokwenziwe. Ngakho-ke okungenani ukhokhela amahora angeke aze abhaliswe. Okubi kakhulu isiteshi sakho singanyundelwa, amahora okubuka asuswe, futhi ube usonakalise uphawu olulodwa kuphela, abantu bangempela abakhetha ukubuka, lonke uhlelo olusebenza ngalo.

Kukhona nendlela ethule yokukhwabanisa: ukugcwalisa isikhala ngezinto ezingenasidingo. Amavidiyo emizuzu engamashumi amabili angenalutho phakathi, uhlu lwadlalwayo oluzidlalela kukhompyutha yesibili ethulisiwe, isingeniso semizuzu eyishumi ngaphambi kokuqala kwengqikithi yangempela. Lokhu akwephuli mthetho, kodwa kuphula lokho ozama ukukwakha. Ividiyo abantu abayishiya ku-0:40 ifundisa i-algorithm ukuthi isiteshi sakho asikufanele ukunconywa. Ngeke ukwazi ukugcwalisa isikhala ngaleyo ndlela. Ungenza kuphela into efanele ukuthi iqedwe.

Kuthatha isikhathi esingakanani ngempela ukuthola amahora okubuka ayizi-4,000?

Iqiniso elimsulwa, noma kuphi kusukela ezinyangeni ezimbalwa kuya eminyakeni emibili, futhi kuncike kakhulu kumavidiyo akho kunesikhuthazo sakho. Nansi imathematika, ngoba imathematika iyaduduza.

Amahora ayizi-4,000 ayimizuzu engama-240,000. Uma ividiyo yakho ejwayelekile iyimizuzu eyi-10 ubude futhi uhhafu wabantu abayiqalayo bebuka imizuzu eyi-5, lokho kuyimizuzu eyi-5 yesikhathi sokubuka ngokubukwa ngakunye. 240,000 ÷ 5 = 48,000 yokubukwa. Yilowo kuphela intaba: ukubukwa okuyizi-48,000 okusakazeke kuyo yonke ilabhulari yakho, hhayi ividiyo eyodwa edume kakhulu (viral).

Uma ususa lezo zibalo iyehla ngokushesha. Amavidiyo amade nokugcinwa kwababukeli okungcono kuyiziphindaphindi, hhayi ukusondeza nje izibalo. Ividiyo yemizuzu engama-20 egcinwe ku-50% ikunika imizuzu eyi-10 ngokubukwa ngakunye, futhi manje udinga kuphela ukubukwa okuyizi-24,000 emahoreni afanayo ayizi-4,000. Yingakho isiteshi esinababhalisile abambalwa kodwa esinamavidiyo abukeka ngempela siwela lo mngcele, kanti isiteshi esijaha amathikithi e-lottery okubukwa okuyisigidi sivame ukungaphumeleli. Ukujula kunqoba ukugqashuka lapha.

Kungani ukugcinwa kwababukeli (retention) kubaluleke kakhulu kunezibalo zokubukwa ekwenzeni imali?

Ngoba amahora okubuka ukubukwa okuphindaphindwe ngokuthi umuntu ngamunye uhlala isikhathi esingakanani, futhi le nombolo yesibili iyona ongayilungisa ngempela. Ividiyo edumile wonke umuntu ayishiyayo ku-0:30 ayilethi neze isikhathi sokubuka. Ividiyo ethule abantu abayiqedayo iletha okuningi. Ngakho-ke isinyathelo esinyakazisa amahora akho akusona "ukuthola ukuchofozwa okuningi." Kunalokho "ukugcina abantu asebevele bechofozile."

Izinto ezimbalwa zibagcina ngokuthembeka, cishe ngendlela ezibaluleke ngayo:

Imizuzwana yokuqala engama-30 inquma konke. Isikhathi esiningi sokubuka silahleka lapho, futhi cishe njalo kungenxa yokuthi ividiyo ayizange ilethe lokho isihloko nesithonjana (thumbnail) esikuthembisile. Uma isithonjana sithi "Ngeshayela emgwaqeni oyingozi kakhulu e-Colorado," yiba kulo mgwaqo ngo-0:20, hhayi opopayi belogo bemizuzu emibili kanye nokuthi "sanibonani bangani, siyakwamukela futhi." Vula ngesithembiso. Thola isikhathi esisele.

Umsindo ubaluleke kakhulu kunevidiyo. Abantu bayasixolela isithombe esingacacile kahle; kodwa ngeke bazikhathaze ngokuzama ukuzwa okushoyo. Umsindo omubi uyakhathaza ngendlela ababukeli abangakwazi ukuyichaza, ngakho bayahamba ngaphandle kokwazi ukuthi kungani. Imakrofoni eshibhile enembezelo (clip-on mic) ilungisa ukugcinwa kwababukeli kakhulu kunalokho ikhamera entsha engakwenza.

Futhi hlela isiteshi sakho ukuze ividiyo eyodwa idonse elandelayo. Kucabange kancane njengochungechunge lweziqephu kunenqwaba yamavidiyo nje. Uma umuntu eqeda ividiyo emayelana nendlela yokubhaka isinkwa, ukubuka okulandelayo kwemvelo ukugcina imvubelo iphila, ngakho yakha uhlu lwadlalwayo nesikrini sokugcina (end screen) esibahambisa lapho. Isikhathi sokubuka akusona nje sevidiyo ngayinye; singeseshini ngayinye, futhi izikhathi zokubuka yilapho amahora enqwabelana khona.

Lapho okufanele ubheke khona ngempela kuzibalo zakho (analytics)

Ngeke ukwazi ukulungisa ukugcinwa kwababukeli ongakukubhekanga. Ku-YouTube Studio, vula ividiyo → Analytics → Engagement → Audience retention, bese ufunda ijika njengendaba.

Iwa elikhulu lokuqala liwukuthi isiyenga sakho sehlulekile, isithembiso asigcinwanga ngokushesha okwanele. Ukwehla kancane kancane okujwayelekile kulindelekile; wonke umuntu unako. Izindunduma ezincane lapho umugqa uya phezulu ziyigolide: abantu babuyisele emuva noma babukele kabusha okuthile. Qaphela ukuthi bekuyini, ngoba lowo yisikhathi ababukeli bakho abasifuna ngempela. Yenza okuningi kwalokho, futhi unciphise noma yini ebangela ukuwa. Amavidiyo amabili noma amathathu okwenza lokhu futhi uzozwa isikhathi sokubuka esimaphakathi sinyakaza.

Indlela i-VidSeeds.ai engena ngayo kulokhu

I-VidSeeds.ai iyithuluzi lokuthuthukisa amavidiyo ngaphambi kokulayishwa. Ngaphambi kokuba ushicilele, ibuka ividiyo yangempela, inkulumo, izigcawu, ukuthi le nto imayelana nani ngempela, bese idweba isihloko, incazelo, amathegi, izahluko, nesithonjana esilungiselelwe ukuletha abantu abangase bayiqede, ku-YouTube, TikTok, Instagram, Facebook, LinkedIn, naku-X, ngezilimi ezingama-85. Ubuyekeza futhi uhlele konke; ishicilela kuphela lokho okuvumelayo. Inhloso akukhona ukuchofozwa okuningi nje kuphela. Inhloso ukuthi ababukeli abalungile, labo abazobuka kuze kube sekugcineni, yibo abakha amahora okubuka abalulekile.

Imikhawulo emibili ethembekile. Ngeke ikwazi ukukudayisela amahora okubuka, futhi ngeke ikwenze lokho noma ingakwazi, lokho kuphambene nenqubomgomo ye-YouTube futhi akusebenzi. Futhi ngeke isindise ividiyo okungekho muntu ofuna ukuyibuka; ayikho imethadatha elungisa ividiyo ebuthaka. Lokho ekwenzayo ukuqinisekisa ukuthi ividiyo efanele ukubukwa itholwa ngabantu eyenzelwe bona, ukuze amahora anqwabelane ngendlela esemthethweni. Kuyindlela ezimele esikhundleni se-vidIQ ne-TubeBuddy, futhi ungaqala mahhala ngama-Seeds angama-50, akukho khadi elidingekayo. Uhlelo lokuthuthukisa amavidiyo yilapho abantu abaningi beqala khona.

Imibuzo Evame Ukubuzwa

Mangaki amahora okubuka engiwadingayo ukuze ngenze imali ku-YouTube?

Udinga amahora okubuka omphakathi agunyaziwe ayizi-4,000 ezinyangeni eziyi-12 ezidlule, kanye nababhalisile abayi-1,000, ukuze ujoyine i-YouTube Partner Program ukuze uthole imali yezikhangiso. Indlela ehlukile ngababhalisile abayi-1,000 nokubukwa kwama-Shorts omphakathi okugunyaziwe okuyizigidi eziyi-10 ezinsukwini ezingama-90 ezidlule. Uyakufanelekela ngokuhlangabezana nokukodwa kwalokhu.

Ingabe ama-Shorts ayabalwa emahoreni okubuka ayizi-4,000?

Cha. Ukubukwa kwama-Shorts akubalwa emahoreni adingekayo ayizi-4,000, ama-Shorts anomngcele ohlukile wokubukwa okuyizigidi eziyi-10 ezinsukwini ezingama-90. Isikhathi sokubuka samavidiyo amade nokubukwa kwama-Shorts ziyizindlela ezimbili ezihlukene zokwenza imali, futhi azihlanganiswa ndawonye.

Ngingakwazi ukuthenga amahora okubuka ukuze ngifinyelele ezi-4,000 ngokushesha?

Cha. Ukuthenga amahora okubuka noma ukusebenzisa ama-bot kwephula inqubomgomo ye-YouTube yokuzibandakanya mbumbulu. I-YouTube ikhipha ukugcwala kwabantu ekubona njengokwenziwe, ngakho amahora athengiwe ngokuvamile awaze abhaliswe, futhi isiteshi sisengozini yokujeziswa. Amahora kuphela abalwayo ngalawo avela kubabukeli bangempela bomphakathi.

Kuthatha isikhathi esingakanani ukuthola amahora okubuka ayizi-4,000?

Ngokuvamile kuthatha izinyanga ezimbalwa kuya eminyakeni emibili, kuncike kakhulu kubude bevidiyo nokugcinwa kwababukeli kunenani lamavidiyo alayishiwe. Njengomhlahlandlela: cishe ukubukwa okuyizi-48,000 kumavidiyo emizuzu eyi-10 agcinwe ku-50% wokugcinwa kwababukeli kufinyelela emahoreni ayizi-4,000. Amavidiyo amade anokugcinwa kwababukeli okungcono afinyelela lapho ngokubukwa okuncane kakhulu.

Ingabe ikhona indlela yokwenza imali ngaphambi kwamahora okubuka ayizi-4,000?

Yebo, ngababhalisile abangama-500, amavidiyo alayishiwe omphakathi ama-3 ezinsukwini ezingama-90 ezidlule, kanye namahora okubuka ayizi-3,000 ezinyangeni eziyi-12 noma ukubukwa kwama-Shorts okuyizigidi ezi-3 ezinsukwini ezingama-90, ungafaka isicelo sokuthola amathuba okuqala ezici ezixhaswa ngabalandeli njengobulungu besiteshi ne-Shopping. Imali yezikhangiso isadinga isithiyo esigcwele sababhalisile abayi-1,000 namahora ayizi-4,000.